Throwing you a good parking party
Emel - the Portuguese company that manages street parking in Lisbon - decided to celebrate the best parking practices spotted in the main streets of the city. They created a celebration around drivers that parked and paid correctly for their parking space with cheer leaders, TV cameras, a music band, etc. The videos and photos can be seen on youtube and other online social networks.
Why it matters
More than ever consumers want to be acknowledged for their actions, behaviour and adherence to best practices. How can companies and organisations take note and reward customers that display positive behaviour in more innovative and memorable ways?
The French car maker Renault launched an innovative advertising campaign for its electric car named Twizy. At the end of each TV show, the ad tells consumers what percentage of their car battery would have been recharged during the show.
People can win a VW Golf Blue Motion simply by driving. The catch? They need to travel the furthest distance on the smallest amount of fuel.