Taking flight without fear
Medo de Voar (Fear of Flying) is an app that helps people suffering from aviatophobia control their fears. It does this by providing an explanation for the noises and vibrations of the plane as well give information on security measures that can be taken to feel safer. It also proposes exercises to lower stress levels.
Why it matters
According to the VALK Foundation, at least a third of the population in Portugal is afraid of flying and up to 14% of them say they will never fly at all. Could other travel organisations such as the AA provide tips to make your journey psychologically and physically easier?
19. July 2012
The Department of Health of Chile launched a new breast cancer prevention campaign named “Por amor a las tetas” (For the love of boobs).
The idea’s originality isn’t based on the campaign’s name; it’s on its target. The online and TV campaigns are targeted to men, not women – the usual target. Using the claim “if we like them so much we have to take care of them”, the idea is to make men aware of breast cancer and ultimately encourage their other halves to do preventative tests.
Skintoskin is a clothing company that produces underwear for people with skin problems. They have just developed a new range of socks for diabetes sufferers.