Business Services (96)
The music streaming service Deezer has just launched a B2B offer called Soundeezer. Its goal is to give stores the opportunity to liven up their POS through music adapted to the taste of their customers.
Why it matters
Soundeezer increases awareness of the importance of sound marketing. By adapting music according to a particular audience it can enhance their brand experience and likelihood to buy. How can brands like Amazon use sound marketing to enhance individuals’ online shopping experiences, tailoring music according to previous purchases?
Orange has launched a whole trans-media campaign. It tells the story of a couple investigating a paranormal phenomenon. The audience can follow it through a dedicated series on Orange TV, but also interact with the couple on Facebook, get more information on a videoblog, and the latest news on Twitter. The audience can also take picture of paranormal phenomenon with their mobiles and locate them on an online map. The purpose of this transmedia experience is to showcase the combined effect of the Orange B2B product range.
“Just a minute” produces editorial video clips of one minute, which deliver a clear and strong message to a defined target group. A new way of direct marketing, where production is free.