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Sound advice

Sound advice

The music streaming service Deezer has just launched a B2B offer called Soundeezer.  Its goal is to give stores the opportunity to liven up their POS through music adapted to the taste of their customers.

Why it matters

Soundeezer increases awareness of the importance of sound marketing. By adapting music according to a particular audience it can enhance their brand experience and likelihood to buy. How can brands like Amazon use sound marketing to enhance individuals’ online shopping experiences, tailoring music according to previous purchases?

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