DraftFcb

Automotive (124)

Throwing you a good parking party

Throwing you a good parking party

Emel - the Portuguese company that manages street parking in Lisbon - decided to celebrate the best parking practices spotted in the main streets of the city. They created a celebration around drivers that parked and paid correctly for their parking space with cheer leaders, TV cameras, a music band, etc.  The videos and photos can be seen on youtube and other online social networks.

Why it matters

More than ever consumers want to be acknowledged for their actions, behaviour and adherence to best practices. How can companies and organisations take note and reward customers that display positive behaviour in more innovative and memorable ways?

Automotive
Conscious
Significance
Portugal
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Spa car

Renault has entered into partnership with the cosmetic brand Biotherm to create a “spa car” called Zoe Z.E. This electric vehicle respects the environment and the body:  it doesn’t emit carbon, its air conditioning helps to moisturise skin and it diffuses a de-stressing fragrance into the inside of the car. The car might be offered for sale in 2012.

Automotive
France
Significance
 
Cinema On Wheels

Car maker Smart has developed a concept vehicle that might not only revolutionise the car industry, but also the movie industry. The electrically driven Sport Utility Coupe has a movie projector built in to the front of the car, so it can cast movies on almost any wall – as long as it is dark enough.

Automotive
Experience
Germany
Instant Gratification