DraftFcb

Telecommunications (128)

Social media integrated into talent show

Social media integrated into talent show

Vodafone sponsors Holland’s answer to X Factor, The Voice of Holland, which is proving a great success on TV and online. During the live shows participants are active on social networks such as Twitter, generating 57,000 tweets per hour.

Why it matters

Media consumption has changed forever. TV is no longer a stand alone channel but is being viewed in conjunction with social networks such as Twitter. Brands like Vodafone need to adapt their marketing to maintain relevance with consumers. Will we see telecoms brands lead the way in this new era of sociable, digital communication?

Connectivity
Netherlands
Telecommunications
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Wearable cats ears that read your mind

Japanese brand “Neurowear” now offers “Necomimi” – cat-shaped ears made out of plastic and fake-fur. The ears move according to the the wearer’s brainwaves and thereby can translate moods into movement.

Enhancement
Experience
Germany
Telecommunications
 
Braille touchpad

 BrailleTouch is an smartphone application developed by Georgia Tech’s researchers. It enables visually impaired people to write text messages simply by using six keys on the screen representing the Braille alphabet.

France
Conscious
Significance
Telecommunications