Food & Drink (183)
A taste of nostalgia
Austrian drinks manufacturer Almdudler has been producing the lemonade of the same name for over 50 years. The brand has recently launched a special retro edition can featuring the original 1957 design.
Why it matters
This move suggests a strategy aiming to acknowledge the renewed importance of comfortable and trusted brands to consumers in these complicated and uncertain times. Will this re-emergence of retro replace the recent preference for experimenting with new and novelty endeavours? Will other brands follow?
14. October 2009
Danone have opened their first brand retail shop in Barcelona, dedicated to promoting healthy diet and lifestyle habits. There is a branded tasting area inside the shop, where visitors can taste the product in several combinations. There is also a healthy food restaurant that features the product, a museum area showcasing the product’s history, a merchandising area, and two rooms where talks on nutrition and good eating habits take place.
Ferrero is celebrating Italy’s 150th anniversary by launching limited edition patriotic packaging for two of its most historic products, Nutella and TicTac.