Social Cause (141)
Smart art supports children
A Portuguese company, Logoplaste, and Smart combined their creativity to offer CADin – an innovative fundraising initiative to supports children with learning difficulties. The Smart Art campaign involved companies buying a Smart car and donating it to an art auction. Well known Portuguese artists were invited to customise the cars with their artwork. The cars toured shopping centres and other public places throughout Portugal, raising public awareness for the activities of CADin.
Why it matters
The idea of involving big companies rather than individuals in this kind of initiative turned out to be success. Six of the auctioned cars were bought by companies that wanted to participate. Will successful initiatives like this encourage big companies or well known individuals to get involved with local causes more often?
Founder Ergem Senyuva launched yesilist.com,Turkey’s first online green directory and sustainability platform. It provides consumers with tools to make smart and healthy choices for themselves and the planet.
Hipp has launched a fund raising project that showcases art works produced by babies and their families. The art works are sold in order to raise money for a school for mentally handicapped children.