DraftFcb

Social Cause (141)

Stepping away from social networks

Stepping away from social networks

Alicia Keys, Lady Gaga and Justin Timberlake are signing off from all social media platforms, and they won't be back until AIDS charity Keep a Child Alive has raised $1 million.

Why it matters

This campaign demonstrates the value of influence on social networks. What innovative steps will we see brands take online in their attempt to become as meaningful in people’s digital lives?

Connectivity
Conscious
Social Cause
United States
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Milk couture

With her own clothing label MCC, Anke Domaske created a new line which is completely made out of milk fibres. Clothes made of this material are antibacterial and antiallergic. They not only look and feel good, they also care for your skin due to the amino acids they contain.

Conscious
Create
Germany
Social Cause
 
Playing is good for you

UNICEF has created, a game available on Facebook that allows users to build a virtual school that UNICEF will then make a reality in Zambia. The project is in collaboration with ING DIRECT, which will donate 20.000€. To participate Facebook users just have to access the application, log in and explore the virtual school and information about the project, make donations through credit cards, PayPal or by sending an SMS, and invite friends to join the construction.

Conscious
Spain
Social Cause