Taking flight without fear
Medo de Voar (Fear of Flying) is an app that helps people suffering from aviatophobia control their fears. It does this by providing an explanation for the noises and vibrations of the plane as well give information on security measures that can be taken to feel safer. It also proposes exercises to lower stress levels.
Why it matters
According to the VALK Foundation, at least a third of the population in Portugal is afraid of flying and up to 14% of them say they will never fly at all. Could other travel organisations such as the AA provide tips to make your journey psychologically and physically easier?
19. July 2012
Elidor/Sunsilk has worked with seven professional hair experts to launch a series of new hair care ranges.
Each hair “issue“ variant links to an "expert” with the relevant specialist hair knowledge. For example,
Dr Francesca Fusco, a New York dermatologist, co-created “hairfall” a hair loss variant for the brand.
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