To launch the new Volkswagen Up in France, JC Decaux and the V agency created a display event. They installed a real car on a wall, next to a 10-meter high ruler. The aim was obviously to highlight the small size of the vehicle.
Why it matters
The idea is to surprise people thanks to an unexpected point of contact. Can you think of an original idea to present a product you’re trying to launch in a new segment?
Honda has developed a car to be exclusively marketed to women. Not only does it come in pink, the interior has a number of other features that may appeal to women such as a windscreen that helps prevent wrinkles, and a special air-conditioning system that keeps your skin moisturised.
Volkswagen Portugal is organizing a marathon at one of its factories. Part of the course will go through the production line and participants need to pick up their registration kit at one of Volkswagen’s car dealerships.