Social Cause (141)
Stepping away from social networks
Alicia Keys, Lady Gaga and Justin Timberlake are signing off from all social media platforms, and they won't be back until AIDS charity Keep a Child Alive has raised $1 million.
Why it matters
This campaign demonstrates the value of influence on social networks. What innovative steps will we see brands take online in their attempt to become as meaningful in people’s digital lives?
Ben & Jerry’s has set up Give It Forward, a site where people bid for products or services with other products or services. People trade a huge range of things form 1 hour cuddles with their pets to free admission at gigs.
To campaign for the right of everyone to have water around the globe, France Liberté has entered into partnership with the famous designer Philippe Stark. He has designed trendy bottles to be refilled with tap water called “Feuille d’eau”, and sold at the price of 5 euros. While the money earned is used to finance the charity actions, each bottle is to become a sign of federation and each bottle holder a militant for the cause.