Social media music
“Social Music Experience” is the first CD created by social network users. Tuenti, the biggest teen Spanish social network, is selling a CD completely created by its users.
More than 300,000 users chose the title, cover and track list after voting and uploading their preferences to the site. The final cover received over 18,000 votes, and more than 315,000 votes decided the cd playlist. More than 12,000 photos were uploaded as suggestions for the CD’s cover. Sony Music collaborated on the production. The album is available on iTunes, music stores and Spotify.
Why it matters
Collaborative music compilation is just part of the web 2.0 era. Users know they can create whatever they want in any format they desire. So is this the first move towards a completely personalized world where brands have less of a say in product creation?
Wuzzon is an online community where young people can customize, buy and sell self-made ringtones and wallpapers. Each member can set up a personal web shop in order to earn money for their creativity.
If you think you’re the trendiest and mot fashionable of the new coolest neighborhood of Madrid you just have to go to the Telefonica shop and prove it before the cameras. The Telefonica Flagship Store in cooperation with Triball (an association of more than 110 different shops of a Madrid neighborhood) and Le Cool, has organised “The Fashion Coolhunter”. Several photographers will be “hunting” the trendiest styling of Madrid. The prize: 300€ to spend in the Triball shops.