You might recognize the situation: You’re shopping and have to use the toilet, but don’t know where the nearest one is. Where can you find a clean, private bathroom? 2theLoo is a company that offers fresh, clean toilets in a special store.
Why it matters
This service is being used to fill a gap in the market by attracting a new kind of product placement. Will we see it become a success as personal care brands begin to show interest in the scheme?
Following on the heels of WebMd and other medical diagnosis websites, patients are now turning to the internet to look for answers about which type of surgery or cosmetic procedure is right for them; and are now finding it easier to go online for advice from real physicians. The patients describe their issue, fill out a brief medical history, and upload pictures of the area they want treated. Within 24 hours, they receive a response from a local surgeon offering their suggestion and what it will cost. Then, at the patient’s leisure, they respond and set up a face-to-face appointment. Each online consultation costs $50; when an appointment has been agreed, the site allows both parties to swap contact information.
The researchers of the Fraunhofer Institute for Interfacial Engineering & Biotechnology in Stuttgart can now engineer medical human tissue and organs for transplants on an industrial level. The lab plans to produce 5,000 coin sized discs of tissue per month at €50 each.