House & Home (128)
Students with brains... and brawn
MijnStudent (my student) is a Dutch company started by former students, which delivers student helpers to do small house jobs (garden, assemble IKEA furniture or cleaning). They fill the gap between DIY and a professional service. And because it’s cheap, it’s a good and legal alternative to moonlighters.
Why it matters
How could brands take advantage of such need filling initiatives? What if Ikea sponsored the company and offered it as an added value service?
The Austrian builders Kallco and WBV-GPA are supporting the city of Vienna and its plans of constructing Europe’s biggest passive house-settlement, Eurogate. The plans ensure high quality indoor air, low carbon products and water-saving instruments that are all designed to create the perfect ecological indoor living environment.
A host of new design mags and blogs are cropping up, but the spaces photographed aren’t the meticulous, perfectly arranged and envy-inducing homes typically featured. The Selby, Apartamento, and design writer Liz Arnold's blog, lizarnold.blogspot.com instead capture how people actually live; the substance and passion of their lives. The idea is that reality – even in all of its messiness – can still be a source of inspiration.