Travel & Tourism (148)
Taxis that don’t run on empty
With Taxiback.com, black cabs in Britain can capitalise on what could have been an empty cab ride back. Passengers simply need to submit their trip online in advance and will receive 3 offers. After selecting one, you will be picked up and your journey will be provided at a reduced rate.
Why it matters
There is a clear advantage for both travelers and taxi drivers; taxis gain extra revenue while travelers enjoy reduced rates. Are there any missed opportunities that you could capitalise on in your industry?
Related articles
‘Couple Up to Buckle Up’ is a Scandinavian Airlines 2 for 1 offer you can only access if a user is with someone else. The airline encouraged its members to enjoy an upcoming trip rather than stack air miles. Conscious that couples usually book a trip together, they decided to leverage that insight and tailor an offer that required them coming together to access the content.
The campaign uses two unique QR codes and requires each person to scan the code assigned to them. It produces one half of the video-based offer. The full offer only becomes visible when both phones are set side by side and the two videos are played in sync.
Eurostar wanted to promote the brand to the fashion blogging community without forgetting its main promise: speed of service that brings London closer to France. The brand invited 27 bloggers in London and launched Girl Geeky, an innovate application on Google Maps, Twitter and Flickr. Through photos, posts and GPS, bloggers share live their shopping tips of London in real time.
