Throwing you a good parking party
Emel - the Portuguese company that manages street parking in Lisbon - decided to celebrate the best parking practices spotted in the main streets of the city. They created a celebration around drivers that parked and paid correctly for their parking space with cheer leaders, TV cameras, a music band, etc. The videos and photos can be seen on youtube and other online social networks.
Why it matters
More than ever consumers want to be acknowledged for their actions, behaviour and adherence to best practices. How can companies and organisations take note and reward customers that display positive behaviour in more innovative and memorable ways?
Renault has entered into partnership with the cosmetic brand Biotherm to create a “spa car” called Zoe Z.E. This electric vehicle respects the environment and the body: it doesn’t emit carbon, its air conditioning helps to moisturise skin and it diffuses a de-stressing fragrance into the inside of the car. The car might be offered for sale in 2012.
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