Stores & Spaces (159)
Why it matters
We all know that traditional mail (and national Mail companies) are facing an unprecedented crisis. In an online society, where almost everything is accessible virtually and in real-time, mail is slowly becoming redundant, if not useless. Portuguese CTT found a way to reach its urban consumers by offering them the same services, but with a modern and hi-tech approach. Will this experience be enough to avoid the extinction of traditional mail?
Using augmented reality and the Microsoft Kinect, Topshop has been able to create a virtual dressing room that doesn’t require any changing at all.
Coca-Cola has taken the notion of “in-store experience” to a new level with a pop-up bar and restaurant on the Champs Élysées in Paris by the name of ‘la Bulle’ French for ‘the bubble’. The pop-up exhibit was created to imagine the way people will buy and consume beverages in the year 2020 by using the best digital and interactive technologies. This pop-up space engages customers in a “disruptive, magical, and relevant” fashion. It allows customers to interact with the space, communicate with the brand, and enjoy an interactive and exclusive experience.