Crest is offering a toothpaste guarantee. A better dental check up after using their toothpaste or they will pay your dentist bill.
Why it matters
With performance being increasingly pushed to new limits in the category, guarantees offer confidence in a product to deliver. Rather than just self appraisal of a product (happy or your money back) professional guarantees offer a higher level of reassurance. Will we see dermatologists being offered up to confirm your anti-wrinkle cream is working?
People who suffer from sleep apnea – a sleep disorder characterised by abnormal pauses in breathing – now have a new device that could help them get a better night’s sleep. Japanese scientists have developed a teddy bear shaped pillow (called Jukusi-kun) that monitors a person’s frequency of breath and blood oxygen levels. The bear then wakes them up with a “paw move” to correct their sleeping position.
Yamamay Beauty & Fitness is a beauty care project that sees consumers interact with beauty professionals and each other. Users are encouraged to comment on every page of the site to spark discussion and content. Each week the person who’s posted the most comments, wins a prize and is published top of the leaders board on the site.