DraftFcb

Food & Drink (183)

Supercharging the like Button

Supercharging the like Button

The Portuguese beer brand Super Bock launched a new Facebook advertising campaign aiming to convince Mark Zuckerberg to change the “like” button to “Good”, “Great” or “Super” buttons. In  a clever but perhaps risky strategy, the brand made a video ad with typography and animations typical of online social services and app ads. It only reveals itself as a sponsor of this initiative at the very end of the video with a discreet logo.

Why it matters

If brands could customise the like button, there would be an endless amount of adjectives storming the platform. This would be rather chaotic and Facebook would probably not let it happen. Nevertheless, what is interesting with this campaign is the fact that the focus has been put on the button movement rather than the brand, thus almost creating the sense of a spontaneous viral initiative, making it more likeable and less “corporate”. How can other industries create branded viral activity that feels legitimate in their quest to garner mass support and bring change – even if it’s just for the ‘like’ button?

Connectivity
Create
Experience
Food & Drink
Portugal
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Composto-bottle

Bio Outdoor is a reusable bottle made of organic plastic and, if placed under composting conditions, biodegrades within six months. Produced by Berg Outdoor, the 500 ml bottle won the gold medal in the ‘High Ecological and Sustainable Value’ category at the OutDoor Industry Awards.
 

Conscious
One World
Significance
Food & Drink
Portugal
 
Tea hydration

In countries with hot climates, tea and other hot beverages hadn’t been favoured for hydration purposes. However recent surveys show that tea can be just as hydrating as water, and in fact even more so. As a result cafes around Dubai and Abu Dhabi now have special tearooms and tea books for their customers.

Experience
Food & Drink
United Arab Emirates