Fashion & Design (176)

Today’s colour is brought to you by the people of your city

Today’s colour is brought to you by the people of your city

The fashion brand Pimkie has launched a website called the Pimkie Color Forecast. They have set-up webcams in some of the most fashionable areas of Paris, Milan and Antwerp, and analyse the footage to provide infographics detailing current colour trends.

Why it matters

The webcam analyses the changes in colour styles and can pinpoint the most popular shades at different times of the day, week or month.
 This is an opportunity for the brand to recommend different colours based on the data findings rather than predict fashion trends based on seasonality. Is customisation and personalisation based on cities, time of day and week a new way to connect with customers when it comes to fashion?

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