Food & Drink (183)
A taste of nostalgia
Austrian drinks manufacturer Almdudler has been producing the lemonade of the same name for over 50 years. The brand has recently launched a special retro edition can featuring the original 1957 design.
Why it matters
This move suggests a strategy aiming to acknowledge the renewed importance of comfortable and trusted brands to consumers in these complicated and uncertain times. Will this re-emergence of retro replace the recent preference for experimenting with new and novelty endeavours? Will other brands follow?
14. October 2009
elBulli was a 3-star Michelin restaurant run by chef Ferran Adrià. It was described as "the most imaginative generator of haute cuisine on the planet" and was associated with molecular gastronomy. The restaurant closed on July 30, 2011 and will reopen as a creativity centre in 2014.
The foundation will be interdisciplinary. Adrià talks of a mash-up of science, arts, philosophy and technology as a "creativity-generating universe" that will produce "today's most valuable raw materials -- creativity and talent”.
German eco-preneur Andreas Froese has killed two birds with one stone by finding a way to construct buildings from old PET bottles in Honduras’s economically weak areas. Instead of polluting the environment, the bottles are now giving disadvantaged families a safe roof over their heads.