Fashion & Design (176)
Today’s colour is brought to you by the people of your city
The fashion brand Pimkie has launched a website called the Pimkie Color Forecast. They have set-up webcams in some of the most fashionable areas of Paris, Milan and Antwerp, and analyse the footage to provide infographics detailing current colour trends.
Why it matters
The webcam analyses the changes in colour styles and can pinpoint the most popular shades at different times of the day, week or month.
This is an opportunity for the brand to recommend different colours based on the data findings rather than predict fashion trends based on seasonality. Is customisation and personalisation based on cities, time of day and week a new way to connect with customers when it comes to fashion?
eBay and Patagonia have partnered to launch the Common Threads Initiative store - a virtual marketplace for people to buy and sell used Patagonia gear on eBay. The co-branded online store aims to make the products more sustainable by extending and closing the loop on the product’s life cycle.
Print work of the ‘Be Stupid’ Diesel campaign has been translated into three separate Italian dialects.