House & Home (128)
Students with brains... and brawn
MijnStudent (my student) is a Dutch company started by former students, which delivers student helpers to do small house jobs (garden, assemble IKEA furniture or cleaning). They fill the gap between DIY and a professional service. And because it’s cheap, it’s a good and legal alternative to moonlighters.
Why it matters
How could brands take advantage of such need filling initiatives? What if Ikea sponsored the company and offered it as an added value service?
“A4Design” is an Italian company that produces furniture made from recyclable and reusable honeycomb cardboard.
There is a training centre that now offers special workshops for women centred around femininity. The lessons teach woman how to be feminine in their behaviour in relation to men and around the home.