Social Cause (141)
Stepping away from social networks
Alicia Keys, Lady Gaga and Justin Timberlake are signing off from all social media platforms, and they won't be back until AIDS charity Keep a Child Alive has raised $1 million.
Why it matters
This campaign demonstrates the value of influence on social networks. What innovative steps will we see brands take online in their attempt to become as meaningful in people’s digital lives?
‘Ensemble Contre la Peine de Mort’, a French charity against the death penalty, has set up an interactive installation in the François Mitterrand library in Paris. Visitors are asked to stand between two screens; one has a soldier, the other a victim. By standing in between, the soldier is unable to shoot. Visitors can then scan a QR code and quickly sign an online petition against the death penalty.
The campaign “Tapa Solidària” aims to raise funds for the NGO “Casal dels Infants” which helps children, youth and families in Barcelona living in poverty and exclusion. Sponsored by Albert and Ferran Adria, a total of 58 restaurants (tapasolidaria.org) are supporting the campaign. In each restaurant, one tapa will be chosen as the Solidarity Tapa. For each one sold, 50 cents will be donated to the campaign.