The Anti Sleep Pilot conducts simple random tests to determine whether a driver is fit to drive. It also attaches to a car’s dashboard to monitor and record how you are driving. A green light means you’re fit to drive. Fail the test or drive erratically and the unit will flash red, telling you to stop.
Why it matters
In a fight back against nanny states directing more and more elements of people’s lives, will we see more brands step in to give people control over their own lives, empowering them to make their own informed decisions?
An increasing number of small car manufacturers are coming onto the market. W Motors is the latest sports car manufacturer to emerge in this market. The car produced in Lebanon, is the first to be constructed in the Middle East. The car has a signature diamond encrusted LED lights and is supposedly the most luxurious sports car in the world. In addition, the Hyper-Sport model will be the first and only car to ever integrate a fully functional holographic display with interactive motion.
Fiat has launched Happy Drive, a web application that allows consumers to virtually experience the Fiat 500 in their local environment with a virtual test drive thanks to Google Street View.