Food & Drink (183)
European supermarket chain Real are now offering touchscreen recipe kiosks in selected stores. A huge collection of recipes are available and can be personalised depending on portion size and individual requirements.
Why it matters
The concept of retail is undoubtedly evolving as spending drops and consumers seek new and unique shopping experiences. Marketeers should not pass up the opportunity to link up with such tools as a way to connect their brands with the experiences that retailers are now providing. Who will be the first to launch a branded recipe kiosk?
‘Food Design Probes’ is a research project by Philips. They have developed ideas based on predictions of how we will eat and source our food in 15 to 20 years. And in that vision, they created three concept products: the Nutrition Monitor, the Food Printer and the Biosphere Home Farm.
HaiDiLao Hotpot restaurants in China are known for pampering customers while they wait for a table: they can get their nails done, eat a fruit plate or even get a massage. However, the waiting has been made even more worthwhile with a cash incentive.
The longer the wait, the bigger the cash discount a customer receives. All the customer needs to do while waiting is fold paper into cranes! For every paper crane folded, the restaurant gives a 0.5 yuan ($0.08) discount.