Social media integrated into talent show
Vodafone sponsors Holland’s answer to X Factor, The Voice of Holland, which is proving a great success on TV and online. During the live shows participants are active on social networks such as Twitter, generating 57,000 tweets per hour.
Why it matters
Media consumption has changed forever. TV is no longer a stand alone channel but is being viewed in conjunction with social networks such as Twitter. Brands like Vodafone need to adapt their marketing to maintain relevance with consumers. Will we see telecoms brands lead the way in this new era of sociable, digital communication?
Nowadays there’s a new way that consumers in Turkey can pay for internet access. Rather than sign up to an annual contract with a monthly fee, they can pay by the hour.
MyOrder is a new mobile phone application which allows restaurant guests to browse the menu, order and pay for their meal using only their mobile phone. Consumers who download the MyOrder application can use the technology to order at selected restaurants that are embracing this application in the Netherlands.