Social media integrated into talent show
Vodafone sponsors Holland’s answer to X Factor, The Voice of Holland, which is proving a great success on TV and online. During the live shows participants are active on social networks such as Twitter, generating 57,000 tweets per hour.
Why it matters
Media consumption has changed forever. TV is no longer a stand alone channel but is being viewed in conjunction with social networks such as Twitter. Brands like Vodafone need to adapt their marketing to maintain relevance with consumers. Will we see telecoms brands lead the way in this new era of sociable, digital communication?
Ever wonder if your perfect mate is right under your nose? Maybe in the grocery checkout line next to you? Urban Signals is an Apple iPhone application that connects you with local love. The location-based mobile app alerts you, in real-time, when hopeful singles are within close proximity. Users can send a “signal” – similar to a Facebook "poke" – to anyone the app’s “radar” detects nearby. If the user signals back, you could be on your first date before you know it. But like Facebook, both people have to have the app on their smartphone to communicate. So if you want to increase your chances, spread the word about the app!
Google Goggles solves Sudoku. The new Goggles 1.3 client for Android has improved its scanning capability and now scans barcodes almost instantly. All versions of Goggles can now recognize print ads in popular magazines and newspapers and then search for matches to provide more information. However the trick that is attracting attention is the ability to solve a Sudoku instantly. All you have to do when you get stuck is take a clear picture of the entire puzzle with Goggles and your phone will solve it.