Fashion & Design (176)
The Istanbul Fashion Week connects fashion designers with the public. During a week, several tents are put up to allow locals to view and purchase the new fashion collections.
Why it matters
This street approach allows the public to have easier access to what is usually a very exclusive industry. Are there other business categories that would thrive by relaxing the barrier of exclusivity?
World famous Turkish designer Arzu Kaprol has launched a new series of clothes in which she used smart fabrics that don’t need any ironing or cleaning. These fabrics get rid of the bacteria themselves, and they stay clean for a long period of time. Ideal for business people who don’t have much time to worry about their clothes.
It’s My Time is an interactive global casting site for United Colours of Benetton. It encourages people to showcase how individual they are. And other people can vote on who they would like to see in Benetton’s autumn-winter 2010-11 advertising campaign.