Social media music
“Social Music Experience” is the first CD created by social network users. Tuenti, the biggest teen Spanish social network, is selling a CD completely created by its users.
More than 300,000 users chose the title, cover and track list after voting and uploading their preferences to the site. The final cover received over 18,000 votes, and more than 315,000 votes decided the cd playlist. More than 12,000 photos were uploaded as suggestions for the CD’s cover. Sony Music collaborated on the production. The album is available on iTunes, music stores and Spotify.
Why it matters
Collaborative music compilation is just part of the web 2.0 era. Users know they can create whatever they want in any format they desire. So is this the first move towards a completely personalized world where brands have less of a say in product creation?
OwnFone is a basic mobile phone with only a handful of keys that are custom-printed for each customer. When you purchase one, you choose two, four, eight, or twelve phone numbers you would want to be able to call, label them however you like, and choose a colour scheme for the faceplate.
The phone is marketed at kids and elderly people, and can be relatively useful as a back-up phone. It could also become the phone of choice if you’re going somewhere where losing it or having it stolen is a strong possibility.
The phone has a number of limitations: you can’t change the pre-selected numbers without changing the faceplate and you can only receive calls from numbers you’ve set up to call out to.
Turkcell is the first turkish band to use advergaming within a cinema environment. Audiences move their bodies to control the game, acting like a human joy stick.