Business Services (96)
The music streaming service Deezer has just launched a B2B offer called Soundeezer. Its goal is to give stores the opportunity to liven up their POS through music adapted to the taste of their customers.
Why it matters
Soundeezer increases awareness of the importance of sound marketing. By adapting music according to a particular audience it can enhance their brand experience and likelihood to buy. How can brands like Amazon use sound marketing to enhance individuals’ online shopping experiences, tailoring music according to previous purchases?
Farmbook is a new online marketplace for agricultural goods. Farmers or sellers have the possibility to offer their goods in different online categories to companies seeking new trade cooperation or directly to end consumers. With the help of Google Maps, users are able to find the nearest supplier of their desired products.
‘Arduino’ is an electronics prototyping company that specialises in flexible and easy-to-use hardware and software. Its innovations are open source, which means they can be used and developed by other people without paying any royalties to their original inventors. The service is intended for artists, designers, hobbyists and anyone interested in creating electronic projects of their own.