DraftFcb

Automotive (124)

Size matters

Size matters

To launch the new Volkswagen Up in France, JC Decaux and the V agency created a display event. They installed a real car on a wall, next to a 10-meter high ruler. The aim was obviously to highlight the small size of the vehicle.

Why it matters

The idea is to surprise people thanks to an unexpected point of contact. Can you think of an original idea to present a product you’re trying to launch in a new segment?

Automotive
France
Connectivity
Significance
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Auctioning new cars

General Motors are planning to sell new cars on the auction site eBay, initially limited to California.

Automotive
Instant Gratification
Sweden
 
Design it, then drive it

Audi gave the professional designers a break and asked the customers how the Audi should look in 2025. They created an online design challenge supported by the EA game “Spore” –  a virtual-world video game which allows players to control the development of a species from start to finish. Interestingly, this game is mostly played by teens.

Automotive
Germany
Significance