The Anti Sleep Pilot conducts simple random tests to determine whether a driver is fit to drive. It also attaches to a car’s dashboard to monitor and record how you are driving. A green light means you’re fit to drive. Fail the test or drive erratically and the unit will flash red, telling you to stop.
Why it matters
In a fight back against nanny states directing more and more elements of people’s lives, will we see more brands step in to give people control over their own lives, empowering them to make their own informed decisions?
Audi gave the professional designers a break and asked the customers how the Audi should look in 2025. They created an online design challenge supported by the EA game “Spore” – a virtual-world video game which allows players to control the development of a species from start to finish. Interestingly, this game is mostly played by teens.
Peugeot has launched a novel city-based rental scheme, Mu, in which you can hire an electric car (the Peugeot i-On) to try it out.