House & Home (128)
Students with brains... and brawn
MijnStudent (my student) is a Dutch company started by former students, which delivers student helpers to do small house jobs (garden, assemble IKEA furniture or cleaning). They fill the gap between DIY and a professional service. And because it’s cheap, it’s a good and legal alternative to moonlighters.
Why it matters
How could brands take advantage of such need filling initiatives? What if Ikea sponsored the company and offered it as an added value service?
Agent Provocateur sales have continued to grow despite the recession by 8% year on year. And Ann Summers sales around Valentine's Day broke all records for the company, soaring by 14%. This is attributed to the increase in couples spending more time at home as a result of the recession.
A Chinese architect created a revolutionary house inside his 32 metre squared apartment (where he lives with both parents and two sisters). He created 24 different environments, including a living room, kitchen, bathroom, home cinema, guest room, TV room, service area and library, all with a revolutionary technique incorporating wheels and moveable walls.