Fashion & Design (176)
Today’s colour is brought to you by the people of your city
The fashion brand Pimkie has launched a website called the Pimkie Color Forecast. They have set-up webcams in some of the most fashionable areas of Paris, Milan and Antwerp, and analyse the footage to provide infographics detailing current colour trends.
Why it matters
The webcam analyses the changes in colour styles and can pinpoint the most popular shades at different times of the day, week or month.
This is an opportunity for the brand to recommend different colours based on the data findings rather than predict fashion trends based on seasonality. Is customisation and personalisation based on cities, time of day and week a new way to connect with customers when it comes to fashion?
“Metrosexual” is yesterday’s news as men ditch skinny jeans for styles that show off brawn instead. A peek of chest hair is the menswear look du jour, or as some in the fashion world deemed it, “heavage.” Men’s salons like HALO in Chicago have ditched pampering themes for rugged treatments like The Man™, The Buff™ and The Beard™. According to one of our own trendspotters sporting the look, “It’s Manuary.”
German company DNA4U now offer custom-made jewellery created using the wearer’s unique genetic code. The customer provides a saliva sample from which their DNA is isolated, before being treated and contained in a glass vial. This vial then becomes the centre of the piece of the jewellery design.