Stores & Spaces (159)
Stores that live and breathe your product
“Breathing Building Geox” is the building above the Geox store in Milan. It is covered with 734 inox steel panels that can be opened with different inclinations, letting the building “breathe” natural air and supporting in a green way the building’s air-conditioning system.
Why it matters
This building is a large physical manifestation of a brand whose clothes are designed to breathe. Why not demonstrate your product benefits with any space you own? Could parking areas, toilets etc. also be an opportunity to showcase your product’s USP on a grand scale?
Beta Spaces is a one day festival of non-traditional art exhibitions. Instead of galleries, Beta Spaces uses alternative locations such as artists’ apartments, local cafes and even Smartphone apps to showcase the work of over 400 artists.
Cantina da Estrela is a new Lisbon restaurant that allows it’s diners to be it’s critic. When it comes to price, customers are teachers and the chef and his team are the students trying to get good grades. Customers decide what they pay according to their level of satisfaction and even do the maths at the end.