Smilepod is a walk-in hygienists, providing high-quality professional dental care without the hassle of having to make an appointment. Based in London’s Covent Garden, they offer competitively-priced treatments such as teeth whitening and 15-minute consultations.
Why it matters
Whilst walk-in clinics are commonplace, the concept applied to dental hygienists is a new one, reflecting of our fast-paced culture. Will this drop-in culture extend to other services in health and beauty as our demand for instant gratification amplifies?
To promote its new condom range “Performax Intense Mutual Climax” helping couples to get in sync, the brand Durex launched a new advert showing vinyl records and turntables representing men and women. Each turntable plays a song and when the two songs are synchronized, the viewer discovers the famous Marvin Gaye’s classic hit “Let’s get it on”. The brand developed a Facebook app where a team of players has to slow down or speed up songs to be in sync.
Doctors and surgeons in the Netherlands are building online profiles and promoting themselves to potential patients through www.despecialistenwijzer.nl. Users can search for doctors, who pay €550 to be listed, by filters such as locality, waiting times or even just searching for someone they like.