The Anti Sleep Pilot conducts simple random tests to determine whether a driver is fit to drive. It also attaches to a car’s dashboard to monitor and record how you are driving. A green light means you’re fit to drive. Fail the test or drive erratically and the unit will flash red, telling you to stop.
Why it matters
In a fight back against nanny states directing more and more elements of people’s lives, will we see more brands step in to give people control over their own lives, empowering them to make their own informed decisions?
Toyota’s own entertainment division ToyToyota has created a GPS based iPhone app called Backseat Driver. The app is actually a game in which users - especially kids - have to steer a virtual car on a road that mirrors what happens on the real road. On the way, little objects need to be picked up to gain points.
Tokyo University teacher Kiitiro Hatoyama, believes he has got the solution to the horrible traffic jams in Moscow. His proposal is to introduce ‘smart’ traffic lights, which react according to traffic and weather situations.