House & Home (128)
Students with brains... and brawn
MijnStudent (my student) is a Dutch company started by former students, which delivers student helpers to do small house jobs (garden, assemble IKEA furniture or cleaning). They fill the gap between DIY and a professional service. And because it’s cheap, it’s a good and legal alternative to moonlighters.
Why it matters
How could brands take advantage of such need filling initiatives? What if Ikea sponsored the company and offered it as an added value service?
A dedicated TV channel in Russia called “For home” shows only programmes about housekeeping: cooking, knitting, cleaning, home decoration, etc.
For several years there has been no snow for the Christmas and New Year season in Russia. The company ChudoSneg recognised the opportunity and started to sell synthetic snow in amounts large enough to decorate the outside of people’s houses and surrounding land.