Throwing you a good parking party
Emel - the Portuguese company that manages street parking in Lisbon - decided to celebrate the best parking practices spotted in the main streets of the city. They created a celebration around drivers that parked and paid correctly for their parking space with cheer leaders, TV cameras, a music band, etc. The videos and photos can be seen on youtube and other online social networks.
Why it matters
More than ever consumers want to be acknowledged for their actions, behaviour and adherence to best practices. How can companies and organisations take note and reward customers that display positive behaviour in more innovative and memorable ways?
“Fiat 500” has become one giant game card in order to be won at Casinò de la Vallée in Saint Vincent: the car has been covered with 16.000 coupons and whoever finds the ‘You Win’ under one of them, takes the car home.
“500 millesima” is a special edition car that celebrates the 500,000 unit manufactured. It will be covered with 1,500 photos of people chosen among all those who contributed to its success.