Social Cause (141)
Stepping away from social networks
Alicia Keys, Lady Gaga and Justin Timberlake are signing off from all social media platforms, and they won't be back until AIDS charity Keep a Child Alive has raised $1 million.
Why it matters
This campaign demonstrates the value of influence on social networks. What innovative steps will we see brands take online in their attempt to become as meaningful in people’s digital lives?
“Find Your FaceMate” is a new online dating site that employs high-level facial recognition software and a proprietary algorithm to identify our best likely partner. It’s based on the assumption that we relate to someone whose facial features are similar to our own.
The daily newspaper, 7Days, announced that they were going to include bags in their issues for one day, in order for consumers to begin collecting paper for recycling. Every month consumers are to hand over their bags to the Emirates Environmental Group [EEG] and a tree will be planted upon the delivery of bags containing 60 kg or more of paper. Lastly, a code will be handed to consumers and upon entering it on the website, www.mytreeindubai.com, consumers can regularly check on their tree’s growth progress.