To launch the new Volkswagen Up in France, JC Decaux and the V agency created a display event. They installed a real car on a wall, next to a 10-meter high ruler. The aim was obviously to highlight the small size of the vehicle.
Why it matters
The idea is to surprise people thanks to an unexpected point of contact. Can you think of an original idea to present a product you’re trying to launch in a new segment?
Ford has unveiled a new Wi-Fi technology that will allow cars to communicate with each other on the road. Ford’s new technology is designed to minimise road traffic accidents by allowing cars to negotiate distances and lane changes, analyze traffic patterns, identify sudden stops and predict collision courses.
BMW has begun to help people to sell and buy second-hand BMWs by promoting them on their website, Facebook and Twitter.