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Automotive (124)

Street-map test drive

Street-map test drive

Fiat has launched Happy Drive, a web application that allows consumers to virtually experience the Fiat 500 in their local environment with a virtual test drive thanks to Google Street View.

Why it matters

The online space is becoming increasingly important in offering high-level service traditionally reserved for in-store and tangible consumer touch points.  How will an online showroom, complete with a virtual test drive, impact traditional dealerships?

Automotive
France
Experience
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App that barks up the right tree

The RodeDog app detects when motorists are attempting to drive and text at the same time. It sends a message to friends and family members who can hopefully discourage drivers from the practice.
The app works by determining if a driver is behind the wheel using the GPS functionality. Users can add friends and family to their list of people who get notified if they attempt to drive and use their phone at the same time. If they are caught doing so, friends can respond by sending alerts–audible dog barks – to remind them that they should be concentrating on the road.
 

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Made in Russia

Usually government officials in Russia drive luxury German cars. Now they will be forced to drive cars of local producers. There will be a special line of Russian retro vehicles for presidents and members of government only.

Automotive
Conscious
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