DraftFcb

Travel & Tourism (148)

Social seat number neighbours

Social seat number neighbours

The Dutch airline KLM is developing a new service, which enables passengers to choose their seat neighbour on their next flight via Facebook and LinkedIn. This way travelling long distances could become more enjoyable for passengers.

Why it matters

Enabling passengers to connect with likeminded people via social media may add a new value to flying. This concept holds many chances for collaboration with brands that offer other services, for example business networking or match making services. If this proves to be a success, will we also see car rentals or train operating companies providing a similar service?

Connectivity
Create
Experience
Germany
Travel & Tourism
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Changing rooms

"Harry’s Home" is an Austria hotel-chain that follows an innovative concept: guests can choose between the services offered and then only have to pay for what they really consume. A modular system gives choice between diverse room types, cleaning intervals (daily/weekly), food, and room with kitchen for temporary living. The options even go so far as an aquarium, a mini cooper and "blind dates".

Austria
Enhancement
Travel & Tourism
 
Slugging your way to work

Washington DC transportation officials are looking at the current DIY carpooling set-up (called slugging) for tips on how to encourage commuters to carpool to work. They believe that highway gridlock could be eliminated if traffic dropped by 10%.

Create
United States
Travel & Tourism