Business Services (96)
The music streaming service Deezer has just launched a B2B offer called Soundeezer. Its goal is to give stores the opportunity to liven up their POS through music adapted to the taste of their customers.
Why it matters
Soundeezer increases awareness of the importance of sound marketing. By adapting music according to a particular audience it can enhance their brand experience and likelihood to buy. How can brands like Amazon use sound marketing to enhance individuals’ online shopping experiences, tailoring music according to previous purchases?
A Munich startup called Unseenideas.com is the first marketplace for ideas, campaigns and concepts. The site hopes to attract creative agencies to publish unused ideas and provide a platform to market them to others.
Zaask is a website aimed at linking professional and amateur freelancers (taskers) to businesses and contractors (askers). The website has a rating system that promotes meritocracy: if you do the job correctly, you will have a better chance of getting the next one.