That's my scent
People searching for a truly individual perfume can not only find, but create it themselves on www.myparfuem.com. Personal fragrance can be designed from eight different scent-bases and 30 ingredients. Customers get the chance to choose and personalise the bottle too – and they can even vote for the next ingredient in the range. Too bad that the designing experience is a digital and not an olfactory one.
Why it matters
Luxury perfume brands no longer stand for real individuality, because they are still mass products. Can small boutiques create an advantage over these online personalised offerings because of the sensory involvement they offer?
The smell of a freshly printed book is the best smell in the world” according to Karl Lagerfield, the famous fashion designer behind the packaging for Paper Passion. Wallpaper magazine liked the idea and jumped at the chance to expand into the fragrance business. They commissioned famed perfumer Geza Schoen to attempt to recreate the scent. The perfumer’s final scent is made from only five woody ingredients - an incredibly simple recipe considering that many perfumes have upwards of a hundred. Lagerfeld christened the scent Paper Passion and designed the packaging: a white-bound book where the pages are cut out to hold the glass bottle.
The modern Arab male has long aspired to a groomed appearance, but to date overt displays of personal care have been frowned upon. Dubai now appears to be embracing the metrosexual concept with the launch of a number of male grooming lounges in the city.