DraftFcb

Stores & Spaces (159)

Stores that live and breathe your product

Stores that live and breathe your product

“Breathing Building Geox” is the building above the Geox store in Milan. It is covered with 734 inox steel panels that can be opened with different inclinations, letting the building “breathe” natural air and supporting in a green way the building’s air-conditioning system.

Why it matters

This building is a large physical manifestation of a brand whose clothes are designed to breathe. Why not demonstrate your product benefits with any space you own? Could parking areas, toilets etc. also be an opportunity to showcase your product’s USP on a grand scale?

Conscious
Enhancement
Italy
Stores & Spaces
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Annual reports as a communication space

The Pernod Ricard group has called upon photographer Marcos Lopez to illustrate the cover of its annual report 2010. This photographer, famous for his latino-pop style, travelled all over the world to meet the group employees. The result is 18 unusual portraits that come together to illustrate the new group signature, Conviviality Creator.

France
Connectivity
Significance
Stores & Spaces
 
Pharmacies prescribe style boost for customers

Austrian drugstore BIPA has  launched  a ‘style lounge’ which sits amongst its traditional health and chemist products. The lounge combines a trendy atmosphere, elegant furnishings and chill-out music and offers services including hair styling, nail care and make-up.

Austria
Experience
Stores & Spaces