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House & Home (128)

Students with brains... and brawn

Students with brains... and brawn

MijnStudent (my student) is a Dutch company started by former students, which delivers student helpers to do small house jobs (garden, assemble IKEA furniture or cleaning). They fill the gap between DIY and a professional service. And because it’s cheap, it’s a good and legal alternative to moonlighters.

Why it matters

How could brands take advantage of such need filling initiatives? What if Ikea sponsored the company and offered it as an added value service?

Authenticity
Netherlands
House & Home
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