Food & Drink (183)
Supercharging the like Button
The Portuguese beer brand Super Bock launched a new Facebook advertising campaign aiming to convince Mark Zuckerberg to change the “like” button to “Good”, “Great” or “Super” buttons. In a clever but perhaps risky strategy, the brand made a video ad with typography and animations typical of online social services and app ads. It only reveals itself as a sponsor of this initiative at the very end of the video with a discreet logo.
Why it matters
If brands could customise the like button, there would be an endless amount of adjectives storming the platform. This would be rather chaotic and Facebook would probably not let it happen. Nevertheless, what is interesting with this campaign is the fact that the focus has been put on the button movement rather than the brand, thus almost creating the sense of a spontaneous viral initiative, making it more likeable and less “corporate”. How can other industries create branded viral activity that feels legitimate in their quest to garner mass support and bring change – even if it’s just for the ‘like’ button?
Austrian drinks manufacturer Almdudler has been producing the lemonade of the same name for over 50 years. The brand has recently launched a special retro edition can featuring the original 1957 design.
McDonald’s is actually testing waited table service in 50 of its French restaurants. If the trial is convincing, this service may become a nationwide practice by 2012. It will be available in Mc Cafés and for customers using the order terminals in restaurants. The aim is to avoid queues and to adapt to French gastronomic habits.