House & Home (128)
Students with brains... and brawn
MijnStudent (my student) is a Dutch company started by former students, which delivers student helpers to do small house jobs (garden, assemble IKEA furniture or cleaning). They fill the gap between DIY and a professional service. And because it’s cheap, it’s a good and legal alternative to moonlighters.
Why it matters
How could brands take advantage of such need filling initiatives? What if Ikea sponsored the company and offered it as an added value service?
1950s styling appears to be enjoying a revival within the Turkish fashion and interiors markets, despite the current consumer preference for more considered and need-driven purchasing over aspirational and style-driven products.
A washing machine that a bicycle runs on pedal power has been developed by the company cyclean, who are also working on a solar powered shower. It is currently in the prototype phase.