Stores & Spaces (159)
Stores that live and breathe your product
“Breathing Building Geox” is the building above the Geox store in Milan. It is covered with 734 inox steel panels that can be opened with different inclinations, letting the building “breathe” natural air and supporting in a green way the building’s air-conditioning system.
Why it matters
This building is a large physical manifestation of a brand whose clothes are designed to breathe. Why not demonstrate your product benefits with any space you own? Could parking areas, toilets etc. also be an opportunity to showcase your product’s USP on a grand scale?
The bookseller and stationer Libro has launched an online platform “Libro for kids”, where they can search new products and new music and film releases. They can then create a gift wish list that can be sent to their parents.
The H+Bag is an innovative concept that allows a paper bag to transform into a clothes hanger, and vice versa. Thanks to graphic instructions on the bag, users can reuse the shopping bag in more than one sustainable way. While more and more retailers are replacing plastic bags for paper ones, it’s a smart alternative solution to try and reduce waste.