Throwing you a good parking party
Emel - the Portuguese company that manages street parking in Lisbon - decided to celebrate the best parking practices spotted in the main streets of the city. They created a celebration around drivers that parked and paid correctly for their parking space with cheer leaders, TV cameras, a music band, etc. The videos and photos can be seen on youtube and other online social networks.
Why it matters
More than ever consumers want to be acknowledged for their actions, behaviour and adherence to best practices. How can companies and organisations take note and reward customers that display positive behaviour in more innovative and memorable ways?
The iPhone GASonline application lists fuel prices at specific gas stations near your current location. It also shows a map with accurate directions to your chosen station.
Drivers often have to brake suddenly when they fail to spot that one rash driver zooming down an intersection. The auto industry is now planning V2V or vehicle-to-vehicle communication technology, so your car warns you of any oncoming vehicle and can determine the best evasive measure to avoid a collision. The US National Highway Traffic Administration estimates this technology could reduce 79% of road crashes.