Social Cause (141)
Stepping away from social networks
Alicia Keys, Lady Gaga and Justin Timberlake are signing off from all social media platforms, and they won't be back until AIDS charity Keep a Child Alive has raised $1 million.
Why it matters
This campaign demonstrates the value of influence on social networks. What innovative steps will we see brands take online in their attempt to become as meaningful in people’s digital lives?
A Spanish NGO launched a campaign to raise awareness about the lack of public education for more than 60 million children around the world. The idea was to add an empty red chair in classrooms to symbolise how children are missing out on basic education.
The arrival of red chairs in the classroom has made some children question why they are there. This became the perfect opportunity for teachers to address the issue with materials created by the NGO such as games and stories.
The Austrian student Philippe Andrianakis decided to set an example against HIV by walking 757km on foot through Austria. The international phone company T-Mobile supports him by selling red ribbons and asking the population to donate. 100% of the gains will be going to the relief organisation AIDS LIFE.