Healthcare (90)

Smile guarantee

Smile guarantee

Crest is offering a toothpaste guarantee. A better dental check up after using their toothpaste or they will pay your dentist bill.

Why it matters

With performance being increasingly pushed to new limits in the category, guarantees offer confidence in a product to deliver. Rather than just self appraisal of a product (happy or your money back) professional guarantees offer a higher level of reassurance. Will we see dermatologists being offered up to confirm your anti-wrinkle cream is working?

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Well Being
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The prototype also uses gamification to encourage proper use of the tool.