Food & Drink (183)
European supermarket chain Real are now offering touchscreen recipe kiosks in selected stores. A huge collection of recipes are available and can be personalised depending on portion size and individual requirements.
Why it matters
The concept of retail is undoubtedly evolving as spending drops and consumers seek new and unique shopping experiences. Marketeers should not pass up the opportunity to link up with such tools as a way to connect their brands with the experiences that retailers are now providing. Who will be the first to launch a branded recipe kiosk?
The fruit juice brand Tropicana has illustrated the energy value of its product by setting up a billboard made of oranges in the centre of Paris. A chemical reaction powered by the oranges provides the electricity for a neon sign on the billboard displaying “Natural Energy”. The science behind the operation was relayed through a viral video on the Internet.
Austrian food retailer Billa have recently started offering child-sized versions of their regular products. They’ve also produced a child-specific communication channel in the form of a website and a magazine called ‘Bil + Lara’.