Throwing you a good parking party
Emel - the Portuguese company that manages street parking in Lisbon - decided to celebrate the best parking practices spotted in the main streets of the city. They created a celebration around drivers that parked and paid correctly for their parking space with cheer leaders, TV cameras, a music band, etc. The videos and photos can be seen on youtube and other online social networks.
Why it matters
More than ever consumers want to be acknowledged for their actions, behaviour and adherence to best practices. How can companies and organisations take note and reward customers that display positive behaviour in more innovative and memorable ways?
Furthering their “One Ford” strategy to strip down the portfolio of brands and focus on green technology, Ford has announced that there will only be one version of the new Focus ST across the globe.
“500 Words” is a truly informative portal that pulls together content, video and images posted by users, from both the brand site and the web in general, around the world of Fiat 500 .