Financial Services (105)
Talking to youngsters the youngster way
The French post has launched an interactive video in order to introduce its bank services to young people. A young man is having a bad day and viewers have to help him decide what to do. As the video progresses, he has the opportunity to use all of the services provided by the bank.
Why it matters
Talking to youngsters is difficult, especially for “serious” services like banking. The French post bank manages to simply show how useful its services are in this daily life context. Young viewers are entertained as they recognize themselves in the video.
Do serious brands need to rethink how they speak to youngsters and bring their communications back to real situations in order to reach them?
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Banco Sabadell employees have a new way to propose improvements to their bosses. “BS Idea” is a social media platform where employees can submit improvement proposals and new commercial initiatives . Any department of the bank can generate these ideas. With this new platform, users have freedom to register new ideas and classify them in some of the 17 different categories the bank has created. There is a voting system to show the most popular ideas which the bank can then choose from to implement.