DraftFcb

Food & Drink (183)

A taste of nostalgia

A taste of nostalgia

Austrian drinks manufacturer Almdudler has been producing the lemonade of the same name for over 50 years. The brand has recently launched a special retro edition can featuring the original 1957 design.

Why it matters

This move suggests a strategy aiming to acknowledge the renewed importance of comfortable and trusted brands to consumers in these complicated and uncertain times. Will this re-emergence of retro replace the recent preference for experimenting with new and novelty endeavours? Will other brands follow?
 

Austria
Authenticity
Food & Drink
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

a new way to mix drinks

Almdudler is an old Austrian brand of carbonated soft drink containing alpine herbs. To generate renewed interest in the brand and to broaden its usage, Almdudler formed a collaboration with Four Roses Bourbon, which, like Almdudler, is also produced on a natural basis. A new matchmaker, the AlmRose was created.

Austria
Enhancement
Food & Drink
 
Supermarket lobbyists

Food brands in Russia who take a stance against genetically modified products are gaining market share through voicing their opinion on this controversial area of food debate.

Fear
Food & Drink
Sweden