Street-map test drive
Fiat has launched Happy Drive, a web application that allows consumers to virtually experience the Fiat 500 in their local environment with a virtual test drive thanks to Google Street View.
Why it matters
The online space is becoming increasingly important in offering high-level service traditionally reserved for in-store and tangible consumer touch points. How will an online showroom, complete with a virtual test drive, impact traditional dealerships?
Portugal has become a European trendsetter in green transport, having launched groundbreaking plans for a nationwide network of recharging stations that would allow battery-driven electric automobiles to cruise the highways. By 2011 there will be 1,300 stations around the country as well as the introduction of tax incentives for individuals and businesses buying electric vehicles.
An award winning bike design made out of rust-free aluminium with a built in LED light system that is charged by sunlight. The bike also has an integrated lock so you don’t have to carry any accessories with you.