Business Services (96)
The music streaming service Deezer has just launched a B2B offer called Soundeezer. Its goal is to give stores the opportunity to liven up their POS through music adapted to the taste of their customers.
Why it matters
Soundeezer increases awareness of the importance of sound marketing. By adapting music according to a particular audience it can enhance their brand experience and likelihood to buy. How can brands like Amazon use sound marketing to enhance individuals’ online shopping experiences, tailoring music according to previous purchases?
Every year we each receive 30kg of advertising through our letterboxes, creating 60kg of harmful CO2 gases. The project BuzonVerde.com was initiated to balance these emissions. Registered users of the site benefit from targeted promotions relevant to them and receive instant electronic versions. This saves paper, printing, and transportation as well as ensuring accurately targeted brand promotions.
Moofe is a new service that combines ‘Moofecube’ technology with location photography to produce a means to shoot on location without actually being there. The cube acts as a visual reference marker to guide the scale and orientation of whatever image you need to insert and the location is shot in the right context and lighting.