That's my scent
People searching for a truly individual perfume can not only find, but create it themselves on www.myparfuem.com. Personal fragrance can be designed from eight different scent-bases and 30 ingredients. Customers get the chance to choose and personalise the bottle too – and they can even vote for the next ingredient in the range. Too bad that the designing experience is a digital and not an olfactory one.
Why it matters
Luxury perfume brands no longer stand for real individuality, because they are still mass products. Can small boutiques create an advantage over these online personalised offerings because of the sensory involvement they offer?
The cut-price phenomenon appears to have reached the cosmetic surgery market. ‘Simple’ are positioned as the first clinic to offer low cost and accessible procedures to consumers. The clinic is located in a popular shopping mall in the Cascais region of Portugal and offers dermatology and nutrition consultations alongside their cosmetic procedures.
Rodial's Glamoxy Snake Serum is an anti-wrinkle cream that bites back at the signs of aging. With a waiting list of 10,000, this is one beauty product people are desperate to try, despite the $150 price tag in America. The serum’s active ingredients mimic the effects of venom – temporarily freezing the tiny muscles that create wrinkles and plumping the skin to smooth out lines.