DraftFcb

Stores & Spaces (159)

Stores that live and breathe your product

Stores that live and breathe your product

“Breathing Building Geox” is the building above the Geox store in Milan. It is covered with 734 inox steel panels that can be opened with different inclinations, letting the building “breathe” natural air and supporting in a green way the building’s air-conditioning system.

Why it matters

This building is a large physical manifestation of a brand whose clothes are designed to breathe. Why not demonstrate your product benefits with any space you own? Could parking areas, toilets etc. also be an opportunity to showcase your product’s USP on a grand scale?

Conscious
Enhancement
Italy
Stores & Spaces
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Added dimension

Who said posters had to be flat? At least one designer is breaking out of the 2-D mould with posters that don’t just give information, but let viewers play with the content.

Enhancement
Stores & Spaces
United States
 
The premium siesta

A Spanish Hotel is offering a new product very close to Spanish traditions:  the perfect siesta. They promise an hour and a half relaxation process that they say is equivalent to a 4-hour long nap.
It’s a three phase ritual: first, you float in a bath filled with sea water with added aromatherapy, music therapy and colour therapy. Secondly, you enjoy a 4-hand massage. In the last phase, you get a 20 minute nap on a flotation bed that vibrates to regulate your cardiac rhythm.
 

Instant Gratification
Significance
Well Being
Spain
Stores & Spaces