Business Services (96)
The music streaming service Deezer has just launched a B2B offer called Soundeezer. Its goal is to give stores the opportunity to liven up their POS through music adapted to the taste of their customers.
Why it matters
Soundeezer increases awareness of the importance of sound marketing. By adapting music according to a particular audience it can enhance their brand experience and likelihood to buy. How can brands like Amazon use sound marketing to enhance individuals’ online shopping experiences, tailoring music according to previous purchases?
www.antwoordvoorbedrijven.nl (answers for businesses) is designed to make regulatory information more accessible to entrepreneurs. Initiated by the Dutch government, the site combines information on issues such as permits, laws, regulations, taxes and subsidies and provides support through telephone or email.
In order to promote its B2B services, the French operator SFR has launched a WebTV competition. During 8 weeks, 8 companies will broadcast videos of how they use SFR products. A winning company will be chosen according to the most innovative and effective use of SFR products.