Food & Drink (183)
European supermarket chain Real are now offering touchscreen recipe kiosks in selected stores. A huge collection of recipes are available and can be personalised depending on portion size and individual requirements.
Why it matters
The concept of retail is undoubtedly evolving as spending drops and consumers seek new and unique shopping experiences. Marketeers should not pass up the opportunity to link up with such tools as a way to connect their brands with the experiences that retailers are now providing. Who will be the first to launch a branded recipe kiosk?
One of the biggest champagne producers in Russia, Abrau-Durso has become an official partner of the Sochi 2014 Olympic Games. The brand plans to launch new bottle designs dedicated to Sochi 2014.
With the Peter-und-Paul farm in Southern Germany, the farmers market concept is taken to a new level. The farm sells its products including fresh milk, meat and more, via vending machines located within a radius of 20km from the farm. Consumers are increasingly enjoying the service – they get convenience, freshness and get to support the local economy whenever is convenient for them.