Fashion & Design (176)
The Istanbul Fashion Week connects fashion designers with the public. During a week, several tents are put up to allow locals to view and purchase the new fashion collections.
Why it matters
This street approach allows the public to have easier access to what is usually a very exclusive industry. Are there other business categories that would thrive by relaxing the barrier of exclusivity?
Piazza Italia is an Italian fashion brand that has chosen to use ‘real people’ in their latest ad campaign. With the tagline “Sponsor of everyday people”, they have turned away from traditional models and instead highlight people who could be considered role models in their communities.
Couture designer Gianfranco Ferre has collaborated with Coca Cola to create four ‘haute bottles’ in an effort to raise awareness for the Women Researchers for Cystic Fibrosis. The fashion house drew inspirations from crocodile skin and a Sunday morning white men’s shirt; the only ask: celebrate and integrate the classic contour bottle.