That's my scent
People searching for a truly individual perfume can not only find, but create it themselves on www.myparfuem.com. Personal fragrance can be designed from eight different scent-bases and 30 ingredients. Customers get the chance to choose and personalise the bottle too – and they can even vote for the next ingredient in the range. Too bad that the designing experience is a digital and not an olfactory one.
Why it matters
Luxury perfume brands no longer stand for real individuality, because they are still mass products. Can small boutiques create an advantage over these online personalised offerings because of the sensory involvement they offer?
‘Dacha’ are country homes located in the exburbs of Russian cities where urbanites retreat during the summer months. Gardening is a big part of the tradition with Dach-ites often growing flowers and vegetables during their retreat. In celebration of the beginning of this year’s Dacha season, cosmetics brand Optograd have launched a hand cream specifically designed to nourish hands that will be hard at work in the garden.
“Givenchy Playground” is an interactive event-space for the launch of “Play” - the new perfume from Givenchy, which invites people to play and express their own unique identity in public.