Social media integrated into talent show
Vodafone sponsors Holland’s answer to X Factor, The Voice of Holland, which is proving a great success on TV and online. During the live shows participants are active on social networks such as Twitter, generating 57,000 tweets per hour.
Why it matters
Media consumption has changed forever. TV is no longer a stand alone channel but is being viewed in conjunction with social networks such as Twitter. Brands like Vodafone need to adapt their marketing to maintain relevance with consumers. Will we see telecoms brands lead the way in this new era of sociable, digital communication?
Beheard.ae is a new site hosted by AE mobile phone operator DU, where visitors can complete online surveys and voice their opinions about a range of current issues, ranging from the global crisis to job security.
Online newspaper ELPAÍS.com has launched an iPhone application that allows readers to read articles, photos and videos from ELPAÍS in a format created especially for the device. ELPAÍS.com is the first online Spanish media to launch such an application.