Crest is offering a toothpaste guarantee. A better dental check up after using their toothpaste or they will pay your dentist bill.
Why it matters
With performance being increasingly pushed to new limits in the category, guarantees offer confidence in a product to deliver. Rather than just self appraisal of a product (happy or your money back) professional guarantees offer a higher level of reassurance. Will we see dermatologists being offered up to confirm your anti-wrinkle cream is working?
A new project at the Hospital Evangélico de Londrina in Brazil is helping surgeons control vital on-screen imagery with gestures to save important time in the operating room. Surgeons can keep their gloves on while using the Microsoft Kinect technology and swipe to the information they need without having to physically touch anything and risk infecting a patient.
The unexpected Moscow smog became a real horror for citizens recently. Everyone began to buy face-masks, causing a shortage in stores. A weekly magazine was quick to respond by selling every issue with a free mask, greatly increasing sales.