That's my scent
People searching for a truly individual perfume can not only find, but create it themselves on www.myparfuem.com. Personal fragrance can be designed from eight different scent-bases and 30 ingredients. Customers get the chance to choose and personalise the bottle too – and they can even vote for the next ingredient in the range. Too bad that the designing experience is a digital and not an olfactory one.
Why it matters
Luxury perfume brands no longer stand for real individuality, because they are still mass products. Can small boutiques create an advantage over these online personalised offerings because of the sensory involvement they offer?
Alfemminile.com, a website dedicated entirely to the female world with 5 million monthly users, has created a mini website for the launch of Yves Saint Laurent’s new cosmetic line. The purpose of the new website is to test the new product “forever youth liberator” with direct involvement from the existing active user base. The women can try the product and freely comment and express their own opinion.
“Givenchy Playground” is an interactive event-space for the launch of “Play” - the new perfume from Givenchy, which invites people to play and express their own unique identity in public.