Throwing you a good parking party
Emel - the Portuguese company that manages street parking in Lisbon - decided to celebrate the best parking practices spotted in the main streets of the city. They created a celebration around drivers that parked and paid correctly for their parking space with cheer leaders, TV cameras, a music band, etc. The videos and photos can be seen on youtube and other online social networks.
Why it matters
More than ever consumers want to be acknowledged for their actions, behaviour and adherence to best practices. How can companies and organisations take note and reward customers that display positive behaviour in more innovative and memorable ways?
German scientists have developed an anti-crash system, which is able to detect humans or animals on the roadside. If potential dangers are detected, it quickly marks the object with a light spot to get the driver‘s attention.
Volkswagen is launching the car-sharing programme Quicar in Germany with 50 fuel-efficient vehicles. Members can book cars online using a mobile app. To make the most out of the navigation and entertainment systems, members are issued with SD cards, allowing them to store their own addresses, routes and music.