Food & Drink (183)
A taste of nostalgia
Austrian drinks manufacturer Almdudler has been producing the lemonade of the same name for over 50 years. The brand has recently launched a special retro edition can featuring the original 1957 design.
Why it matters
This move suggests a strategy aiming to acknowledge the renewed importance of comfortable and trusted brands to consumers in these complicated and uncertain times. Will this re-emergence of retro replace the recent preference for experimenting with new and novelty endeavours? Will other brands follow?
14. October 2009
KRAFT Foods Inc is bringing together two of America’s favorite pastimes: baseball and comfort food, but with a new twist. They have reintroduced the Big Noodle in front of Wrigley Field, a large yellow macaroni-shaped statue, but this year it’s topped with "bacon" and emits the scent of fried pork belly every 10 to 15 minutes.
The Almighty Board is the ultimate digital kitchen sous-chef. It not only serves as a cutting surface, but it also displays recipes, weighs ingredients and lets you know if it has been properly sterilised to avoid any cross-contamination.