Throwing you a good parking party
Emel - the Portuguese company that manages street parking in Lisbon - decided to celebrate the best parking practices spotted in the main streets of the city. They created a celebration around drivers that parked and paid correctly for their parking space with cheer leaders, TV cameras, a music band, etc. The videos and photos can be seen on youtube and other online social networks.
Why it matters
More than ever consumers want to be acknowledged for their actions, behaviour and adherence to best practices. How can companies and organisations take note and reward customers that display positive behaviour in more innovative and memorable ways?
To promote its new DS5 model, Citroen has organised a live video chat on Facebook where fans could ask the car’s creators technical and design-related questions about the car.
Portugal has become a European trendsetter in green transport, having launched groundbreaking plans for a nationwide network of recharging stations that would allow battery-driven electric automobiles to cruise the highways. By 2011 there will be 1,300 stations around the country as well as the introduction of tax incentives for individuals and businesses buying electric vehicles.