Fashion & Design (176)
The Istanbul Fashion Week connects fashion designers with the public. During a week, several tents are put up to allow locals to view and purchase the new fashion collections.
Why it matters
This street approach allows the public to have easier access to what is usually a very exclusive industry. Are there other business categories that would thrive by relaxing the barrier of exclusivity?
Made is a futuristic new app which could mark the beginning of a whole new way of viewing fashion shows. Using SonicNotify, the app can recognise which show you are at and then links in to the photographer’s feed taking the photos. You can view all the details of the outfits in front of you in real-time and have the functionality to allow instant sharing, posting and emailing. You can also access the information from your living room, fooling your friends into thinking you are in the front row at London Fashion week when in fact you are on the sofa in front of your television!
Portuguese denim brand Salsa’s Secret are the first of their kind: a tummy tuck without the surgery. Their innovative raised waistline and rear fasteners slim and shape the waistline and accentuate curves.