Food & Drink (183)
A taste of nostalgia
Austrian drinks manufacturer Almdudler has been producing the lemonade of the same name for over 50 years. The brand has recently launched a special retro edition can featuring the original 1957 design.
Why it matters
This move suggests a strategy aiming to acknowledge the renewed importance of comfortable and trusted brands to consumers in these complicated and uncertain times. Will this re-emergence of retro replace the recent preference for experimenting with new and novelty endeavours? Will other brands follow?
14. October 2009
Almdudler is an old Austrian brand of carbonated soft drink containing alpine herbs. To generate renewed interest in the brand and to broaden its usage, Almdudler formed a collaboration with Four Roses Bourbon, which, like Almdudler, is also produced on a natural basis. A new matchmaker, the AlmRose was created.
Food brands in Russia who take a stance against genetically modified products are gaining market share through voicing their opinion on this controversial area of food debate.