Social Cause (141)
Smart art supports children
A Portuguese company, Logoplaste, and Smart combined their creativity to offer CADin – an innovative fundraising initiative to supports children with learning difficulties. The Smart Art campaign involved companies buying a Smart car and donating it to an art auction. Well known Portuguese artists were invited to customise the cars with their artwork. The cars toured shopping centres and other public places throughout Portugal, raising public awareness for the activities of CADin.
Why it matters
The idea of involving big companies rather than individuals in this kind of initiative turned out to be success. Six of the auctioned cars were bought by companies that wanted to participate. Will successful initiatives like this encourage big companies or well known individuals to get involved with local causes more often?
British retailer John Lewis has created a modern-day version of the Second World War guide, ‘Make Do and Mend’. It contains tips on how to live thriftily through times of recession. The guide provides advice on how consumers can get the best use out of everyday household items and appliances – for example, how to prolong the life of your iPod.
Chris Hughes, co-founder of Facebook, recently launched a new social networking site, Jumo. Jumo leverages the power of social media to boost volunteerism on a global scale. It connects individuals and organizations to humanitarian projects they care about to “change the world.”