Crest is offering a toothpaste guarantee. A better dental check up after using their toothpaste or they will pay your dentist bill.
Why it matters
With performance being increasingly pushed to new limits in the category, guarantees offer confidence in a product to deliver. Rather than just self appraisal of a product (happy or your money back) professional guarantees offer a higher level of reassurance. Will we see dermatologists being offered up to confirm your anti-wrinkle cream is working?
The level of lactate in the body is a useful indicator that can be used to measure fitness levels and help form exercise programmes for active consumers. To date it’s only been possible to measure lactate levels with a blood test, but the Fraunhofer Institute have recently revealed a revolutionary reading device which, when clipped to the ear, is able to read lactate levels.
Boombuz is a new international brand established in Austria which produces a new kind of flip-flop. Biodegradable and 100% organic, all plastics and fabrics used are free from any pollutants. This makes them even healthy for our bodies!