Financial Services (105)
Trading finance intelligence with Twitter
German economic scientists have set up an online platform called ‘TweetTrader’ that helps analyze stock and market information provided by tweets on Twitter. It aims at predicting market outcomes by using textual analysis filters and specific algorithms.
Why it matters
Market researchers are already relying on social media analysis tools to understand consumers better. Now the analysis of tweets is being transferred to financial / information markets. Will the expertise of some financial analysts become obsolete thanks to the wisdom of the crowd?
To understand the growing Gen Y segment, DBS bank in Singapore decided to ask them what they wanted from their banking experience by creating the ‘I designed a bank’ competition. The winning designs included cutting-edge 24-hr banking services and a dynamic space that transforms from a day banking lounge into a youth hangout at night. DBS will be incorporating elements from the various design submissions into a special youth branch, set to open in 2011.
The financial service institution Paylife and the Austrian magazine “Woman” together have launched a “Woman credit card” which gives credit in a number of fashionable stores.