Food & Drink (183)
Supercharging the like Button
The Portuguese beer brand Super Bock launched a new Facebook advertising campaign aiming to convince Mark Zuckerberg to change the “like” button to “Good”, “Great” or “Super” buttons. In a clever but perhaps risky strategy, the brand made a video ad with typography and animations typical of online social services and app ads. It only reveals itself as a sponsor of this initiative at the very end of the video with a discreet logo.
Why it matters
If brands could customise the like button, there would be an endless amount of adjectives storming the platform. This would be rather chaotic and Facebook would probably not let it happen. Nevertheless, what is interesting with this campaign is the fact that the focus has been put on the button movement rather than the brand, thus almost creating the sense of a spontaneous viral initiative, making it more likeable and less “corporate”. How can other industries create branded viral activity that feels legitimate in their quest to garner mass support and bring change – even if it’s just for the ‘like’ button?
A UK fruit grower was left stunned when he found a golden delicious apple on his tree split exactly half green, half red down the middle. The fruit's striking colouring is thought to be caused by a random genetic mutation. Apparently experts are now looking at the possibility of replicating this mutation with a view to developing an apple that offers consumers two flavours for the price of one.
The Portuguese Bakery has launched a Facebook competition to elect which of its bakeries is the best in Lisbon. The winning bakery will be giving its products away for free for a whole day. This competition marks the bakery’s second birthday.