Stores & Spaces (159)
Why it matters
We all know that traditional mail (and national Mail companies) are facing an unprecedented crisis. In an online society, where almost everything is accessible virtually and in real-time, mail is slowly becoming redundant, if not useless. Portuguese CTT found a way to reach its urban consumers by offering them the same services, but with a modern and hi-tech approach. Will this experience be enough to avoid the extinction of traditional mail?
The shopping mall Quais d’Ivry, located in the Parisian region, published a comic book available on the mall’s Facebook page and distributed in paper format during special events. The story takes place in the mall where a superhero named Wadé fights criminals.
Domodedovo Moscow airport launched a project with Aroma Media to enhance the level of consumer comfort in the airport. The air inside the consumer zones will be fragranced with special aromas to make them feel comfortable and relaxed.