You might recognize the situation: You’re shopping and have to use the toilet, but don’t know where the nearest one is. Where can you find a clean, private bathroom? 2theLoo is a company that offers fresh, clean toilets in a special store.
Why it matters
This service is being used to fill a gap in the market by attracting a new kind of product placement. Will we see it become a success as personal care brands begin to show interest in the scheme?
Garnier has launched a new range of instantly melting hair masks for different hair types. It’s an innovation in the Hair Care market, which nourishes like a deep conditioning mask, but has instantaneous effects without the need to leave in and develop.
A new t-shirt can fix your posture; this tension-sensitive shirt notifies the wearer with a small vibration if it detects a slouched position.