Media & Entertainment (173)
Silence is served
Stüa de Michil is a restaurant inside the in Corvara, Italy where silence is mandatory on every Wednesday evening. The only form of communication permitted is a little blackboard on each table.
Why it matters
Peace and quiet is becoming a sought-after luxury by some consumers. Brands need to respect this new trend by finding subtle but powerful ways to engage people that give them a break from the traditionally noisy world of communication.
Source: Vanity Fair
16. September 2010
On its 10th anniversary in Portugal, the National Geographic Channel let its viewers choose for the first time ever. Through a micro-site especially created for the voting process, viewers could vote on the Sunday afternoon programme line up for a whole month. More than 20,000 people voted.
Samsung commissioned the famous French fashion designer Jean-Charles de Castelbajac to paint a giant mural for the launch of the its new tablet computer.