Media & Entertainment (173)
Silence is served
Stüa de Michil is a restaurant inside the in Corvara, Italy where silence is mandatory on every Wednesday evening. The only form of communication permitted is a little blackboard on each table.
Why it matters
Peace and quiet is becoming a sought-after luxury by some consumers. Brands need to respect this new trend by finding subtle but powerful ways to engage people that give them a break from the traditionally noisy world of communication.
Source: Vanity Fair
16. September 2010
Coca Cola’s campaign ‘Happiness’ has been extended with an exhibition in Turkey. Famous photographers and stylists came together to create a series of photographs which depict happiness and will be exhibited for two months in Istanbul.
Renowned US magazine Entertainment Weekly recently carried an ad for broadcast network CBS that featured a wafer thin full motion video screen. The VIP (video in print)technology works like an audio greetings card, in that opening the page activates the player. The promotion in question featured in every copy of the magazine, but the video portion only featured in subscriptions for those in Los Angeles and New York .