Food & Drink (183)
Touchscreen recipes
European supermarket chain Real are now offering touchscreen recipe kiosks in selected stores. A huge collection of recipes are available and can be personalised depending on portion size and individual requirements.
Why it matters
The concept of retail is undoubtedly evolving as spending drops and consumers seek new and unique shopping experiences. Marketeers should not pass up the opportunity to link up with such tools as a way to connect their brands with the experiences that retailers are now providing. Who will be the first to launch a branded recipe kiosk?
Related articles
The whisky brand Grant’s has created True Tales, a series of events that allow people to share special stories about the theme ‘Family’. True Tales events bring together simple yet potent ingredients: great storytellers, enthralling true stories and of course whisky. The first series of events occurred in Manchester (with Alistair McGowan as a special guest storyteller) and now in Lisbon, with actor / comedian Miguel Guilherme and other raconteurs.
The Portuguese delicatessen brand Nobre has launched a new Christmas Facebook campaign aiming at bringing an emigrant back to Portugal for the holidays. Participants are required to write the story of a relative or friend who has emigrated and the best one will be offered a plane ticket to come home for Christmas.
Australia's ice cream brand Bulla Creamy Classics has gone a step further by having teams of reporters in London and New York looking for competitors, as well as a booth in London's Victoria station for Australians to record a message explaining why they should win the prize.
