DraftFcb

Automotive (124)

Street-map test drive

Street-map test drive

Fiat has launched Happy Drive, a web application that allows consumers to virtually experience the Fiat 500 in their local environment with a virtual test drive thanks to Google Street View.

Why it matters

The online space is becoming increasingly important in offering high-level service traditionally reserved for in-store and tangible consumer touch points.  How will an online showroom, complete with a virtual test drive, impact traditional dealerships?

Automotive
France
Experience
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Parking for the taking

Parker is the app that combines live on-street parking availability with lot and garage information to give a comprehensive view of vacant parking nearby. Drivers can easily find where the nearest lot/garage is, their rates and policy, and can even pay for it directly via the app.
 

Automotive
Connectivity
Instant Gratification
Italy
 
Limited edition still driving car sales

To launch the So Pink limited edition of its Fiat 500, Fiat has played the scarcity card. Only 100 models were available nationwide: consumers had to make an online reservation from the 26th of October, to get one. All the models were sold within a week.  Customers still eager to get one can register on the waiting list.

Automotive
France
Significance