Travel & Tourism (131)
Tourism or human rights. You choose!
Reporters Without Borders launched a new ad campaign to denounce censorship in some of the world’s top tourist destinations. The charity launched a website named “censorship paradise” that aims to increase public awareness about freedom of speech and human right issues in many countries.
Why it matters
Making consumers feel guilty is an interesting way to make them realise the impact of their choices on other societies. Is ethical tourism a business opportunity that brands in other categories will consider and develop in the next years?
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Eurostar wanted to promote the brand to the fashion blogging community without forgetting its main promise: speed of service that brings London closer to France. The brand invited 27 bloggers in London and launched Girl Geeky, an innovate application on Google Maps, Twitter and Flickr. Through photos, posts and GPS, bloggers share live their shopping tips of London in real time.
Wilco Jung, a regular airline consumer was disappointed with the Dutch Royal airliner KLM. The carrier did not offer a direct flight from Amsterdam to Miami . He expressed his frustration on Twitter and by doing so managed to get KLM to accept a challenge. The Challenge was that the KLM would supply a Boeing 747 if Wilco would fill this plane with reservations within 6 days. He succeeded within 40 hours.
