Stores & Spaces (159)
Stores that live and breathe your product
“Breathing Building Geox” is the building above the Geox store in Milan. It is covered with 734 inox steel panels that can be opened with different inclinations, letting the building “breathe” natural air and supporting in a green way the building’s air-conditioning system.
Why it matters
This building is a large physical manifestation of a brand whose clothes are designed to breathe. Why not demonstrate your product benefits with any space you own? Could parking areas, toilets etc. also be an opportunity to showcase your product’s USP on a grand scale?
Portuguese Mail (CTT) has just launched a fully automated self-service Mail Station in Lisbon. Clients can access almost every mail service such as picking up and sending mail, buy tickets (to concerts and other events), pay taxes and bills. You can even purchase stamps personalised with your own photo, if you wish.
At Bloomingdale’s in New York City, passers-by can try sunglasses virtually right from the street. The store has set-up an LCD monitor in its shop window with an interactive display. Shoppers simply need to align their faces and eyes to circles on the screen to see what they would look like with certain pairs of eyewear.
If the shopper finds a pair of sunglasses they like, they simply click ‘print’ which sends a picture of themselves wearing the glasses to the ‘Sunglass Style Bar’. A salesperson will be waiting to help them try on - and hopefully sell - the real sunglasses.