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The music streaming service Deezer has just launched a B2B offer called Soundeezer. Its goal is to give stores the opportunity to liven up their POS through music adapted to the taste of their customers.
Why it matters
Soundeezer increases awareness of the importance of sound marketing. By adapting music according to a particular audience it can enhance their brand experience and likelihood to buy. How can brands like Amazon use sound marketing to enhance individuals’ online shopping experiences, tailoring music according to previous purchases?
PostLance is a unique online marketplace for guerilla marketing services. The tool acts as a platform to match clients and their campaign briefs with guerrilla marketing specialists. The client posts a brief on the site and artists respond with their proposals and recommendations. The client selects their favourite proposal and PostLance facilitates the rest. Registration is free but both parties are charged 3% of the final invoice.
Hi-tech, augmented reality video goggles aren’t the next James Bond gadget but something you’ll already find being tested at Mercedes factories in Germany. They allow you to view a screen with information to aid your work, such as the location of materials needed for the car manufacture.