Financial Services (105)
Talking to youngsters the youngster way
The French post has launched an interactive video in order to introduce its bank services to young people. A young man is having a bad day and viewers have to help him decide what to do. As the video progresses, he has the opportunity to use all of the services provided by the bank.
Why it matters
Talking to youngsters is difficult, especially for “serious” services like banking. The French post bank manages to simply show how useful its services are in this daily life context. Young viewers are entertained as they recognize themselves in the video.
Do serious brands need to rethink how they speak to youngsters and bring their communications back to real situations in order to reach them?
‘Dr Job’ is a smartphone app developed by the French bank BNP Paribas to help people with job interviews & recruitment processes. It gives users tips such as what they should say and wear, but also provides all the latest information about the company they’re applying to.
After the 2001 crisis, students in Harvard University’s Kennedy School were given a case study involving Turkey’s leading bank Akbank, and its growth strategy during those tough times.