Taking flight without fear
Medo de Voar (Fear of Flying) is an app that helps people suffering from aviatophobia control their fears. It does this by providing an explanation for the noises and vibrations of the plane as well give information on security measures that can be taken to feel safer. It also proposes exercises to lower stress levels.
Why it matters
According to the VALK Foundation, at least a third of the population in Portugal is afraid of flying and up to 14% of them say they will never fly at all. Could other travel organisations such as the AA provide tips to make your journey psychologically and physically easier?
19. July 2012
People are spending more time at home (yes, we’re still hearing the word “staycation” quite a bit) and there’s a need to make that time at home exciting and enjoyable. Couple that with the marketing boost that sexual health products have received lately, and you’ve got a recipe for increased sales and increased fun at home. In fact, Durex condoms has branded their target consumer the “pleasurati” - an experienced pleasure seeker.
SilkPerfect have developed a 100% pure silk pillow case which claims to benefit the user’s skin and hair. The silk is made up from strings of amino acids, which have the same ph as human skin. Retaining the skin’s moisture and lessening friction, the silk pillow is said to minimise wrinkles and hair damage.