Stores & Spaces (144)
Too lazy to eBay?
Dutch online concept store Zold specialises in selling both new and used designer items as a service in which the entire handling of the sales process is provided. The company professionally photographs items to be sold, lists them on eBay, handles all bidder enquiries, payment collections, packing and shipping. In return, Zold take a 30 per cent commission. Items currently up for sale include designer clothes, furniture, high tech gym equipment and even art.
Why it matters
Consumers have embraced C2C selling, but a major barrier remains its associated complexity. Zold is paving the way for brands that add value to their consumers by simply making things easier and acting as an intermediary. Could we begin to see more brands begin to adopt this ‘buffer’ role?
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