Food & Drink (183)
Supercharging the like Button
The Portuguese beer brand Super Bock launched a new Facebook advertising campaign aiming to convince Mark Zuckerberg to change the “like” button to “Good”, “Great” or “Super” buttons. In a clever but perhaps risky strategy, the brand made a video ad with typography and animations typical of online social services and app ads. It only reveals itself as a sponsor of this initiative at the very end of the video with a discreet logo.
Why it matters
If brands could customise the like button, there would be an endless amount of adjectives storming the platform. This would be rather chaotic and Facebook would probably not let it happen. Nevertheless, what is interesting with this campaign is the fact that the focus has been put on the button movement rather than the brand, thus almost creating the sense of a spontaneous viral initiative, making it more likeable and less “corporate”. How can other industries create branded viral activity that feels legitimate in their quest to garner mass support and bring change – even if it’s just for the ‘like’ button?
Quiosques do Refresco (refreshment kiosks) are reviving an ancient tradition in Lisbon. Entrepeneur Catarina Portas (an ex-journalist) and architect João Regal have recovered and reopened three previously abandoned old city kiosks to offer traditional, simple Portuguese drinks and snacks to passing customers.
One of the biggest champagne producers in Russia, Abrau-Durso has become an official partner of the Sochi 2014 Olympic Games. The brand plans to launch new bottle designs dedicated to Sochi 2014.