That's my scent
People searching for a truly individual perfume can not only find, but create it themselves on www.myparfuem.com. Personal fragrance can be designed from eight different scent-bases and 30 ingredients. Customers get the chance to choose and personalise the bottle too – and they can even vote for the next ingredient in the range. Too bad that the designing experience is a digital and not an olfactory one.
Why it matters
Luxury perfume brands no longer stand for real individuality, because they are still mass products. Can small boutiques create an advantage over these online personalised offerings because of the sensory involvement they offer?
Make-Up Artist Terry de Gunzburg now offers a made-to-measure ‘Haute Couleur' make-up service for clients at her Parisian boutique. There's also a Couture range that is manufactured in limited quantities to maintain exclusivity.
ColourOn is a revolutionary instant eye shadow that requires no brush or applicator. It claims to deliver a professional finish in just four seconds by pressing the single-use transfer strip onto the eyelid.