Social Cause (141)
Smart art supports children
A Portuguese company, Logoplaste, and Smart combined their creativity to offer CADin – an innovative fundraising initiative to supports children with learning difficulties. The Smart Art campaign involved companies buying a Smart car and donating it to an art auction. Well known Portuguese artists were invited to customise the cars with their artwork. The cars toured shopping centres and other public places throughout Portugal, raising public awareness for the activities of CADin.
Why it matters
The idea of involving big companies rather than individuals in this kind of initiative turned out to be success. Six of the auctioned cars were bought by companies that wanted to participate. Will successful initiatives like this encourage big companies or well known individuals to get involved with local causes more often?
The “défithon “ is an initiative within the annual Telethon event broadcasted on national television in France. It aims to collect donations for a muscular disease called myopathy. The challenge for 2011 invited both sufferers of the disease and celebrities to push their boundaries. To get to see one of the participants fulfil their challenge, web users have to pay anywhere between 50 and 20,000 euros as a donation contribution. For example, for 50 euros, you can watch a myopathy patient going across a city dressed up as a sumo wrestler.
Ni pute ni soumise is a social organization working against violence to women, that has launched an interesting campaign. It has created a fake version of the hyped website Chatroulette. The fourth video that is shown to a viewer is that of a woman who gets beaten by her boyfriend. After the video comes the tagline "You can't do anything for her. But if it happens to your sister, your neighbour or your friend, take action."