Fashion & Design (176)
Today’s colour is brought to you by the people of your city
The fashion brand Pimkie has launched a website called the Pimkie Color Forecast. They have set-up webcams in some of the most fashionable areas of Paris, Milan and Antwerp, and analyse the footage to provide infographics detailing current colour trends.
Why it matters
The webcam analyses the changes in colour styles and can pinpoint the most popular shades at different times of the day, week or month.
This is an opportunity for the brand to recommend different colours based on the data findings rather than predict fashion trends based on seasonality. Is customisation and personalisation based on cities, time of day and week a new way to connect with customers when it comes to fashion?
‘Patrizia Pepe – Milan’ has transformed its store into an advertising set where people can hide their faces in front of a professional photographer, just like in the real advertising campaign. The advertising always features its clothes with objects cleverly obscuring the identity of the wearer.
During Paris Fashion Week, lingerie brand Etam decided to produce a guerrilla marketing campaign in the City of Light. Three underwear models were seen in various famous public spaces, such as the Eiffel Tower skating rink and the Musée d’Orsay, in nothing but the brand’s garments. The stunts were filmed and uploaded to YouTube to announce Etam’s official catwalk show.