Smilepod is a walk-in hygienists, providing high-quality professional dental care without the hassle of having to make an appointment. Based in London’s Covent Garden, they offer competitively-priced treatments such as teeth whitening and 15-minute consultations.
Why it matters
Whilst walk-in clinics are commonplace, the concept applied to dental hygienists is a new one, reflecting of our fast-paced culture. Will this drop-in culture extend to other services in health and beauty as our demand for instant gratification amplifies?
Yamamay Beauty & Fitness is a beauty care project that sees consumers interact with beauty professionals and each other. Users are encouraged to comment on every page of the site to spark discussion and content. Each week the person who’s posted the most comments, wins a prize and is published top of the leaders board on the site.
Garnier has decided to take advantage of the Spanish victory in the football World Cup to promote its new deodorant Garnier Mineral. They have created an online Mexican wave in an attempt to break the world record. Spanish internet users have been asked to extend the wave over 48 hours (the same hours the deodorant gives you protection). They have to record themselves doing the wave and upload the video to www.haz-la-ola.es. By taking part they are in with the chance of winning a trip to Haiti.