Street-map test drive
Fiat has launched Happy Drive, a web application that allows consumers to virtually experience the Fiat 500 in their local environment with a virtual test drive thanks to Google Street View.
Why it matters
The online space is becoming increasingly important in offering high-level service traditionally reserved for in-store and tangible consumer touch points. How will an online showroom, complete with a virtual test drive, impact traditional dealerships?
Advertising on private vehicles is becoming a widespread phenomenon, with an increasing number of companies in this area appearing all over the country. The Smart Fortwo model is a favourite with them, but also other marques are gaining ground. Some of them, such as Smart Advertising are even offering a low cost car-rental service, featuring a Smart Fortwo with advertising for just 1 euro a day.
Automotive technology known as Intelligent Speed Adaption is undergoing a series of trials that monitor driver behaviour, journey times and vehicle emissions. It also detects the speed limit on a road and prevents the vehicle exceeding it.