DraftFcb

Financial Services (105)

Talking to youngsters the youngster way

Talking to youngsters the youngster way

The French post has launched an interactive video in order to introduce its bank services to young people. A young man is having a bad day and viewers have to help him decide what to do. As the video progresses, he has the opportunity to use all of the services provided by the bank.

Why it matters

Talking to youngsters is difficult, especially for “serious” services like banking. The French post bank manages to simply show how useful its services are in this daily life context. Young viewers are entertained as they recognize themselves in the video.
Do serious brands need to rethink how they speak to youngsters and bring their communications back to real situations in order to reach them?

France
Authenticity
Significance
Financial Services
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Making banking responsible?

The consumer credit  company Cofidis has just launched a new signature - “From people, to people” - and changed its own brand positioning to get closer to its clients and their needs. The company is moving away from  being known for anonymous and remote loans.

Conscious
Fear
Financial Services
Portugal
 
Web vs. real-world rivalry

Monabanq is a French online bank, which recently launched a new offbeat TV commercial in order to discredit the classic bricks-and-mortar banks by promoting a more immediate and interactive way to deal with your account.
 

France
Authenticity
Financial Services