That's my scent
People searching for a truly individual perfume can not only find, but create it themselves on www.myparfuem.com. Personal fragrance can be designed from eight different scent-bases and 30 ingredients. Customers get the chance to choose and personalise the bottle too – and they can even vote for the next ingredient in the range. Too bad that the designing experience is a digital and not an olfactory one.
Why it matters
Luxury perfume brands no longer stand for real individuality, because they are still mass products. Can small boutiques create an advantage over these online personalised offerings because of the sensory involvement they offer?
The French brand Rowenta Naturalis has launched a new appliance that enables consumers to mix up their own cosmetics at home.
Numerous “recipes” for skin creams, milks and other skin products are available on the website and in an accompanying guide.
Skin care specialist Doctor Babor offers precise anti-age care for individual skin needs. The product box includes an optimiser serum as well as four boosters (hydro, cell protect, anti-stress or anti-wrinkle) that should be used at specific times, depending on the actual skin need. Usage is simple: combine the serum and booster in the palm of your hands and apply.