Crest is offering a toothpaste guarantee. A better dental check up after using their toothpaste or they will pay your dentist bill.
Why it matters
With performance being increasingly pushed to new limits in the category, guarantees offer confidence in a product to deliver. Rather than just self appraisal of a product (happy or your money back) professional guarantees offer a higher level of reassurance. Will we see dermatologists being offered up to confirm your anti-wrinkle cream is working?
“Concoon” from Austria, is a piece of furniture designed for in-home wellbeing. It includes a waterbed with soothing sounds and a calming light system.
Rent-a-Fun is a small bike rental company that has repositioned its offering from tourism to health. The idea came from a local baker who used Rent-a-Fun for half and hours exercise cycling in Lisbon. There is no gym membership or other hidden costs besides the €3.50 for a class of 45 to 60 minutes – that includes the bicycles, necessary equipment and a nutrition consultation.