DraftFcb

Stores & Spaces (159)

Stores that live and breathe your product

Stores that live and breathe your product

“Breathing Building Geox” is the building above the Geox store in Milan. It is covered with 734 inox steel panels that can be opened with different inclinations, letting the building “breathe” natural air and supporting in a green way the building’s air-conditioning system.

Why it matters

This building is a large physical manifestation of a brand whose clothes are designed to breathe. Why not demonstrate your product benefits with any space you own? Could parking areas, toilets etc. also be an opportunity to showcase your product’s USP on a grand scale?

Conscious
Enhancement
Italy
Stores & Spaces
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Harnessing pester power

The bookseller and stationer Libro has launched an online platform “Libro for kids”, where they can search new products and new music and film releases. They can then create a gift wish list that can be sent to their parents.

Austria
Enhancement
Stores & Spaces
 
One fizzy bubble

Coca-Cola has taken the notion of “in-store experience” to a new level with a pop-up bar and restaurant on the Champs Élysées in Paris by the name of ‘la Bulle’ French for ‘the bubble’.  The pop-up exhibit was created to imagine the way people will buy and consume beverages in the year 2020 by using the best  digital and interactive technologies. This pop-up space engages customers in a “disruptive, magical, and relevant” fashion. It allows customers to interact with the space, communicate with the brand, and enjoy an interactive and exclusive experience.

France
Connectivity
Stores & Spaces