Street-map test drive
Fiat has launched Happy Drive, a web application that allows consumers to virtually experience the Fiat 500 in their local environment with a virtual test drive thanks to Google Street View.
Why it matters
The online space is becoming increasingly important in offering high-level service traditionally reserved for in-store and tangible consumer touch points. How will an online showroom, complete with a virtual test drive, impact traditional dealerships?
Al-Futtaim Automotive, the UAE's largest car distributor, has announced it is offering a free redundancy cover to customers amid the impact of job losses in the country. The company will provide consumers with a payout of 15% of a car’s invoice value, should they involuntarily lose their job, which the recipient is free to use as they wish. For example, if the vehicle was purchased on finance, the payout can be used to continue to make their monthly payments while they find new employment.
Portuguese Police have bought eight Nissan Leaf cars for its Safe School Programme.