House & Home (128)
Students with brains... and brawn
MijnStudent (my student) is a Dutch company started by former students, which delivers student helpers to do small house jobs (garden, assemble IKEA furniture or cleaning). They fill the gap between DIY and a professional service. And because it’s cheap, it’s a good and legal alternative to moonlighters.
Why it matters
How could brands take advantage of such need filling initiatives? What if Ikea sponsored the company and offered it as an added value service?
Henkel have made their brand more accessible to people with blindness and hearing difficulties. The multinational is supported by the non-profit organization ONCE which works to improve the quality of life of people suffering from blindness or severe visual impairment across Spain. Henkel have chosen to include subtitles on their adverts and Braille on all their products. The aim of the initiative is to facilitate access to information about some of their products such as Wipp Express, Micolor, Dixan and Somat.
“If the crisis takes your job, Tien21 will refund the purchase price of the acquired products”. This is the campaign message used by the electrical appliances and consumer electronics chain to attract consumers who are considering postponing big ticket item purchases and await better economic times.
The initiative is based on the purchase of an insurance policy in case of unemployment, temporary disability or hospitalization.