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Social Cause (141)

Stepping away from social networks

Stepping away from social networks

Alicia Keys, Lady Gaga and Justin Timberlake are signing off from all social media platforms, and they won't be back until AIDS charity Keep a Child Alive has raised $1 million.

Why it matters

This campaign demonstrates the value of influence on social networks. What innovative steps will we see brands take online in their attempt to become as meaningful in people’s digital lives?

Connectivity
Conscious
Social Cause
United States
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