Social Cause (118)
Tapas: a gesture of solidarity
The campaign “Tapa Solidària” aims to raise funds for the NGO “Casal dels Infants” which helps children, youth and families in Barcelona living in poverty and exclusion. Sponsored by Albert and Ferran Adria, a total of 58 restaurants (tapasolidaria.org) are supporting the campaign. In each restaurant, one tapa will be chosen as the Solidarity Tapa. For each one sold, 50 cents will be donated to the campaign.
Why it matters
With tapas being a shared, social time it is the prefect context to get people thinking about helping others. How can social causes really interrogate the context within which they put their message to ensure it has the biggest impact?
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