Business Services (96)
The music streaming service Deezer has just launched a B2B offer called Soundeezer. Its goal is to give stores the opportunity to liven up their POS through music adapted to the taste of their customers.
Why it matters
Soundeezer increases awareness of the importance of sound marketing. By adapting music according to a particular audience it can enhance their brand experience and likelihood to buy. How can brands like Amazon use sound marketing to enhance individuals’ online shopping experiences, tailoring music according to previous purchases?
DECO’ is an initiative that facilitates the creation of mutually profitable contracts between up-and-coming designers and established companies. The project takes the form of a competition where the winning designer’s concepts are taken forward by the company in question, along with a contract for ongoing support and help with business planning.
“CrowdSend” is a new social network that tries to identify objects on online images. Users are encouraged to tag photos with any information they have about the products depicted and gain rewards and bonuses for correctly recognising items on the photos.