Stores & Spaces (159)
Stores that live and breathe your product
“Breathing Building Geox” is the building above the Geox store in Milan. It is covered with 734 inox steel panels that can be opened with different inclinations, letting the building “breathe” natural air and supporting in a green way the building’s air-conditioning system.
Why it matters
This building is a large physical manifestation of a brand whose clothes are designed to breathe. Why not demonstrate your product benefits with any space you own? Could parking areas, toilets etc. also be an opportunity to showcase your product’s USP on a grand scale?
The Pernod Ricard group has called upon photographer Marcos Lopez to illustrate the cover of its annual report 2010. This photographer, famous for his latino-pop style, travelled all over the world to meet the group employees. The result is 18 unusual portraits that come together to illustrate the new group signature, Conviviality Creator.
Austrian drugstore BIPA has launched a ‘style lounge’ which sits amongst its traditional health and chemist products. The lounge combines a trendy atmosphere, elegant furnishings and chill-out music and offers services including hair styling, nail care and make-up.