Social media integrated into talent show
Vodafone sponsors Holland’s answer to X Factor, The Voice of Holland, which is proving a great success on TV and online. During the live shows participants are active on social networks such as Twitter, generating 57,000 tweets per hour.
Why it matters
Media consumption has changed forever. TV is no longer a stand alone channel but is being viewed in conjunction with social networks such as Twitter. Brands like Vodafone need to adapt their marketing to maintain relevance with consumers. Will we see telecoms brands lead the way in this new era of sociable, digital communication?
Online newspaper ELPAÍS.com has launched an iPhone application that allows readers to read articles, photos and videos from ELPAÍS in a format created especially for the device. ELPAÍS.com is the first online Spanish media to launch such an application.
At DeLaagsteRekening.nl (“the cheapest bill”) consumers can review and analyse their mobile phone spending. The site also gives consumers advice on modifying their contracts to save money.