DraftFcb

House & Home (128)

Students with brains... and brawn

Students with brains... and brawn

MijnStudent (my student) is a Dutch company started by former students, which delivers student helpers to do small house jobs (garden, assemble IKEA furniture or cleaning). They fill the gap between DIY and a professional service. And because it’s cheap, it’s a good and legal alternative to moonlighters.

Why it matters

How could brands take advantage of such need filling initiatives? What if Ikea sponsored the company and offered it as an added value service?

Authenticity
Netherlands
House & Home
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Buying sweet dreams

‘Laboratory of (handmade) dreams’ has opened its third shop in Moscow, selling handmade crafts for the home which are dedicated to sleeping – from a collection of pillows and angels to “z-gates” that protect sweet dreams.

Well Being
Russia
House & Home
 
Move closer to work?

Washington DC’s Office of Planning is offering a $12,000 incentive in grants or closing payment costs (matching a $6k employer contribution) to anyone willing to move closer to their workplace and/or public transportation.

Conscious
Well Being
House & Home
United States