Food & Drink (183)
European supermarket chain Real are now offering touchscreen recipe kiosks in selected stores. A huge collection of recipes are available and can be personalised depending on portion size and individual requirements.
Why it matters
The concept of retail is undoubtedly evolving as spending drops and consumers seek new and unique shopping experiences. Marketeers should not pass up the opportunity to link up with such tools as a way to connect their brands with the experiences that retailers are now providing. Who will be the first to launch a branded recipe kiosk?
A UK fruit grower was left stunned when he found a golden delicious apple on his tree split exactly half green, half red down the middle. The fruit's striking colouring is thought to be caused by a random genetic mutation. Apparently experts are now looking at the possibility of replicating this mutation with a view to developing an apple that offers consumers two flavours for the price of one.
Four different drinks manufacturers have untied to launch Frisbox, a multipack that contains five different brands sold together in one pack. Frisbox is available exclusively at Albert Heijn.