Travel & Tourism (148)
Switzerland banks on social stereotypes
Switzerland’s tourism authority has developed an integrated social media campaign that addresses Swiss stereotypes in an ironic way. The campaign was so successful that they decided to follow up with tv episodes that promote the country from one season to another.
Why it matters
A lot of stereotypes come to mind when we think of the Swiss: chocolate experts, watch makers, precise and punctual people, but there is more to it than this. The concept of a tourism ad campaign trying to break cultural stereotypes to promote visits isn’t new. What is surprising though is how the social element has added a layer of depth to it. Take for instance the village of Obermutten. With only 80 residents, it has more than 18,000 fans on Facebook. With this initiative, the village has changed the common rules. First, you enter the virtual community of the town, then perhaps you go and visit it. Could this be the new way to engage people and promote tourism?
An app that contains useful information for your holiday: insurance details, local emergency numbers and embassy details. It also allows you to contact your insurance company directly whilst away.
Travellers at France’s Charles de Gaulle Airport can relax in style thanks to IKEA’s new VIP lounge that houses over 220-square meters of family-friendly space. The IKEA Lounge is a free experience where visitors can wait for their flight while reading or watching TV from a comfortable sofa. Tired travellers can even hop into an IKEA bed located in one of the 9 bedrooms of the space for a short nap. Meanwhile, children can enjoy themselves in a secure area where qualified instructors will entertain them for the duration of their stay.
The Swedish furniture giant has installed this well-designed and comfortable area to alleviate stress and nervousness due to holiday travel, further showing its commitment of improving the everyday life of its consumers.