Crest is offering a toothpaste guarantee. A better dental check up after using their toothpaste or they will pay your dentist bill.
Why it matters
With performance being increasingly pushed to new limits in the category, guarantees offer confidence in a product to deliver. Rather than just self appraisal of a product (happy or your money back) professional guarantees offer a higher level of reassurance. Will we see dermatologists being offered up to confirm your anti-wrinkle cream is working?
The unexpected Moscow smog became a real horror for citizens recently. Everyone began to buy face-masks, causing a shortage in stores. A weekly magazine was quick to respond by selling every issue with a free mask, greatly increasing sales.
Doctors and surgeons in the Netherlands are building online profiles and promoting themselves to potential patients through www.despecialistenwijzer.nl. Users can search for doctors, who pay €550 to be listed, by filters such as locality, waiting times or even just searching for someone they like.