DraftFcb

Telecommunications (128)

Social media integrated into talent show

Social media integrated into talent show

Vodafone sponsors Holland’s answer to X Factor, The Voice of Holland, which is proving a great success on TV and online. During the live shows participants are active on social networks such as Twitter, generating 57,000 tweets per hour.

Why it matters

Media consumption has changed forever. TV is no longer a stand alone channel but is being viewed in conjunction with social networks such as Twitter. Brands like Vodafone need to adapt their marketing to maintain relevance with consumers. Will we see telecoms brands lead the way in this new era of sociable, digital communication?

Connectivity
Netherlands
Telecommunications
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Fashion translator

“Fashion Translator” is the first iPhone app translator focusing on fashion terms: more than 2000 words in 8 different languages.

Connectivity
Significance
Italy
Telecommunications
 
'Your Ad's on the phone for you'.

The telecommunication provider tele.ring has introduced a new rate: “The sponsored Basta rate”. Customers under 27 get 1000 free minutes and text messages for €13 if they agree to receive several text messages a day with advertising content.

Austria
Enhancement
Telecommunications