The Anti Sleep Pilot conducts simple random tests to determine whether a driver is fit to drive. It also attaches to a car’s dashboard to monitor and record how you are driving. A green light means you’re fit to drive. Fail the test or drive erratically and the unit will flash red, telling you to stop.
Why it matters
In a fight back against nanny states directing more and more elements of people’s lives, will we see more brands step in to give people control over their own lives, empowering them to make their own informed decisions?
Audi recently announced that its vehicles will be equipped with downloadable software applications by 2020. Similar to the customizable functionality of Apple’s iPhones, cars will come standard with touchscreen dashboards and purchasable apps like “heated seats” or “GPS.”
Hertz has launched a car-sharing business called Connect that specialises in rental by the hour. Members choose a plan with varying hours, miles and petrol per month. Insurance, roadside assistance, maintenance and cleaning are included in the service.