Social media integrated into talent show
Vodafone sponsors Holland’s answer to X Factor, The Voice of Holland, which is proving a great success on TV and online. During the live shows participants are active on social networks such as Twitter, generating 57,000 tweets per hour.
Why it matters
Media consumption has changed forever. TV is no longer a stand alone channel but is being viewed in conjunction with social networks such as Twitter. Brands like Vodafone need to adapt their marketing to maintain relevance with consumers. Will we see telecoms brands lead the way in this new era of sociable, digital communication?
The ‘Nearest Tube’ application for the iPhone uses GPS to locate your nearest station for travel. The software uses a database of train stations and overlays its details (such as distance and direction) onto a live video display from the device’s camera.
Pepsi Loot is a new location-based mobile app that claims to be the first to have a loyalty program associated with it. People who have the app (available for iPhone and iPod Touch) can check into to any of Pepsi’s 200,000 QSR locations that serve Pepsi, called “Pop Spots”. Users earn rewards when they check in, like a free song download after three stops. The app also presents a CRM opportunity for restaurants, who can target users based on their location, and send mobile offers like free Pepsi with food purchases.