You might recognize the situation: You’re shopping and have to use the toilet, but don’t know where the nearest one is. Where can you find a clean, private bathroom? 2theLoo is a company that offers fresh, clean toilets in a special store.
Why it matters
This service is being used to fill a gap in the market by attracting a new kind of product placement. Will we see it become a success as personal care brands begin to show interest in the scheme?
Garnier has decided to take advantage of the Spanish victory in the football World Cup to promote its new deodorant Garnier Mineral. They have created an online Mexican wave in an attempt to break the world record. Spanish internet users have been asked to extend the wave over 48 hours (the same hours the deodorant gives you protection). They have to record themselves doing the wave and upload the video to www.haz-la-ola.es. By taking part they are in with the chance of winning a trip to Haiti.
Kybun is an exercise concept to replace sitting with standing in everyday situations. It uses the kyBounder as a cushionable mat that when stood on around the house or office and improves coordination, balance and fitness. It has diverse positive therapeutic effects: it relieves back and joint pain, reduces high blood pressure, improves blood sugar levels, influences symptoms of rheumatism and aids in weight reduction.