Business Services (96)
The music streaming service Deezer has just launched a B2B offer called Soundeezer. Its goal is to give stores the opportunity to liven up their POS through music adapted to the taste of their customers.
Why it matters
Soundeezer increases awareness of the importance of sound marketing. By adapting music according to a particular audience it can enhance their brand experience and likelihood to buy. How can brands like Amazon use sound marketing to enhance individuals’ online shopping experiences, tailoring music according to previous purchases?
The German company Henkel produces tubular steel furniture. Their business model is to provide high quality products that may be considered pricey but that are long-lasting, rejecting the idea that profits are only gained by high sales volumes.
Have you ever said to yourself “I would pay someone to do this for me”? People lead busy lives and everyday tasks can become quite overwhelming at times.
The Spanish social network Etece tries to solve this problem by putting qualified people in touch with people who are searching for a helping hand. Users choose the fee they are willing to pay for any given service and if the task isn’t done properly, users can even refuse to pay. From moving, deliveries, home repairs to pet care, nearly every service can have a price tag attached to it.