Stores & Spaces (159)
Stores that live and breathe your product
“Breathing Building Geox” is the building above the Geox store in Milan. It is covered with 734 inox steel panels that can be opened with different inclinations, letting the building “breathe” natural air and supporting in a green way the building’s air-conditioning system.
Why it matters
This building is a large physical manifestation of a brand whose clothes are designed to breathe. Why not demonstrate your product benefits with any space you own? Could parking areas, toilets etc. also be an opportunity to showcase your product’s USP on a grand scale?
The Tokyo Adidas store has re-invented itself to double as an urban runners club. The new space includes 16 shower cubicles, 248 lockers for rent, cutting-edge Adidas shoes and clothing available for borrowing. Expert staff are also available to offer tips and recommendations.
You can now visit the first Heineken® Store. It’s a different style of shopping destination, with virtual games, interactive displays, a beer tap simulator challenge, and a large exhibition of Heineken® products to taste and buy. You can also customize your own bottle with “Your Heineken®” as well as get exclusive gifts and promotions.