Social media integrated into talent show
Vodafone sponsors Holland’s answer to X Factor, The Voice of Holland, which is proving a great success on TV and online. During the live shows participants are active on social networks such as Twitter, generating 57,000 tweets per hour.
Why it matters
Media consumption has changed forever. TV is no longer a stand alone channel but is being viewed in conjunction with social networks such as Twitter. Brands like Vodafone need to adapt their marketing to maintain relevance with consumers. Will we see telecoms brands lead the way in this new era of sociable, digital communication?
Before the broadcasting of the famous movie “Bienvenue chez les ch’tis” on a national channel, Google advertised its search engine in a contextualized way. While the movie is about the northern region of France, the Google ad takes place in the local scenery of the film.
Bouygues Telecom launched its Facebook page inviting their followers to create a book collecting the best moments/posts/statuses and photos on the network. People were invited to participate in the creation of their books and receive a printed copy of their statuses and photos. They could choose up to 10 friends to add into the book, as well as the desired timeframe: birthday, wedding, the very beginning of the profile, etc.