Food & Drink (183)
A taste of nostalgia
Austrian drinks manufacturer Almdudler has been producing the lemonade of the same name for over 50 years. The brand has recently launched a special retro edition can featuring the original 1957 design.
Why it matters
This move suggests a strategy aiming to acknowledge the renewed importance of comfortable and trusted brands to consumers in these complicated and uncertain times. Will this re-emergence of retro replace the recent preference for experimenting with new and novelty endeavours? Will other brands follow?
14. October 2009
UK supermarket Tesco have launched a virtual advisor to provide customers with free advice when they are choosing wine in-store. Through the service, which uses touch-screen technology, customers can search for wine by country, colour, style and price. Further information about the product can also be obtained by scanning the barcode on the bottle.
Swedes have never been particularly self-promoting when it comes to their food heritage, but this appears to be changing with a recent flurry of media talk regarding local produce. The latest illustration of this changing mindset is a recent documentary about crayfish and a consumer desire to buy from local producers as opposed to a steady supply from China and Turkey.