Business Services (96)
The music streaming service Deezer has just launched a B2B offer called Soundeezer. Its goal is to give stores the opportunity to liven up their POS through music adapted to the taste of their customers.
Why it matters
Soundeezer increases awareness of the importance of sound marketing. By adapting music according to a particular audience it can enhance their brand experience and likelihood to buy. How can brands like Amazon use sound marketing to enhance individuals’ online shopping experiences, tailoring music according to previous purchases?
Flimmer.de is a German website that allows users to watch movie trailers online and receive real money for answering an attached film-related question. With the right answer the users earn small amounts of money and are able to swap them for cinema coupons or DVDs.
TMN, one of Portugal’s major telecommunications companies, has launched an online platform for potential entrepreneurs and business partners to connect with each other. Named “Projetor”, people can submit ideas and projects which can then be financially supported or provide assistance in solving issues allowing businesses take the next step.