To launch the new Volkswagen Up in France, JC Decaux and the V agency created a display event. They installed a real car on a wall, next to a 10-meter high ruler. The aim was obviously to highlight the small size of the vehicle.
Why it matters
The idea is to surprise people thanks to an unexpected point of contact. Can you think of an original idea to present a product you’re trying to launch in a new segment?
An increasing number of small car manufacturers are coming onto the market. W Motors is the latest sports car manufacturer to emerge in this market. The car produced in Lebanon, is the first to be constructed in the Middle East. The car has a signature diamond encrusted LED lights and is supposedly the most luxurious sports car in the world. In addition, the Hyper-Sport model will be the first and only car to ever integrate a fully functional holographic display with interactive motion.
This autumn, a parking system called Trafficpass will be introduced to Austria. Trafficpass provides a cash-free and ticket-free paying solution that can be used worldwide. It gives users priority access to parking and allows easy monitoring of spend.