That's my scent
People searching for a truly individual perfume can not only find, but create it themselves on www.myparfuem.com. Personal fragrance can be designed from eight different scent-bases and 30 ingredients. Customers get the chance to choose and personalise the bottle too – and they can even vote for the next ingredient in the range. Too bad that the designing experience is a digital and not an olfactory one.
Why it matters
Luxury perfume brands no longer stand for real individuality, because they are still mass products. Can small boutiques create an advantage over these online personalised offerings because of the sensory involvement they offer?
‘The Cube’ by Zuccari is a moisturising cream suitable for all skin types, both face and body at all times of day and night.
Mysoap.ru is an on-line store that sells the necessary ingredients for home-made soap. You can choose scents, colour, oils and what your soap will eventually look like. The store also provides workshops on soap cooking, video lessons and a “My first self-cooked soap” set.