Crest is offering a toothpaste guarantee. A better dental check up after using their toothpaste or they will pay your dentist bill.
Why it matters
With performance being increasingly pushed to new limits in the category, guarantees offer confidence in a product to deliver. Rather than just self appraisal of a product (happy or your money back) professional guarantees offer a higher level of reassurance. Will we see dermatologists being offered up to confirm your anti-wrinkle cream is working?
The Original TummyTub is a new concept which claims to ease the transition from the comfort of the mother’s womb. Babies naturally adopt the foetal position and quickly calm and relax.
SilkPerfect have developed a 100% pure silk pillow case which claims to benefit the user’s skin and hair. The silk is made up from strings of amino acids, which have the same ph as human skin. Retaining the skin’s moisture and lessening friction, the silk pillow is said to minimise wrinkles and hair damage.