Street-map test drive
Fiat has launched Happy Drive, a web application that allows consumers to virtually experience the Fiat 500 in their local environment with a virtual test drive thanks to Google Street View.
Why it matters
The online space is becoming increasingly important in offering high-level service traditionally reserved for in-store and tangible consumer touch points. How will an online showroom, complete with a virtual test drive, impact traditional dealerships?
Luxury sports car manufacturer Koenigsegg have signed an agreement to purchase General Motors’ Saab business in a move that is expected to revive the brand’s flagging fortunes. The niche Swedish brand is expected to take the brand back to its innovative roots, when it pioneered turbocharging and aerodynamics.
Parker is the app that combines live on-street parking availability with lot and garage information to give a comprehensive view of vacant parking nearby. Drivers can easily find where the nearest lot/garage is, their rates and policy, and can even pay for it directly via the app.