Social Cause (118)
Stop being such a Nazi
Exit Deutschland is a German NGO that helps neo-Nazis leave the right-wing scene. To gain attention, bulks of free t-shirts with nationalist symbols were distributed at neo-Nazi concerts. After the first wash, the t-shirt revealed a hidden message: how to get out of the scene and the Facebook link to the NGO.
Why it matters
This is a case of focused guerilla marketing at its best. The idea even got acclaimed by some neo-Nazis for the smart move. If NGO’s get their message through in such creative ways – what can brands learn from them to get their message across to a specific target audience?
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