DraftFcb

Social Cause (141)

Stepping away from social networks

Stepping away from social networks

Alicia Keys, Lady Gaga and Justin Timberlake are signing off from all social media platforms, and they won't be back until AIDS charity Keep a Child Alive has raised $1 million.

Why it matters

This campaign demonstrates the value of influence on social networks. What innovative steps will we see brands take online in their attempt to become as meaningful in people’s digital lives?

Connectivity
Conscious
Social Cause
United States
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Do nothing about hunger

Rhode Island has seen its population of people in need of food assistance increase by 54%. The “Nothing” campaign featured soup cans branded as Nothing, with a photo of an empty bowl, that could be purchased at grocery stores for $2.99.  The cans also served as a “piggy bank” for the buyer to collect additional donations.

Conscious
Social Cause
United States
 
Win your child's education

Nenuco (children's 'cologne') has developed a promotion with a very interesting prize: a lifetime's education. You just have to buy any Nenuco product and you'll be in with a chance to win your child's education for free (€400 per month for 14 years).

Authenticity
Spain
Social Cause