Business Services (96)
The music streaming service Deezer has just launched a B2B offer called Soundeezer. Its goal is to give stores the opportunity to liven up their POS through music adapted to the taste of their customers.
Why it matters
Soundeezer increases awareness of the importance of sound marketing. By adapting music according to a particular audience it can enhance their brand experience and likelihood to buy. How can brands like Amazon use sound marketing to enhance individuals’ online shopping experiences, tailoring music according to previous purchases?
A famous Russian business advertising portal has opened Business Live Journal a series of B2B blogs. Official speakers will answer specific questions and announce new information about their company.
The main Russian telecommunications company has developed a mobile application that allows access to public services. This has made it far easier for people to obtain information and manage accounts online, without having to visit state institutions and avoiding long queues.