Automotive (124)
Size matters
To launch the new Volkswagen Up in France, JC Decaux and the V agency created a display event. They installed a real car on a wall, next to a 10-meter high ruler. The aim was obviously to highlight the small size of the vehicle.
Why it matters
The idea is to surprise people thanks to an unexpected point of contact. Can you think of an original idea to present a product you’re trying to launch in a new segment?
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