Business Services (96)
The music streaming service Deezer has just launched a B2B offer called Soundeezer. Its goal is to give stores the opportunity to liven up their POS through music adapted to the taste of their customers.
Why it matters
Soundeezer increases awareness of the importance of sound marketing. By adapting music according to a particular audience it can enhance their brand experience and likelihood to buy. How can brands like Amazon use sound marketing to enhance individuals’ online shopping experiences, tailoring music according to previous purchases?
A call centre in Kyoto, Japan, set up crash-test dummies in front of their staff to foster a higher level in customer service. The dummies represent real people and remind staff that they are not dealing with faceless cases but real people with specific needs.
“The hub” in Milan is a “home” where the hubbers work together in the same space: a club of entrepreneurs with the same objective - to realise ecological and ethical projects.