Social Cause (141)
Smart art supports children
A Portuguese company, Logoplaste, and Smart combined their creativity to offer CADin – an innovative fundraising initiative to supports children with learning difficulties. The Smart Art campaign involved companies buying a Smart car and donating it to an art auction. Well known Portuguese artists were invited to customise the cars with their artwork. The cars toured shopping centres and other public places throughout Portugal, raising public awareness for the activities of CADin.
Why it matters
The idea of involving big companies rather than individuals in this kind of initiative turned out to be success. Six of the auctioned cars were bought by companies that wanted to participate. Will successful initiatives like this encourage big companies or well known individuals to get involved with local causes more often?
A reality show with a difference – Mujaddidun or “The Revivers”, challenges teams of men and women to compete against each other, in order to promote ‘development through faith’ for different social causes such as helping orphans, the poor and reintegrating prisoners into society. In true reality show fashion, the poorest performing member of the group is eliminated at the end of each task. On the other hand, the winner will be awarded €200,000, 80% of which will be donated to a charity of their choice.
‘Pixels for Pistols’ is an original gun trade-in programme. Hand in your illegal firearm to the Winnepeg Police in Canada, and electronic retailer Henry’s will offer you a Panasonic digital camera as well as a School of Imaging gift card worth $240.