House & Home (128)
Students with brains... and brawn
MijnStudent (my student) is a Dutch company started by former students, which delivers student helpers to do small house jobs (garden, assemble IKEA furniture or cleaning). They fill the gap between DIY and a professional service. And because it’s cheap, it’s a good and legal alternative to moonlighters.
Why it matters
How could brands take advantage of such need filling initiatives? What if Ikea sponsored the company and offered it as an added value service?
In a country where the scarcity of electricity in rural areas impacts adoption of modern appliances, a rural innovator has designed appliances that give modern benefits without the use of electricity, and at an attractive price (US$ 50). Mitticool is a refrigerator that uses terracotta clay to cool naturally. The products offer a unique solution to homes across rural India and have already piqued the interest of tech biggies such as Bosch & Siemens.
Apple is exploring new mood-sensing media software that chooses music and videos based on how you’re feeling. The sensor could be part of a device’s touchscreen panel, where it would gather data to compare with a set of mood data. The system would then play music to either counteract a bad mood, or enhance a good mood.