Media & Entertainment (173)
Silence is served
Stüa de Michil is a restaurant inside the in Corvara, Italy where silence is mandatory on every Wednesday evening. The only form of communication permitted is a little blackboard on each table.
Why it matters
Peace and quiet is becoming a sought-after luxury by some consumers. Brands need to respect this new trend by finding subtle but powerful ways to engage people that give them a break from the traditionally noisy world of communication.
Source: Vanity Fair
16. September 2010
Optimus Secret Shows are a series of secret gigs sponsored by mobile operator Optimus. Only people who are friends with the brand on MySpace can gain access to the free gigs. During the weeks before they are given clues about the city, the venue and the band.
“Because I like you” is an unbranded spot that has reached almost 1.6 million views in a week. The video has been created by three young guys from Milan, who are now trying to offer it for sale.