DraftFcb

Fashion & Design (176)

Street fashion

Street fashion

The Istanbul Fashion Week connects fashion designers with the public. During a week, several tents are put up to allow locals to view and purchase the new fashion collections.

Why it matters

 This street approach allows the public to have easier access to what is usually a very exclusive industry. Are there other business categories that would thrive by relaxing the barrier of exclusivity?

Connectivity
Fashion & Design
Turkey
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Facebook friends store

In collaboration with Facebook, Levi's has integrated in the e-shop, new social applications that allow users to express their tastes and share their views of the collection. This new project integrates a Friend Store where users of Facebook are able to view their friends favourite Levis clothing.

Developed by Open Graph, these new plug-ins include the famous Facebook function ”I like” and widgets to recommend.

Connectivity
Experience
Fashion & Design
Spain
 
Fashionable fire extinguishers

Each year a lot of homes get destroyed in burnouts, many of them lacking fire extinguishers. Instead of having the classic red ones, often hidden where you can't see them (or find them), companies have started to create a range of embellished fire extinguishers, designed to match the interior of your home.

Conscious
Significance
Fashion & Design
Sweden