Fashion & Design (176)
Today’s colour is brought to you by the people of your city
The fashion brand Pimkie has launched a website called the Pimkie Color Forecast. They have set-up webcams in some of the most fashionable areas of Paris, Milan and Antwerp, and analyse the footage to provide infographics detailing current colour trends.
Why it matters
The webcam analyses the changes in colour styles and can pinpoint the most popular shades at different times of the day, week or month.
This is an opportunity for the brand to recommend different colours based on the data findings rather than predict fashion trends based on seasonality. Is customisation and personalisation based on cities, time of day and week a new way to connect with customers when it comes to fashion?
Shelley Jackson, a New York-based author, is using ink but no paper to print her second book. She’s written a 2,095-word story titled “Skin,” where each word of the story is tattooed on willing volunteers around the world.
It is very hard to stay connected with ever-changing fashion trends. And it can be very expensive too! When clothes go out of fashion (or when we get bored with them) we tend to throw them away or donate them to charity. To make the most of our wardrobe, Dutch designer Fioen van Balgooi developed an ink that can be applied and removed from clothing. When you are tired of your prints - or when they go out of style- simply remove them by washing them with a special product and replace them with new ones.