Crest is offering a toothpaste guarantee. A better dental check up after using their toothpaste or they will pay your dentist bill.
Why it matters
With performance being increasingly pushed to new limits in the category, guarantees offer confidence in a product to deliver. Rather than just self appraisal of a product (happy or your money back) professional guarantees offer a higher level of reassurance. Will we see dermatologists being offered up to confirm your anti-wrinkle cream is working?
One of Israel’s three leading Health Funds recently launched a new video consultation service that lets people insured by the health fund consult a doctor by video chat. The service allows the doctor to diagnose the patient from a distance and if need be send immediate help.
Garnier has launched a new range of instantly melting hair masks for different hair types. It’s an innovation in the Hair Care market, which nourishes like a deep conditioning mask, but has instantaneous effects without the need to leave in and develop.