Media & Entertainment (173)
Silence is served
Stüa de Michil is a restaurant inside the in Corvara, Italy where silence is mandatory on every Wednesday evening. The only form of communication permitted is a little blackboard on each table.
Why it matters
Peace and quiet is becoming a sought-after luxury by some consumers. Brands need to respect this new trend by finding subtle but powerful ways to engage people that give them a break from the traditionally noisy world of communication.
Source: Vanity Fair
16. September 2010
Telecommunication company TMN launched a television Christmas campaign using QR codes. Once registered online, viewers can try to win several prizes (from smartphones to tablets) in an online advent calendar. The campaign is also promoted on three-dimensional billboards equipped with motion and sound detectors.
Europe's low fares airline Ryanair is offering its planes as a low cost advertising space for all kinds of brands.