Street-map test drive
Fiat has launched Happy Drive, a web application that allows consumers to virtually experience the Fiat 500 in their local environment with a virtual test drive thanks to Google Street View.
Why it matters
The online space is becoming increasingly important in offering high-level service traditionally reserved for in-store and tangible consumer touch points. How will an online showroom, complete with a virtual test drive, impact traditional dealerships?
MU by Peugeot is a groundbreaking mobility service destined to revolutionise perceptions of transport in our towns and cities. It offers customers access to a range of mobility services from the comprehensive portfolio of Peugeot products – whether or not they already own a vehicle.
Drivers often have to brake suddenly when they fail to spot that one rash driver zooming down an intersection. The auto industry is now planning V2V or vehicle-to-vehicle communication technology, so your car warns you of any oncoming vehicle and can determine the best evasive measure to avoid a collision. The US National Highway Traffic Administration estimates this technology could reduce 79% of road crashes.