Travel & Tourism (148)
Switzerland banks on social stereotypes
Switzerland’s tourism authority has developed an integrated social media campaign that addresses Swiss stereotypes in an ironic way. The campaign was so successful that they decided to follow up with tv episodes that promote the country from one season to another.
Why it matters
A lot of stereotypes come to mind when we think of the Swiss: chocolate experts, watch makers, precise and punctual people, but there is more to it than this. The concept of a tourism ad campaign trying to break cultural stereotypes to promote visits isn’t new. What is surprising though is how the social element has added a layer of depth to it. Take for instance the village of Obermutten. With only 80 residents, it has more than 18,000 fans on Facebook. With this initiative, the village has changed the common rules. First, you enter the virtual community of the town, then perhaps you go and visit it. Could this be the new way to engage people and promote tourism?
The Four Season’s luxury hotel in Toronto has launched a participatory project with its audience via social networks. The hotel is moving locations and so to celebrate the history and moments that the building has seen, past guests and employees are invited to create and become co-authors of a memory book.
Have you fantasised about the lifestyles of the rich and famous? Those who can afford the $10,000 (or more) luxury suites on board the new A380 airbus? Now, guests curious about on-board luxury can get a taste of that lifestyle for less, as long as they don’t mind staying at the airport. A hotel chain in the Netherlands has retrofitted an entire 120-seat plane into a luxury hotel suite, near Teuge airport. The suite includes a jacuzzi, separate shower, infrared sauna, mini bar, 3 flat screen televisions, blu-ray DVD player with a comprehensive collection of DVDs, and a kitchen. And if you do feel like leaving the ground, you can add on a private flying lesson.