Crest is offering a toothpaste guarantee. A better dental check up after using their toothpaste or they will pay your dentist bill.
Why it matters
With performance being increasingly pushed to new limits in the category, guarantees offer confidence in a product to deliver. Rather than just self appraisal of a product (happy or your money back) professional guarantees offer a higher level of reassurance. Will we see dermatologists being offered up to confirm your anti-wrinkle cream is working?
The Red Cross in Singapore and more than 12,000 professionally trained people who can give first aid now use the iPhone app “Rapid Rescue”. In case of an emergency, users can activate the app and an alarm is sent to first aid givers within a range of 2km. Directions on a map are also provided.
The Yantra Mat works on the principle of acupressure. Acupressure is used to relieve a variety of symptoms and pain.