Throwing you a good parking party
Emel - the Portuguese company that manages street parking in Lisbon - decided to celebrate the best parking practices spotted in the main streets of the city. They created a celebration around drivers that parked and paid correctly for their parking space with cheer leaders, TV cameras, a music band, etc. The videos and photos can be seen on youtube and other online social networks.
Why it matters
More than ever consumers want to be acknowledged for their actions, behaviour and adherence to best practices. How can companies and organisations take note and reward customers that display positive behaviour in more innovative and memorable ways?
Renault has adopted an intriguing POS strategy in Paris. An exhibition called Sensation allows consumers to experience cars both with their eyes and their nose. Fragrances are released near the cars associated with the personality of each new vehicle. Since its opening in March, this campaign has attracted more than 40,000 people.
“Eco:drive” is a free software tool which can be used by owners of Fiat cars with a Blue&Me media system. It is a software that analyses your driving style and then calculates your personal eco index with the objective of reducing fuel consumption and therefore protecting the environment.