Food & Drink (183)

Touchscreen recipes

Touchscreen recipes

European supermarket chain Real are now offering touchscreen recipe kiosks in selected stores. A huge collection of recipes are available and can be personalised depending on portion size and individual requirements.

Why it matters

The concept of retail is undoubtedly evolving as spending drops and consumers seek new and unique shopping experiences. Marketeers should not pass up the opportunity to link up with such tools as a way to connect their brands with the experiences that retailers are now providing. Who will be the first to launch a branded recipe kiosk?

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