Stores & Spaces (159)
Stores that live and breathe your product
“Breathing Building Geox” is the building above the Geox store in Milan. It is covered with 734 inox steel panels that can be opened with different inclinations, letting the building “breathe” natural air and supporting in a green way the building’s air-conditioning system.
Why it matters
This building is a large physical manifestation of a brand whose clothes are designed to breathe. Why not demonstrate your product benefits with any space you own? Could parking areas, toilets etc. also be an opportunity to showcase your product’s USP on a grand scale?
L’Oréal in Portugal is offering an interactive solution called Sensorium, which offers consumers an innovative form of selecting exactly which perfume is right for them. Consumers interact with the Sensorium - a gesture-based interface - to answer a series of key questions developed to determine which L’Oréal fragrance is best suited to their personalities, tastes, preferences and lifestyles. Three resulting perfumes are then displayed on the screen along with detailed information about each one.
Starbucks has launched unbranded stores before, but the new ‘stealth’ unbranded coffee outpost in the flagship Macy’s New York store represents the first Starbucks coffeehouse experience that has been tailored for the specific needs of the store’s shoppers.