Media & Entertainment (149)
Size doesn’t matter shape does
“Upcload” has devised a way to assess a shoppers’ shape via webcam before they buy.
Why it matters
Simply get measured once with UPcload, then shop anywhere you like! Is this a further way to spoil consumers - who don’t even need to search for the size that fits them best - or an attempt to cross the barrier that sometimes stops consumers from purchasing online?
Related articles
For the launch of his latest album entitled ‘Destroyed’, Moby partnered with Soundcloud and Instagram to draw consumers into a multisensory, participatory digital experience with free streaming, photos and a localization twist. The digital experience promotes the physical purchase of the album in an age where “liquid” goods, like music, are losing their value.
This summer, the 130 metre-long metro hallway of the Parisian station Montparnasse has been covered by a huge Disneyland fresco. While on the moving walkway, passengers were invited to wear 3D glasses and be transported to the heart of the amusement park.






