Fashion & Design (176)
Today’s colour is brought to you by the people of your city
The fashion brand Pimkie has launched a website called the Pimkie Color Forecast. They have set-up webcams in some of the most fashionable areas of Paris, Milan and Antwerp, and analyse the footage to provide infographics detailing current colour trends.
Why it matters
The webcam analyses the changes in colour styles and can pinpoint the most popular shades at different times of the day, week or month.
This is an opportunity for the brand to recommend different colours based on the data findings rather than predict fashion trends based on seasonality. Is customisation and personalisation based on cities, time of day and week a new way to connect with customers when it comes to fashion?
Exhibition ‘Platform 21 = Hacking IKEA’ showcases the appropriation, adaptation and transformation of standard IKEA products by designers and artists. ‘Hacking’ existing design is a recent phenomenon where designers make individual alterations to off-the-shelf products.
During Paris Fashion Week, lingerie brand Etam decided to produce a guerrilla marketing campaign in the City of Light. Three underwear models were seen in various famous public spaces, such as the Eiffel Tower skating rink and the Musée d’Orsay, in nothing but the brand’s garments. The stunts were filmed and uploaded to YouTube to announce Etam’s official catwalk show.