Social Cause (141)
Stepping away from social networks
Alicia Keys, Lady Gaga and Justin Timberlake are signing off from all social media platforms, and they won't be back until AIDS charity Keep a Child Alive has raised $1 million.
Why it matters
This campaign demonstrates the value of influence on social networks. What innovative steps will we see brands take online in their attempt to become as meaningful in people’s digital lives?
The One Euro Movement asks people to donate just one Euro each to go towards a variety of causes within the economy, health, the environment, culture and education. Every month, the money raised (as much as the number of members) will be given to a cause chosen by the donors who can vote online for their favourite recipient.
British retailer John Lewis has created a modern-day version of the Second World War guide, ‘Make Do and Mend’. It contains tips on how to live thriftily through times of recession. The guide provides advice on how consumers can get the best use out of everyday household items and appliances – for example, how to prolong the life of your iPod.