Fashion & Design (176)
Today’s colour is brought to you by the people of your city
The fashion brand Pimkie has launched a website called the Pimkie Color Forecast. They have set-up webcams in some of the most fashionable areas of Paris, Milan and Antwerp, and analyse the footage to provide infographics detailing current colour trends.
Why it matters
The webcam analyses the changes in colour styles and can pinpoint the most popular shades at different times of the day, week or month.
This is an opportunity for the brand to recommend different colours based on the data findings rather than predict fashion trends based on seasonality. Is customisation and personalisation based on cities, time of day and week a new way to connect with customers when it comes to fashion?
Mabonneamie.com is a new online boutique which allows women to borrow the latest designer dresses for a small fee. It’s identical to the concept of hiring a suit, but the collections are updated weekly. Subscriptions are also available for regular borrowers.
Dyson has launched the Air Multiplier™. A fan with no blades that uses 98% less energy than regular fans. Air is accelerated through a ring-shaped aperture. This creates a jet of air that passes over an airfoil-shaped ramp, channeling its direction. No blades means the Dyson Air Multiplier™ fan is safe and easy to clean. It also has touch-tilt, 90° oscillation and dimmer-switch power control.