Throwing you a good parking party
Emel - the Portuguese company that manages street parking in Lisbon - decided to celebrate the best parking practices spotted in the main streets of the city. They created a celebration around drivers that parked and paid correctly for their parking space with cheer leaders, TV cameras, a music band, etc. The videos and photos can be seen on youtube and other online social networks.
Why it matters
More than ever consumers want to be acknowledged for their actions, behaviour and adherence to best practices. How can companies and organisations take note and reward customers that display positive behaviour in more innovative and memorable ways?
As more automobiles with hybrid and electric engines hit the roads new dangers pop up – E-cars are almost noiseless so pedestrians or bicycle riders can hardly hear them coming. Toyota now sells noisemaker kits to give these car types sound again.
An automotive plant in Nizhniy Novgorod, Russia, is breathing life back into old cars . Old Soviet models are equipped with modern Toyota engines, automatic transmissions and other modern technology. It’s a move which has grown from expensive, one-off pieces to a trendy movement, popular with the Russian middle-class.