DraftFcb

Automotive (124)

Throwing you a good parking party

Throwing you a good parking party

Emel - the Portuguese company that manages street parking in Lisbon - decided to celebrate the best parking practices spotted in the main streets of the city. They created a celebration around drivers that parked and paid correctly for their parking space with cheer leaders, TV cameras, a music band, etc.  The videos and photos can be seen on youtube and other online social networks.

Why it matters

More than ever consumers want to be acknowledged for their actions, behaviour and adherence to best practices. How can companies and organisations take note and reward customers that display positive behaviour in more innovative and memorable ways?

Automotive
Conscious
Significance
Portugal
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Glow-in-the-dark road

The Netherlands are developing safer highways by incorporating a glow-in-the-dark component to them.
 

The glow effect will be achieved with the help of a special photo luminescent powder able to charge in the daylight and then illuminate the road for up to 10 hours at night. The idea has already won the Best Future Concept prize at the Dutch Design Awards. 
 
 

Automotive
Enhancement
Fear
Portugal
 
Emergency stop assistant

When the car detects the driver has become impaired, the ESA kicks in and automatically activates an autonomous driving mode. The system then turns on the hazard warning lights and starts maneuvering, while taking into account the traffic conditions in which it finds itself in. When it detects it has reached the outer edge of the road, the vehicle grinds to a halt.

Automotive
Fear
Russia