Throwing you a good parking party
Emel - the Portuguese company that manages street parking in Lisbon - decided to celebrate the best parking practices spotted in the main streets of the city. They created a celebration around drivers that parked and paid correctly for their parking space with cheer leaders, TV cameras, a music band, etc. The videos and photos can be seen on youtube and other online social networks.
Why it matters
More than ever consumers want to be acknowledged for their actions, behaviour and adherence to best practices. How can companies and organisations take note and reward customers that display positive behaviour in more innovative and memorable ways?
Velib, the Parisian bike self-service, has launched a range of branded accessories including helmets, baskets, gloves, armbands and saddle covers.
The Volkswagen Milano Taxi is compact and battery powered. Despite being designed in Germany, the car looks like the old taxies that circulated around Milan in the 1950’s allowing it to tick both environmental and emotional boxes.