House & Home (128)
Students with brains... and brawn
MijnStudent (my student) is a Dutch company started by former students, which delivers student helpers to do small house jobs (garden, assemble IKEA furniture or cleaning). They fill the gap between DIY and a professional service. And because it’s cheap, it’s a good and legal alternative to moonlighters.
Why it matters
How could brands take advantage of such need filling initiatives? What if Ikea sponsored the company and offered it as an added value service?
In Dubai, prefabricated homes are taking the building industry by storm with an increasing number of developers choosing to use selected premade pieces in housing construction.
Portuguese BP Gas Light just launched a special edition of heaters, called “Try Me”, inviting consumers to personalize the equipment. The heaters Spring “Try Me” are sold with a do-it-yourself kit with colouring pens, stencils and a home fragrance. The base colour is green. The challenge is to reinvent the heaters.