Social media integrated into talent show
Vodafone sponsors Holland’s answer to X Factor, The Voice of Holland, which is proving a great success on TV and online. During the live shows participants are active on social networks such as Twitter, generating 57,000 tweets per hour.
Why it matters
Media consumption has changed forever. TV is no longer a stand alone channel but is being viewed in conjunction with social networks such as Twitter. Brands like Vodafone need to adapt their marketing to maintain relevance with consumers. Will we see telecoms brands lead the way in this new era of sociable, digital communication?
Sonim have invented the first-ever nearly indestructible mobile phone, which is now on sale in Britain. The Enduro is the only phone that’s been engineered for people who work outdoors, having been tested and proven capable of withstanding extreme environmental and industrial conditions. Resistant to water, humidity and dirt, it’s even been approved for military use.
PMc is the world's first paid for, iPhone-only magazine. The magazine is published bi-monthly by New York-based iPhone media company Hot Phone Hit Factory. Readers can download the magazine from the iPhone App store for USD 0.99