You might recognize the situation: You’re shopping and have to use the toilet, but don’t know where the nearest one is. Where can you find a clean, private bathroom? 2theLoo is a company that offers fresh, clean toilets in a special store.
Why it matters
This service is being used to fill a gap in the market by attracting a new kind of product placement. Will we see it become a success as personal care brands begin to show interest in the scheme?
The level of lactate in the body is a useful indicator that can be used to measure fitness levels and help form exercise programmes for active consumers. To date it’s only been possible to measure lactate levels with a blood test, but the Fraunhofer Institute have recently revealed a revolutionary reading device which, when clipped to the ear, is able to read lactate levels.
Soon to launch, Aspire is calorie burning soft drink that enables you to burn 209 calories over 3 hours without any additional efforts. It contains caffeine, green tea, amino acids and ginger.