Food & Drink (183)
European supermarket chain Real are now offering touchscreen recipe kiosks in selected stores. A huge collection of recipes are available and can be personalised depending on portion size and individual requirements.
Why it matters
The concept of retail is undoubtedly evolving as spending drops and consumers seek new and unique shopping experiences. Marketeers should not pass up the opportunity to link up with such tools as a way to connect their brands with the experiences that retailers are now providing. Who will be the first to launch a branded recipe kiosk?
Traditional rice-cracker maker Harimaya Honten has come up with a unique café concept in Tokyo. To promote their products, the brand gives out soft & hot drinks for free. If customers want to taste their rice-crackers, they can do so for a small service charge.
A new phenomenon called co-lunching has arrived in France. Instead of having lunch on one’s own at work, it is designed for workers or unemployed people to meet strangers and enjoy a meal with them. Organized through Facebook, these lunches give priority to quality over quantity: the number of attendees are reduced in order to favour exchanges.