DraftFcb

Automotive (124)

Throwing you a good parking party

Throwing you a good parking party

Emel - the Portuguese company that manages street parking in Lisbon - decided to celebrate the best parking practices spotted in the main streets of the city. They created a celebration around drivers that parked and paid correctly for their parking space with cheer leaders, TV cameras, a music band, etc.  The videos and photos can be seen on youtube and other online social networks.

Why it matters

More than ever consumers want to be acknowledged for their actions, behaviour and adherence to best practices. How can companies and organisations take note and reward customers that display positive behaviour in more innovative and memorable ways?

Automotive
Conscious
Significance
Portugal
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Car show segments by lifestyle not brand

Car show AutoRAI 2009 took a new and innovative approach to its exhibition by clustering cars into six ‘experience worlds’ instead of grouping by brand. The six sectors were Family & Travel, Cabrio (convertible), Luxury and Sports Cars, Adventure, City & Compact and Green Innovations.

Automotive
Significance
Netherlands
 
Art barter: NYC 2010

Art Barter made its debut in New York City in December 2010. World renowned artists gathered in New York City to engage in the quickly growing “exchange culture.” Each artist displayed one piece of artwork which only had a number beside it, making the viewer value the work for itself rather than for the name, price or title attached.  Over the duration of the event the public were invited to make offers on the artworks by filling out barter forms, the offers could be for anything except for money.

Automotive
Authenticity
Connectivity
Create
Significance
United States