Travel & Tourism (148)
Social seat number neighbours
The Dutch airline KLM is developing a new service, which enables passengers to choose their seat neighbour on their next flight via Facebook and LinkedIn. This way travelling long distances could become more enjoyable for passengers.
Why it matters
Enabling passengers to connect with likeminded people via social media may add a new value to flying. This concept holds many chances for collaboration with brands that offer other services, for example business networking or match making services. If this proves to be a success, will we also see car rentals or train operating companies providing a similar service?
People want to get more from the time they take off, but that doesn’t just mean more bang for the buck. Consumers are looking for a richer experience away from home. Volunteerism is being combined with vacations to create an experience with lasting value. Disney is launching a new service initiative in January 2010 called “Give A Day Get A Disney Day” that rewards people for lending a helping hand. When you sign up on their site to give a day of service to a participating organisation, you get a free one-day admission to Disney theme parks.
The One by Five hotel in Paris is unique in its design. The whole hotel is meant to make guests feel like in a dream world. Every wall and floor is covered with photo-canvas full of stars and clouds, while beds, mirrors and lights give the impressions that they are floating. The overall design gives guests the feeling of an endless and surreal space.