House & Home (128)
Students with brains... and brawn
MijnStudent (my student) is a Dutch company started by former students, which delivers student helpers to do small house jobs (garden, assemble IKEA furniture or cleaning). They fill the gap between DIY and a professional service. And because it’s cheap, it’s a good and legal alternative to moonlighters.
Why it matters
How could brands take advantage of such need filling initiatives? What if Ikea sponsored the company and offered it as an added value service?
In Dubai, prefabricated homes are taking the building industry by storm with an increasing number of developers choosing to use selected premade pieces in housing construction.
IKEA has introduced UPPLEVA, a new range of furniture that integrates smart televisions and sound systems in one organised unit. IKEA hopes the range will allow customers to reduce cable clutter and mismatched furniture.