House & Home (128)
Students with brains... and brawn
MijnStudent (my student) is a Dutch company started by former students, which delivers student helpers to do small house jobs (garden, assemble IKEA furniture or cleaning). They fill the gap between DIY and a professional service. And because it’s cheap, it’s a good and legal alternative to moonlighters.
Why it matters
How could brands take advantage of such need filling initiatives? What if Ikea sponsored the company and offered it as an added value service?
American homeowners are increasingly sectioning off parts of their larger garages to use as a mudroom (utility room ). In fact, The American Institute of Architects found that adding mudrooms is ranked third (following home offices and games rooms) on the list of what’s important in newly constructed homes. They’re even more desirable than a media room or home theatre. Mudroom designs now feature things like built-in shoe cubbies and hooks for backpacks - aimed at helping kids get out the door faster. Features like a bar-height table for sorting mail help parents get organised before they get in the door, and power strips give phones a place to charge that you can grab on your way out of the door.
The “Happy Lamp“ has been designed to offer a more convenient and ergonomic location for lighting controls. The final design takes on an anthropomorphic form.