House & Home (128)
Students with brains... and brawn
MijnStudent (my student) is a Dutch company started by former students, which delivers student helpers to do small house jobs (garden, assemble IKEA furniture or cleaning). They fill the gap between DIY and a professional service. And because it’s cheap, it’s a good and legal alternative to moonlighters.
Why it matters
How could brands take advantage of such need filling initiatives? What if Ikea sponsored the company and offered it as an added value service?
‘Laboratory of (handmade) dreams’ has opened its third shop in Moscow, selling handmade crafts for the home which are dedicated to sleeping – from a collection of pillows and angels to “z-gates” that protect sweet dreams.
Washington DC’s Office of Planning is offering a $12,000 incentive in grants or closing payment costs (matching a $6k employer contribution) to anyone willing to move closer to their workplace and/or public transportation.