Business Services (96)
The music streaming service Deezer has just launched a B2B offer called Soundeezer. Its goal is to give stores the opportunity to liven up their POS through music adapted to the taste of their customers.
Why it matters
Soundeezer increases awareness of the importance of sound marketing. By adapting music according to a particular audience it can enhance their brand experience and likelihood to buy. How can brands like Amazon use sound marketing to enhance individuals’ online shopping experiences, tailoring music according to previous purchases?
Two Spanish travel agents have recently joined forces in a bid to boost their offering in an increasingly recession-hit travel market. Carrefour Travels, a ‘traditional’ travel agency aims to take advantage of the online coverage that Logitravel offers, while Logitravel aim to cross-sell its “Cruises and Coasts” products to selected Carrefour Travels clients.
A Munich startup called Unseenideas.com is the first marketplace for ideas, campaigns and concepts. The site hopes to attract creative agencies to publish unused ideas and provide a platform to market them to others.