Street-map test drive
Fiat has launched Happy Drive, a web application that allows consumers to virtually experience the Fiat 500 in their local environment with a virtual test drive thanks to Google Street View.
Why it matters
The online space is becoming increasingly important in offering high-level service traditionally reserved for in-store and tangible consumer touch points. How will an online showroom, complete with a virtual test drive, impact traditional dealerships?
Toyota is not only showing its environmental awareness by building hybrid cars, but they are now building a green car dealership in Salzburg. Toyota demonstrates features of its green dealerships in its prototype store design, incorporating such things as lifts lubricated with vegetable oil, geothermal heating systems, and the recycling of car wash water for the washing of organic duds.
When the car detects the driver has become impaired, the ESA kicks in and automatically activates an autonomous driving mode. The system then turns on the hazard warning lights and starts maneuvering, while taking into account the traffic conditions in which it finds itself in. When it detects it has reached the outer edge of the road, the vehicle grinds to a halt.