Food & Drink (183)
European supermarket chain Real are now offering touchscreen recipe kiosks in selected stores. A huge collection of recipes are available and can be personalised depending on portion size and individual requirements.
Why it matters
The concept of retail is undoubtedly evolving as spending drops and consumers seek new and unique shopping experiences. Marketeers should not pass up the opportunity to link up with such tools as a way to connect their brands with the experiences that retailers are now providing. Who will be the first to launch a branded recipe kiosk?
Fanta has created a social game on Facebook where individuals have to manage a Fanta theme park. The most successful players can win tickets to a real theme park in France. The operation is the first of its kind was tested in France and is set to be launched in other countries in the future.
On the heels of the successful Ikea cookbook, “Homemade is Best,” Ikea has once again partnered with Carl Kleiner to produce a series of short how-to cooking videos entitled “Art of Cooking.”