Travel & Tourism (148)
Switzerland banks on social stereotypes
Switzerland’s tourism authority has developed an integrated social media campaign that addresses Swiss stereotypes in an ironic way. The campaign was so successful that they decided to follow up with tv episodes that promote the country from one season to another.
Why it matters
A lot of stereotypes come to mind when we think of the Swiss: chocolate experts, watch makers, precise and punctual people, but there is more to it than this. The concept of a tourism ad campaign trying to break cultural stereotypes to promote visits isn’t new. What is surprising though is how the social element has added a layer of depth to it. Take for instance the village of Obermutten. With only 80 residents, it has more than 18,000 fans on Facebook. With this initiative, the village has changed the common rules. First, you enter the virtual community of the town, then perhaps you go and visit it. Could this be the new way to engage people and promote tourism?
Looking to book a hotel room, get the best offer possible and not spend hours trying to do so? The Blink App allows you to book a room in four clicks on your smartphone. It offers its customers highly competitive discounts. The only requirement is that the booking needs to be made the same day the customer intends to check in at the hotel. In addition, to guarantee the quality of the establishments, Blink selects the best available four and five star hotels in each city.
The Dark Side reserve of Noudar is the first nature park of it’s kind in Portugal. It aims to protect the quality of the nocturnal sky and its cultural, scientific, astronomic, natural and environmental values. Associated to this Dark Side Reserve is the Dark Side Route, where tourists can choose from a series of different nocturnal activities like pedestrian walks, star observation, etc.