DraftFcb

Automotive (124)

Street-map test drive

Street-map test drive

Fiat has launched Happy Drive, a web application that allows consumers to virtually experience the Fiat 500 in their local environment with a virtual test drive thanks to Google Street View.

Why it matters

The online space is becoming increasingly important in offering high-level service traditionally reserved for in-store and tangible consumer touch points.  How will an online showroom, complete with a virtual test drive, impact traditional dealerships?

Automotive
France
Experience
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Spa car

Renault has entered into partnership with the cosmetic brand Biotherm to create a “spa car” called Zoe Z.E. This electric vehicle respects the environment and the body:  it doesn’t emit carbon, its air conditioning helps to moisturise skin and it diffuses a de-stressing fragrance into the inside of the car. The car might be offered for sale in 2012.

Automotive
France
Significance
 
The brighter traffic light

Tokyo University teacher Kiitiro Hatoyama, believes he has got the solution to the horrible traffic jams in Moscow. His proposal is to introduce ‘smart’ traffic lights, which react according to traffic and weather situations.

Automotive
Enhancement
Escape
Russia