Stores & Spaces (159)
Stores that live and breathe your product
“Breathing Building Geox” is the building above the Geox store in Milan. It is covered with 734 inox steel panels that can be opened with different inclinations, letting the building “breathe” natural air and supporting in a green way the building’s air-conditioning system.
Why it matters
This building is a large physical manifestation of a brand whose clothes are designed to breathe. Why not demonstrate your product benefits with any space you own? Could parking areas, toilets etc. also be an opportunity to showcase your product’s USP on a grand scale?
No Need 4 Mirrors (nn4m.com) is a new online alternative to changing rooms. It allows the user to mix and match combinations of clothes and accessories from a growing database of high street retailers including Topshop, Monsoon & Debenhams. Consumers can also use the ‘Group Shopping’ feature to show friends your virtual outfits so you can get their feedback before you buy.
Dutch online concept store Zold specialises in selling both new and used designer items as a service in which the entire handling of the sales process is provided. The company professionally photographs items to be sold, lists them on eBay, handles all bidder enquiries, payment collections, packing and shipping. In return, Zold take a 30 per cent commission. Items currently up for sale include designer clothes, furniture, high tech gym equipment and even art.