Food & Drink (183)
Supercharging the like Button
The Portuguese beer brand Super Bock launched a new Facebook advertising campaign aiming to convince Mark Zuckerberg to change the “like” button to “Good”, “Great” or “Super” buttons. In a clever but perhaps risky strategy, the brand made a video ad with typography and animations typical of online social services and app ads. It only reveals itself as a sponsor of this initiative at the very end of the video with a discreet logo.
Why it matters
If brands could customise the like button, there would be an endless amount of adjectives storming the platform. This would be rather chaotic and Facebook would probably not let it happen. Nevertheless, what is interesting with this campaign is the fact that the focus has been put on the button movement rather than the brand, thus almost creating the sense of a spontaneous viral initiative, making it more likeable and less “corporate”. How can other industries create branded viral activity that feels legitimate in their quest to garner mass support and bring change – even if it’s just for the ‘like’ button?
The College for German Food Retailing plans to open its doors to the first food themed hotel in 2010. The concept is designed to combine the world of food retailing with that of high-class hotels using shop-fittings and branded rooms that can be sponsored by retailers looking to promote themselves or their products.
Fruitandchocolate.com provides specially designed fruit baskets for any kind of occasion. Birthdays, anniversaries,Valentine’s day, no matter what the occasion – you can find one to meet your needs. This basket is skewered fresh fruit covered with dark or milk chocolate. The company guarantees that all fruits are fresh and chocolate is the best quality. An irresistable gift.