Street-map test drive
Fiat has launched Happy Drive, a web application that allows consumers to virtually experience the Fiat 500 in their local environment with a virtual test drive thanks to Google Street View.
Why it matters
The online space is becoming increasingly important in offering high-level service traditionally reserved for in-store and tangible consumer touch points. How will an online showroom, complete with a virtual test drive, impact traditional dealerships?
Art Barter made its debut in New York City in December 2010. World renowned artists gathered in New York City to engage in the quickly growing “exchange culture.” Each artist displayed one piece of artwork which only had a number beside it, making the viewer value the work for itself rather than for the name, price or title attached. Over the duration of the event the public were invited to make offers on the artworks by filling out barter forms, the offers could be for anything except for money.
More and more technology has been introduced in new cars and the automotive sector is just a couple of steps away from creating true smart cars. Urban OS is a platform that aims to run cities such as traffic lights or parking spaces just like a computer operating system runs your PC. Cars equipped with sensors will be able to communicate with the platform and the city’s infrastructure to make journeys easier and more efficient.