Food & Drink (183)
A taste of nostalgia
Austrian drinks manufacturer Almdudler has been producing the lemonade of the same name for over 50 years. The brand has recently launched a special retro edition can featuring the original 1957 design.
Why it matters
This move suggests a strategy aiming to acknowledge the renewed importance of comfortable and trusted brands to consumers in these complicated and uncertain times. Will this re-emergence of retro replace the recent preference for experimenting with new and novelty endeavours? Will other brands follow?
14. October 2009
The kumato was launched by M&S last month to coincide with National Tomato Week. Unlike other tomatoes, the kumato can be eaten at all stages of the ripening process and offers a different flavour depending on when in the season you choose to eat it.
On the heels of the successful Ikea cookbook, “Homemade is Best,” Ikea has once again partnered with Carl Kleiner to produce a series of short how-to cooking videos entitled “Art of Cooking.”