Food & Drink (183)
European supermarket chain Real are now offering touchscreen recipe kiosks in selected stores. A huge collection of recipes are available and can be personalised depending on portion size and individual requirements.
Why it matters
The concept of retail is undoubtedly evolving as spending drops and consumers seek new and unique shopping experiences. Marketeers should not pass up the opportunity to link up with such tools as a way to connect their brands with the experiences that retailers are now providing. Who will be the first to launch a branded recipe kiosk?
The trendy Amsterdam based bar ‘Minibar’ has replaced the staff by...YOU. The way it works is that all guest receive a key on arrival for their private refrigerator that’s filled with all possible drinks. They can serve themselves and never have to wait at the bar. At the end of the evening you just pay for what you used.
The famous Parisian concept store Colette has launched the ‘Lunch Box’ : it is composed of a tofu burger, fresh vegetables, a bottle of Vitamin water and a desert. From the form of the food to the packaging, the Lunch Box copies all the codes of the fast food category. It is only sold at Colette, and deliveries made only in the trendy 1st district of Paris.