DraftFcb

Automotive (124)

Street-map test drive

Street-map test drive

Fiat has launched Happy Drive, a web application that allows consumers to virtually experience the Fiat 500 in their local environment with a virtual test drive thanks to Google Street View.

Why it matters

The online space is becoming increasingly important in offering high-level service traditionally reserved for in-store and tangible consumer touch points.  How will an online showroom, complete with a virtual test drive, impact traditional dealerships?

Automotive
France
Experience
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

If cars could talk

Drivers often have to brake suddenly when they fail to spot that one rash driver zooming down an intersection. The auto industry is now planning V2V or vehicle-to-vehicle communication technology, so your car warns you of any oncoming vehicle and can determine the best evasive measure to avoid a collision. The US National Highway Traffic Administration estimates this technology could reduce 79% of road crashes.
 

Automotive
Connectivity
Conscious
Enhancement
India
 
One Ford: Global Performance

Furthering their “One Ford” strategy to strip down the  portfolio of brands and focus on green technology, Ford has announced that there will only be one version of the new Focus ST across the globe.

Automotive
Enhancement
One World
United States