DraftFcb

Healthcare (90)

Smile guarantee

Smile guarantee

Crest is offering a toothpaste guarantee. A better dental check up after using their toothpaste or they will pay your dentist bill.

Why it matters

With performance being increasingly pushed to new limits in the category, guarantees offer confidence in a product to deliver. Rather than just self appraisal of a product (happy or your money back) professional guarantees offer a higher level of reassurance. Will we see dermatologists being offered up to confirm your anti-wrinkle cream is working?

Authenticity
Healthcare
United Kingdom
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Eye-nnovative healthcare

Sankara Eye Institutions are an inspiring healthcare model which combines technology with local training and innovative practices to perform over 500 free eye surgeries a day. 
 

Just 20% of the hospital’s patients are paying patients, but the hospital is still profitable through innovative procedures like conducting 10 simultaneous operations in a single operation theatre.
 

Conscious
Significance
Well Being
Healthcare
India
 
For sale: human skin tissue

The researchers of the Fraunhofer Institute for Interfacial Engineering & Biotechnology in Stuttgart can now engineer medical human tissue and organs for transplants on an industrial level. The lab plans to produce 5,000 coin sized discs of tissue per month at €50 each.

Enhancement
Germany
Instant Gratification
Healthcare