To launch the new Volkswagen Up in France, JC Decaux and the V agency created a display event. They installed a real car on a wall, next to a 10-meter high ruler. The aim was obviously to highlight the small size of the vehicle.
Why it matters
The idea is to surprise people thanks to an unexpected point of contact. Can you think of an original idea to present a product you’re trying to launch in a new segment?
“Seal Inside” is a new tyre technology that allows you to drive on without losing air pressure if your tyre has been punctured. It deals immediately with the hole in a fast and effective way. In most cases, drivers don’t even realise that the tyre has been punctured.
Created by oil company Galp Energy, Galp Share is an online car-sharing platform allowing commuters to create a profile, outline their daily route and link-up with those travelling similar journeys. The aim is to promote the rational use of energy whilst reducing costs, traffic and pollution.