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Healthcare (90)

Toilet stores

Toilet stores

You might recognize the situation: You’re shopping and have to use the toilet, but don’t know where the nearest one is. Where can you find a clean, private bathroom? 2theLoo is a company that offers fresh, clean toilets in a special store.

Why it matters

This service is being used to fill a gap in the market by attracting a new kind of product placement. Will we see it become a success as personal care brands begin to show interest in the scheme?

Enhancement
Netherlands
Healthcare
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