That's my scent
People searching for a truly individual perfume can not only find, but create it themselves on www.myparfuem.com. Personal fragrance can be designed from eight different scent-bases and 30 ingredients. Customers get the chance to choose and personalise the bottle too – and they can even vote for the next ingredient in the range. Too bad that the designing experience is a digital and not an olfactory one.
Why it matters
Luxury perfume brands no longer stand for real individuality, because they are still mass products. Can small boutiques create an advantage over these online personalised offerings because of the sensory involvement they offer?
L’Oréal Paris has launched its first Facebook application for the Elsève Nutri-Gloss range. Users are able to change the look of their hair by ‘using’ each of the products on a photograph of themselves.
‘The Cube’ by Zuccari is a moisturising cream suitable for all skin types, both face and body at all times of day and night.