Stores & Spaces (159)
Why it matters
We all know that traditional mail (and national Mail companies) are facing an unprecedented crisis. In an online society, where almost everything is accessible virtually and in real-time, mail is slowly becoming redundant, if not useless. Portuguese CTT found a way to reach its urban consumers by offering them the same services, but with a modern and hi-tech approach. Will this experience be enough to avoid the extinction of traditional mail?
The underwear and accessory brand Penti has integrated its first interactive display in one of their stores in Istanbul. When passing in front of the shop, people were encouraged to wave at the display screen to launch a virtual catwalk.
Just nine traditional fashion shows took place during this season’s Stockholm Fashion Week, a fifth of the number that took place during the previous year. Instead, brands seem to be trying to find more innovative and cost-effective ways of promoting themselves – such as sending models out onto the streets or into cafés and exhibitions.