Food & Drink (183)
European supermarket chain Real are now offering touchscreen recipe kiosks in selected stores. A huge collection of recipes are available and can be personalised depending on portion size and individual requirements.
Why it matters
The concept of retail is undoubtedly evolving as spending drops and consumers seek new and unique shopping experiences. Marketeers should not pass up the opportunity to link up with such tools as a way to connect their brands with the experiences that retailers are now providing. Who will be the first to launch a branded recipe kiosk?
A growing number of restaurants in Amsterdam are specialising in serving a very limited range of products. They no longer have menus with 10, 20 or 30 different choices, but focus on a specific product and variations of it. This way they position themselves as an expert on a particular food, such as hamburgers (http://www.burgermeester.eu/) , meatballs (http://www.meatballs.nl/) or pasta (http://www.spaghetteria-amsterdam.nl/) for instance.
The introduction of a new law in Russia has banned all alcohol advertising since 23 July. Stores remain the only place where alcoholic drinks can be promoted. The law also applies to online marketing.