DraftFcb

Business Services (96)

Sound advice

Sound advice

The music streaming service Deezer has just launched a B2B offer called Soundeezer.  Its goal is to give stores the opportunity to liven up their POS through music adapted to the taste of their customers.

Why it matters

Soundeezer increases awareness of the importance of sound marketing. By adapting music according to a particular audience it can enhance their brand experience and likelihood to buy. How can brands like Amazon use sound marketing to enhance individuals’ online shopping experiences, tailoring music according to previous purchases?

France
Business Services
Experience
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Ca-realism

www.careerealism.com is a career advice blog, and one of the top career advice tools on Twitter.  Their tagline reads: “Because EVERY Job is Temporary.”  In fact, the number of people in the U.S. who claimed to have job security fell 17.5 percentage points in 2009. This sums up a major shift in the way we view employment, and how we prepare for it.  A transitory job market means people are on the job hunt more often, and for longer.  It’s also affected higher education, with more and more students opting for an interdisciplinary track over a narrowly focused pre-professional program.
 

Business Services
Fear
United States
 
The ideas recycling centre

A Munich startup called Unseenideas.com is the first marketplace for ideas, campaigns and concepts. The site hopes to attract creative agencies to publish unused ideas and provide a platform to market them to others.
 

Business Services
Connectivity
Germany