Throwing you a good parking party
Emel - the Portuguese company that manages street parking in Lisbon - decided to celebrate the best parking practices spotted in the main streets of the city. They created a celebration around drivers that parked and paid correctly for their parking space with cheer leaders, TV cameras, a music band, etc. The videos and photos can be seen on youtube and other online social networks.
Why it matters
More than ever consumers want to be acknowledged for their actions, behaviour and adherence to best practices. How can companies and organisations take note and reward customers that display positive behaviour in more innovative and memorable ways?
To launch the So Pink limited edition of its Fiat 500, Fiat has played the scarcity card. Only 100 models were available nationwide: consumers had to make an online reservation from the 26th of October, to get one. All the models were sold within a week. Customers still eager to get one can register on the waiting list.
New Ford Focus 2.0The sports journalist, Sara Carbonero is the ambassador of the new Ford Focus. She stars in a presentation video that the brand has uploaded on YouTube and Facebook.The campaign was developed exclusively on social networks. Facebook has created a community with exclusive content where users can win 12 Ford Focus participating in different dynamics. Within this group, there is an app where the user must demonstrate their driving skills through ten different Spanish cities.