DraftFcb

Social Cause (141)

Smart art supports children

Smart art supports children

A Portuguese company, Logoplaste, and Smart combined their creativity to offer CADin – an innovative fundraising initiative to supports children with learning difficulties. The Smart Art campaign involved companies buying a Smart car and donating it to an art auction. Well known Portuguese artists were invited to customise the cars with their artwork. The cars toured shopping centres and other public places throughout Portugal, raising public awareness for the activities of CADin.

Why it matters

The idea of involving big companies rather than individuals in this kind of initiative turned out to be success. Six of the auctioned cars were bought by companies that wanted to participate. Will successful initiatives like this encourage big companies or well known individuals to get involved with local causes more often?

Significance
Portugal
Social Cause
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Charity goes the extra mile

The Extra Mile is a charity that collects frequent flyer miles from those that don’t use them or donate them, so that friends and family of terminally ill people can visit their loved ones back home.


Matt Dimmer came up with the idea after he had to travel back and forth when his father was diagnosed with stage 4 cancer in 2011. He realised that not everyone would be able to afford this, so he set up the Extra Mile to make it easier for families to embark on emergency visits to see ill relatives. Those with frequent flyer miles who don’t need them are encouraged to donate them to them.
 

Conscious
One World
Spain
Social Cause
 
Toothpaste reducing carbon footprints

“Chiudi il rubinetto” is a campaign developed by Aquafresh to help prevent people from using any water they don’t need to when brushing their teeth.

Conscious
Italy
Social Cause