Spray on antenna? Roger that.
The startup Chamtech introduced a spray-on antenna that conveniently helps boost the reception signal. The company states that it can turn almost anything into a makeshift antenna – a wall, clothing or even a tree.
Why it matters
The spray is energy efficient and handy. While natural antennas need an external power source, the spray makes one obsolete. In a world where we are more and more connected to digital devices and what they can offer, can this invention remove reception ‘black spots’? Does this mean we can connect no matter where we are?
It's been a year since the products of Telefónica and Movistar were grouped under the same brand, Movistar. To celebrate this anniversary, Movistar created a special video. Using technology inspired by the "casual gaming” community, the brand asks users to interact with the video by blowing a candle on a video. The viewer will literally blow through their microphone, headphones or webcam to extinguish the candle posted on YouTube. The user then receives an invitation to share the video with their contacts through Facebook, Myspace or Twitter.
Swifts are birds facing extinction because they don't have enough places to nest. So to find the largest concentration of Swifts and install new nests there, we decided to use the highly identifiable sound Swifts make to get everyday people to locate the places where there are Swifts in large numbers.
We ran spots that asked listeners to do something simple: Hear the sound. Identify the sound. Tag the sound by texting your location. SMS reports sent in, were fed into a map, making the solution visible and actionable. All that was left to do was install additional nests where needed.