Stores & Spaces (159)
Why it matters
We all know that traditional mail (and national Mail companies) are facing an unprecedented crisis. In an online society, where almost everything is accessible virtually and in real-time, mail is slowly becoming redundant, if not useless. Portuguese CTT found a way to reach its urban consumers by offering them the same services, but with a modern and hi-tech approach. Will this experience be enough to avoid the extinction of traditional mail?
Ebarrito is a 100% organic shop that believes “green is the new black”. The stores, including display units and lighting, are all completely made of cardboard. Plus, everything is made locally in Italy, avoiding the impact of transporting and moving raw materials.
STORY started as a startup fashion retail store and has now become a permanent pop-up shop: same location, but new retail layout every 4-6 weeks. Each month is a new “chapter”, such as COLOR, with an art-gallery installation feel, the point of view of a fashion magazine, and sells items like a small boutique.