Travel & Tourism (148)
Switzerland banks on social stereotypes
Switzerland’s tourism authority has developed an integrated social media campaign that addresses Swiss stereotypes in an ironic way. The campaign was so successful that they decided to follow up with tv episodes that promote the country from one season to another.
Why it matters
A lot of stereotypes come to mind when we think of the Swiss: chocolate experts, watch makers, precise and punctual people, but there is more to it than this. The concept of a tourism ad campaign trying to break cultural stereotypes to promote visits isn’t new. What is surprising though is how the social element has added a layer of depth to it. Take for instance the village of Obermutten. With only 80 residents, it has more than 18,000 fans on Facebook. With this initiative, the village has changed the common rules. First, you enter the virtual community of the town, then perhaps you go and visit it. Could this be the new way to engage people and promote tourism?
Hotel32 is a new boutique hotel in Monte Carlo. Each guest is provided with a red, branded Apple iPod Touch to use during their stay. Guests can access a website that puts all the hotel’s service at their fingertips – including the ability to request show tickets, a spa treatment, room service, or dinner reservations. Tell your iPod touch what sort of pillows you prefer and what you’d like in your minibar and hotel staff will make it so.
‘Buddha Trail’ is a luxury train aimed at helping tourists discover all the important landmarks of Buddha’s life. The tour starts at his birthplace in Lumpini and connects cities where Lord Buddha spent part of his life, before ending at Bodh Gaya where he achieved enlightenment. It is designed to attract Buddhist tourists from South East and East Asia and will offer a luxurious experience with global cuisines and grand décor on the train.