Financial Services (105)
Talking to youngsters the youngster way
The French post has launched an interactive video in order to introduce its bank services to young people. A young man is having a bad day and viewers have to help him decide what to do. As the video progresses, he has the opportunity to use all of the services provided by the bank.
Why it matters
Talking to youngsters is difficult, especially for “serious” services like banking. The French post bank manages to simply show how useful its services are in this daily life context. Young viewers are entertained as they recognize themselves in the video.
Do serious brands need to rethink how they speak to youngsters and bring their communications back to real situations in order to reach them?
‘Halkbank’ launched its "Reachable Bank24" project for people with physical disabilities. It allows customers to use the ATM machines on their own without needing any help. For example, visually challenged people can listen to the ATM machine talking to them through headphones.
“Mutuo Risparmio” is a flexible rate home loan which allows you to decrease your rate if you save money into your bank account: the more you save, the more it decreases.