Social media integrated into talent show
Vodafone sponsors Holland’s answer to X Factor, The Voice of Holland, which is proving a great success on TV and online. During the live shows participants are active on social networks such as Twitter, generating 57,000 tweets per hour.
Why it matters
Media consumption has changed forever. TV is no longer a stand alone channel but is being viewed in conjunction with social networks such as Twitter. Brands like Vodafone need to adapt their marketing to maintain relevance with consumers. Will we see telecoms brands lead the way in this new era of sociable, digital communication?
ZOMM is a Bluetooth key ring that prevents you from forgetting your mobile phone. It starts to vibrate and light up when it gets too far from your mobile phone. Additionally it manages incoming calls and comes with a pre-installed “panic button” for emergencies.
Ferran Adrià and Telefónica have joined forces to tour around the world at events related to creativity, bringing their unique abilities together to generate ideas.
The tour partnership will promote the values shared by Ferran Adrià and Telefónica - passion, vision, commitment and talent that are based upon the common belief that it can be possible “to turn opportunities into reality”.