Social Cause (141)
Stepping away from social networks
Alicia Keys, Lady Gaga and Justin Timberlake are signing off from all social media platforms, and they won't be back until AIDS charity Keep a Child Alive has raised $1 million.
Why it matters
This campaign demonstrates the value of influence on social networks. What innovative steps will we see brands take online in their attempt to become as meaningful in people’s digital lives?
"Antivihrus" is a campaign created by Tiempo BBDO Spain to help in the fight against HIV. In collaboration with Norton, the computer software brand, Unicef released a website where for €1.20 you can download an antivirus software that protects your computer and the money raised goes to fighting HIV. The website also provides a map to follow the number of downloads around the world and how your engagement is helping.
The non-profit organisation African Angel recently displayed a billboard in Dusseldorf of an African boy in a village. By scratching the board with a coin, a new picture was revealed showing how donations could change his life.