You might recognize the situation: You’re shopping and have to use the toilet, but don’t know where the nearest one is. Where can you find a clean, private bathroom? 2theLoo is a company that offers fresh, clean toilets in a special store.
Why it matters
This service is being used to fill a gap in the market by attracting a new kind of product placement. Will we see it become a success as personal care brands begin to show interest in the scheme?
A few weeks ago, two American mothers, whose teen daughters are suffering from cancer, asked Mattel to produce a bald Barbie to allow their children to identify better with their favourite doll. They have collected over 150,000 “likes”on their Facebook page since they launched their online campaign.
Withings new Wi-Fi scales automatically links your weight data to your iPhone or computer without any effort. It also allows instant sharing of your progress with specific diets with a doctor or stores the data on Microsoft’s new Health Vault or Google Health.