Fashion & Design (176)
Today’s colour is brought to you by the people of your city
The fashion brand Pimkie has launched a website called the Pimkie Color Forecast. They have set-up webcams in some of the most fashionable areas of Paris, Milan and Antwerp, and analyse the footage to provide infographics detailing current colour trends.
Why it matters
The webcam analyses the changes in colour styles and can pinpoint the most popular shades at different times of the day, week or month.
This is an opportunity for the brand to recommend different colours based on the data findings rather than predict fashion trends based on seasonality. Is customisation and personalisation based on cities, time of day and week a new way to connect with customers when it comes to fashion?
“Garmz” is a fashion website where young, up-and-coming designers can promote themselves and their designs by uploading their work and getting instant feedback from a worldwide audience. If a design is successful it will be produced by Garmz at zero cost and risk for the designers and then distributed through a global webshop system.
Melissa, an international brand known for its innovative plastic handling, launches its first shoe collection. As well as being eco-friendly the shoes, consumers are able to create unique designs by simply cutting the shoes themselves.