Food & Drink (183)
A taste of nostalgia
Austrian drinks manufacturer Almdudler has been producing the lemonade of the same name for over 50 years. The brand has recently launched a special retro edition can featuring the original 1957 design.
Why it matters
This move suggests a strategy aiming to acknowledge the renewed importance of comfortable and trusted brands to consumers in these complicated and uncertain times. Will this re-emergence of retro replace the recent preference for experimenting with new and novelty endeavours? Will other brands follow?
14. October 2009
A new brand of carbonated soft drink has hit the shelves in Dubai.
Nestlé has recently created a gastronomic range of chocolate called Grand Chocolat. Its point of difference comes inherently from its format: the chocolate tablet is made of curved squares: they are said to intensify the aromatic impact of the chocolate in mouth.