Media & Entertainment (173)
Silence is served
Stüa de Michil is a restaurant inside the in Corvara, Italy where silence is mandatory on every Wednesday evening. The only form of communication permitted is a little blackboard on each table.
Why it matters
Peace and quiet is becoming a sought-after luxury by some consumers. Brands need to respect this new trend by finding subtle but powerful ways to engage people that give them a break from the traditionally noisy world of communication.
Source: Vanity Fair
16. September 2010
The broadcaster Tele5 has launched two new advertising opportunities: “Today is your day” and “This is your week”. Advertisers are being given the option to sponsor whole days or entire weeks of Tele5's digital channels. Brands like Coca-Cola, Philips and Orange have already taken advantage of this facility.
“True Blood”, “Twilight”, “The Vampire Diaries”, “BLOOD: The Last Vampire”, “Cirque du Freak: The Vampire’s Assistant” - audiences in the U.S. can’t get enough of the vampire genre right now. The premiere of Vampire Diaries on the CW netted 4.91 Million viewers, garnering the network’s best ever ratings among women and teens, and best ratings among all adults since Oct. 2007.