Throwing you a good parking party
Emel - the Portuguese company that manages street parking in Lisbon - decided to celebrate the best parking practices spotted in the main streets of the city. They created a celebration around drivers that parked and paid correctly for their parking space with cheer leaders, TV cameras, a music band, etc. The videos and photos can be seen on youtube and other online social networks.
Why it matters
More than ever consumers want to be acknowledged for their actions, behaviour and adherence to best practices. How can companies and organisations take note and reward customers that display positive behaviour in more innovative and memorable ways?
As more automobiles with hybrid and electric engines hit the roads new dangers pop up – E-cars are almost noiseless so pedestrians or bicycle riders can hardly hear them coming. Toyota now sells noisemaker kits to give these car types sound again.
An award winning bike design made out of rust-free aluminium with a built in LED light system that is charged by sunlight. The bike also has an integrated lock so you don’t have to carry any accessories with you.