Fashion & Design (176)
Today’s colour is brought to you by the people of your city
The fashion brand Pimkie has launched a website called the Pimkie Color Forecast. They have set-up webcams in some of the most fashionable areas of Paris, Milan and Antwerp, and analyse the footage to provide infographics detailing current colour trends.
Why it matters
The webcam analyses the changes in colour styles and can pinpoint the most popular shades at different times of the day, week or month.
This is an opportunity for the brand to recommend different colours based on the data findings rather than predict fashion trends based on seasonality. Is customisation and personalisation based on cities, time of day and week a new way to connect with customers when it comes to fashion?
Row by row, knitting is making a comeback. The turbulent period of economic uncertainty has led people back to basics and a ‘make-your-own’ mentality. The art of craft is creeping back into fashion with homemade clothes, DIY haircuts and now knitting. No longer reserved for granny, knitting is a growing craze with celebrity knitters such as Julia Roberts and Cameron Diaz taking up their needles.
Russian fashion fans were treated to a show by French designer Jean Paul Gaultier when he came to Moscow and presented his designs at a train station. The Kazansky station was chosen due to its ornate decor to complement the intricate details of Jean Paul Gaultier’s collection.