Social Cause (141)
Smart art supports children
A Portuguese company, Logoplaste, and Smart combined their creativity to offer CADin – an innovative fundraising initiative to supports children with learning difficulties. The Smart Art campaign involved companies buying a Smart car and donating it to an art auction. Well known Portuguese artists were invited to customise the cars with their artwork. The cars toured shopping centres and other public places throughout Portugal, raising public awareness for the activities of CADin.
Why it matters
The idea of involving big companies rather than individuals in this kind of initiative turned out to be success. Six of the auctioned cars were bought by companies that wanted to participate. Will successful initiatives like this encourage big companies or well known individuals to get involved with local causes more often?
LACOSTE, the fashion brand known for its iconic crocodile logo, is participating in the ‘Save Your Logo’ campaign which encourages brands to help protect and preserve the very animals that represent them.
French footwear retailer Bata are offering customers a 10€ reduction when they return a pair of old boots to the store. The worn boots are then given a second life and are recycled into road tar.