Fashion & Design (176)
Taking cover under plastic waste
The designer Garth Britzman has used plastic bottles to create a cover for a parking space. To give it a bit of colour, he added dyed liquid to the bottles to produce a specific design.
Why it matters
Is this an interesting and creative use of recycled material? Are practical yet artistic installations the way forward to help solve a very serious problem such as plastic waste?
Victoria’s Secret set up nine pairs of wings through out New York City, inviting women in the city to pose as Victoria’s Secret angels. Women can upload pictures taken with the wings worn by models like Heidi Klum to Victoria’s Secret’s facebook page and share with friends.
Foot Locker has developed a street marketing action to invite youth to participate in a video contest. Sneaker fans uploaded a home-made video to Foot Locker’s Youtube channel to show how obsessed they are with sneakers with a chance to win a succulent prize: life-long sneakers (specifically, 65 pairs during 5 years).