That's my scent
People searching for a truly individual perfume can not only find, but create it themselves on www.myparfuem.com. Personal fragrance can be designed from eight different scent-bases and 30 ingredients. Customers get the chance to choose and personalise the bottle too – and they can even vote for the next ingredient in the range. Too bad that the designing experience is a digital and not an olfactory one.
Why it matters
Luxury perfume brands no longer stand for real individuality, because they are still mass products. Can small boutiques create an advantage over these online personalised offerings because of the sensory involvement they offer?
Next October the beauty brand Biguine will launch a new make-up collection called Marilyn, inspired by the beauty legend Marilyn Monroe. Available in limited edition, this collection will include eye shadows, eye-liners, mascaras, lipsticks and nail polish.
Braun and Gillette have joined forces to create the ‘bodycruZer’ which sports a precision trimmer to for body hair and a Gillette blade for smooth shaving. The product is designed for use on all body areas and can even be used in the shower.