Stores & Spaces (159)
Stores that live and breathe your product
“Breathing Building Geox” is the building above the Geox store in Milan. It is covered with 734 inox steel panels that can be opened with different inclinations, letting the building “breathe” natural air and supporting in a green way the building’s air-conditioning system.
Why it matters
This building is a large physical manifestation of a brand whose clothes are designed to breathe. Why not demonstrate your product benefits with any space you own? Could parking areas, toilets etc. also be an opportunity to showcase your product’s USP on a grand scale?
The Dutch auto association (ANWB) will be touring around the autoroute de soleil (the main transport route) and at rest stops this summer. It will be a mobile service providing assistance like tire checks and traffic updates but also selling items like sun block and their own maps and travel guides.
Schweppes turned a geyser in Oeiras - near Lisbon - into a soda bottle. The original installation serves two purposes: to advertise the brand and also to allow for the maintenance and clean-up of the geyser over a 12 month period.