DraftFcb

Media & Entertainment (173)

Silence is served

Silence is served

Stüa de Michil is a restaurant inside the in Corvara, Italy where silence is mandatory on every Wednesday  evening. The only form of communication permitted is a little blackboard on each  table.

Why it matters

Peace and quiet is becoming a sought-after luxury by some consumers. Brands need to respect this new trend by finding subtle but powerful ways to engage people that give them a break from the traditionally noisy world of communication.

Experience
Instant Gratification
Italy
Media & Entertainment
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Tasty magazines

German lifestyle and cooking magazine Effilee does not only look yummy, it also smells great. To illustrate its gourmet capabilities, the xmas edition was varnished with a cinnamon scent for a mouth-watering experience.

Enhancement
Experience
Germany
Media & Entertainment
 
Keeping an eye on the politicians

TTNET, Turkey’s leading internet service provider has used its internet television service Tivibu to perform the first live interactive election programme online.

Connectivity
Significance
Media & Entertainment
Turkey