Social Cause (141)
Smart art supports children
A Portuguese company, Logoplaste, and Smart combined their creativity to offer CADin – an innovative fundraising initiative to supports children with learning difficulties. The Smart Art campaign involved companies buying a Smart car and donating it to an art auction. Well known Portuguese artists were invited to customise the cars with their artwork. The cars toured shopping centres and other public places throughout Portugal, raising public awareness for the activities of CADin.
Why it matters
The idea of involving big companies rather than individuals in this kind of initiative turned out to be success. Six of the auctioned cars were bought by companies that wanted to participate. Will successful initiatives like this encourage big companies or well known individuals to get involved with local causes more often?
International pen manufacturer Montblanc’s ‘Signature for Good’ campaign for global literacy was brought to life with the recent unveiling of a portraiture collection featuring celebrities photographed as famous literary heroines. The autographed portraits will be auctioned and all the proceeds will go to UNICEF’s education and literacy programs. By choosing to support a cause that is so closely linked to its product, this initiative feels authentic and genuine.
Zwitsal, Holland’s leading skin care brand for children, is raising awareness of the importance of UV protection with the introduction of a special fire brigade that fights sunburn: the ‘Zwitsal Zonnebrandweer’. Its task is to respond to sunny conditions and a high UV index, by driving to ‘hazardous areas’ and informing parents and kids about the importance of protecting their skin.