Food & Drink (183)
European supermarket chain Real are now offering touchscreen recipe kiosks in selected stores. A huge collection of recipes are available and can be personalised depending on portion size and individual requirements.
Why it matters
The concept of retail is undoubtedly evolving as spending drops and consumers seek new and unique shopping experiences. Marketeers should not pass up the opportunity to link up with such tools as a way to connect their brands with the experiences that retailers are now providing. Who will be the first to launch a branded recipe kiosk?
Bacardi-Martini, Diageo, Pernot Ricard and Prime Drinks have united to take part in the launch of a new site www.bebacomcabeca.pt. The website is designed to act as a platform for consumers to explore their attitudes and relationships with alcohol, as well as learning about the effects of drinking and the current legislation regarding its sale and consumption.
Madaga is an online catering service that cooks fresh and organic food for babies and toddlers. The food can be ordered online and will be delivered to your office or home.