DraftFcb

Fashion & Design (176)

Today’s colour is brought to you by the people of your city

Today’s colour is brought to you by the people of your city

The fashion brand Pimkie has launched a website called the Pimkie Color Forecast. They have set-up webcams in some of the most fashionable areas of Paris, Milan and Antwerp, and analyse the footage to provide infographics detailing current colour trends.

Why it matters

The webcam analyses the changes in colour styles and can pinpoint the most popular shades at different times of the day, week or month.
 This is an opportunity for the brand to recommend different colours based on the data findings rather than predict fashion trends based on seasonality. Is customisation and personalisation based on cities, time of day and week a new way to connect with customers when it comes to fashion?

France
Connectivity
Create
Fashion & Design
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Exclusivity goes ethical

Osisu takes discarded plywood, bottle caps and juice cartons and fashions them into contemporary furnishings. The company relies on waste from construction sites, lumberyards, factories and junkyards for materials. Given the constantly changing nature of the raw materials, no more than 20 pieces can be made for each design.

Austria
Conscious
Fashion & Design
 
The wings of (retail) desire

Victoria’s Secret set up nine pairs of wings through out New York City, inviting women in the city to pose as Victoria’s Secret angels. Women can upload pictures taken with the wings worn by models like Heidi Klum to Victoria’s Secret’s facebook page and share with friends.

Connectivity
Experience
Fashion & Design
United States