Fashion & Design (176)
The Istanbul Fashion Week connects fashion designers with the public. During a week, several tents are put up to allow locals to view and purchase the new fashion collections.
Why it matters
This street approach allows the public to have easier access to what is usually a very exclusive industry. Are there other business categories that would thrive by relaxing the barrier of exclusivity?
Clothing store Zeeman has launched a campaign where they describe how to make cheap jeans look like ragged and bleached designer jeans.
The clothing brand Zara has built a new social platform inspired by the ‘street style’ concept. The platform is open to anyone (registration required) interested in uploading pictures of how they style Zara clothes into outfits. In exchange, the most stylish users will receive 300€. The street style trend, born in the blogosphere, has been reinterpreted by the agency Inditex for this social media project (https://people.zara.com).