DraftFcb

Fashion & Design (176)

Today’s colour is brought to you by the people of your city

Today’s colour is brought to you by the people of your city

The fashion brand Pimkie has launched a website called the Pimkie Color Forecast. They have set-up webcams in some of the most fashionable areas of Paris, Milan and Antwerp, and analyse the footage to provide infographics detailing current colour trends.

Why it matters

The webcam analyses the changes in colour styles and can pinpoint the most popular shades at different times of the day, week or month.
 This is an opportunity for the brand to recommend different colours based on the data findings rather than predict fashion trends based on seasonality. Is customisation and personalisation based on cities, time of day and week a new way to connect with customers when it comes to fashion?

France
Connectivity
Create
Fashion & Design
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Biodegradable watches

“Patch” is the first eco-friendly and ultra-light biodegradable paper watch in the world, created by Altanus.

Conscious
Fashion & Design
Italy
 
Genetic jewellery: giving the gift of you

German company DNA4U now offer custom-made jewellery created using the wearer’s unique genetic code. The customer provides a saliva sample from which their DNA is isolated, before being treated and contained in a glass vial. This vial then becomes the centre of the piece of the jewellery design.

Germany
Significance
Fashion & Design