Social media music
“Social Music Experience” is the first CD created by social network users. Tuenti, the biggest teen Spanish social network, is selling a CD completely created by its users.
More than 300,000 users chose the title, cover and track list after voting and uploading their preferences to the site. The final cover received over 18,000 votes, and more than 315,000 votes decided the cd playlist. More than 12,000 photos were uploaded as suggestions for the CD’s cover. Sony Music collaborated on the production. The album is available on iTunes, music stores and Spotify.
Why it matters
Collaborative music compilation is just part of the web 2.0 era. Users know they can create whatever they want in any format they desire. So is this the first move towards a completely personalized world where brands have less of a say in product creation?
Ever wonder if your perfect mate is right under your nose? Maybe in the grocery checkout line next to you? Urban Signals is an Apple iPhone application that connects you with local love. The location-based mobile app alerts you, in real-time, when hopeful singles are within close proximity. Users can send a “signal” – similar to a Facebook "poke" – to anyone the app’s “radar” detects nearby. If the user signals back, you could be on your first date before you know it. But like Facebook, both people have to have the app on their smartphone to communicate. So if you want to increase your chances, spread the word about the app!
If a Vodafone customer rings the call center, the new Voice Signature software will recognise the consumer by the tone of their voice. This allows for quicker and personalised customer service as well as making all transactions more secure.