Fashion & Design (176)
Today’s colour is brought to you by the people of your city
The fashion brand Pimkie has launched a website called the Pimkie Color Forecast. They have set-up webcams in some of the most fashionable areas of Paris, Milan and Antwerp, and analyse the footage to provide infographics detailing current colour trends.
Why it matters
The webcam analyses the changes in colour styles and can pinpoint the most popular shades at different times of the day, week or month.
This is an opportunity for the brand to recommend different colours based on the data findings rather than predict fashion trends based on seasonality. Is customisation and personalisation based on cities, time of day and week a new way to connect with customers when it comes to fashion?
For the first time in the vodka brand’s history, Absolut is producing a bottle with no logo and no label. In an effort to challenge labels and prejudice about sexual identity, the message is that it’s what’s on the inside that counts. The package and message speak to one of Absolut’s key niche targets, the LGBT (lesbian, gay, bisexual and transgender) community. An easily-removeable sticker on the bottle reads "In an Absolut world, there are no labels".
This move follows the path of streetwear brand, Freshjive. The brand recently dropped its recogniseable logo from all clothing; even the inside tag only states the size of the garment.
Victoria’s Secret set up nine pairs of wings through out New York City, inviting women in the city to pose as Victoria’s Secret angels. Women can upload pictures taken with the wings worn by models like Heidi Klum to Victoria’s Secret’s facebook page and share with friends.