Social Cause (141)
Stepping away from social networks
Alicia Keys, Lady Gaga and Justin Timberlake are signing off from all social media platforms, and they won't be back until AIDS charity Keep a Child Alive has raised $1 million.
Why it matters
This campaign demonstrates the value of influence on social networks. What innovative steps will we see brands take online in their attempt to become as meaningful in people’s digital lives?
A reality show with a difference – Mujaddidun or “The Revivers”, challenges teams of men and women to compete against each other, in order to promote ‘development through faith’ for different social causes such as helping orphans, the poor and reintegrating prisoners into society. In true reality show fashion, the poorest performing member of the group is eliminated at the end of each task. On the other hand, the winner will be awarded €200,000, 80% of which will be donated to a charity of their choice.
Crowdvoice is a user-powered online platform that aggregates voices of protest from around the world. Anyone can post content by pasting an URL and the platform compiles each cause into a “Voice”.