To launch the new Volkswagen Up in France, JC Decaux and the V agency created a display event. They installed a real car on a wall, next to a 10-meter high ruler. The aim was obviously to highlight the small size of the vehicle.
Why it matters
The idea is to surprise people thanks to an unexpected point of contact. Can you think of an original idea to present a product you’re trying to launch in a new segment?
Portuguese Police have bought eight Nissan Leaf cars for its Safe School Programme.
Car show AutoRAI 2009 took a new and innovative approach to its exhibition by clustering cars into six ‘experience worlds’ instead of grouping by brand. The six sectors were Family & Travel, Cabrio (convertible), Luxury and Sports Cars, Adventure, City & Compact and Green Innovations.