Throwing you a good parking party
Emel - the Portuguese company that manages street parking in Lisbon - decided to celebrate the best parking practices spotted in the main streets of the city. They created a celebration around drivers that parked and paid correctly for their parking space with cheer leaders, TV cameras, a music band, etc. The videos and photos can be seen on youtube and other online social networks.
Why it matters
More than ever consumers want to be acknowledged for their actions, behaviour and adherence to best practices. How can companies and organisations take note and reward customers that display positive behaviour in more innovative and memorable ways?
The automotive Italian brand Fiat has developed an action through the Foursquare network. It will attempt a "check in" record with attendees at the upcoming Bologna motor show. The goal is to achieve the "Super Swarm Badge" (250 check-in’s at the same location, over a period of three hours), or possibly "Super Duper Swarm Badge", 500 people!
Wi-Fi with your car is a new option proposed for the Peugeot 5008 with a view of then spreading this to all Peugeot models.