To launch the new Volkswagen Up in France, JC Decaux and the V agency created a display event. They installed a real car on a wall, next to a 10-meter high ruler. The aim was obviously to highlight the small size of the vehicle.
Why it matters
The idea is to surprise people thanks to an unexpected point of contact. Can you think of an original idea to present a product you’re trying to launch in a new segment?
The iPhone GASonline application lists fuel prices at specific gas stations near your current location. It also shows a map with accurate directions to your chosen station.
BMW is hosting a series of short documentary films about the future of mobility on its microsite, www.bmwactivtatethefuture.com. In the short movies the opinions of experts from areas such as design, mobility, engineering, computer, ecology are given.