Food & Drink (183)
European supermarket chain Real are now offering touchscreen recipe kiosks in selected stores. A huge collection of recipes are available and can be personalised depending on portion size and individual requirements.
Why it matters
The concept of retail is undoubtedly evolving as spending drops and consumers seek new and unique shopping experiences. Marketeers should not pass up the opportunity to link up with such tools as a way to connect their brands with the experiences that retailers are now providing. Who will be the first to launch a branded recipe kiosk?
Barcoo is a mobile app which allows consumers to get additional information about a company’s social responsibility activities or the fat, salt or sugar content of their products by simply scanning the barcode with their mobile whilst shopping. Consumers get the information presented by the signal colours: green, yellow and red.
Campina has set up a tool on its website giving customers the chance to find out the story behind the milk. By entering their barcode they can discover where the milk comes from, how it is made and even meet the farmer and his wife.