Media & Entertainment (173)
Shwop ‘til you drop
Every five minutes 10,000 pieces of clothing are thrown away. In an effort to decrease waste and recycle clothing, Marks & Spencer’s launched their Shwopping campaign.
Shwopping involves taking items of clothes you don't need or want anymore to a drop box. The store is partnering with Oxfam and raising money to help people around the world overcome poverty.
Why it matters
How could your brand contribute to leading a more sustainable lifestyle by diminishing our collective carbon footprint?
OneSwarm is a new peer-to-peer tool that gives users explicit control over their privacy by letting them determine how data is shared. Instead of sharing data indiscriminately, OneSwarm allows it to be made public, or shared with just selected friends. OneSwarm calls this friend-to-friend (F2F) data sharing.
TF1, a French TV channel, innovates with its first crossmedia serial. Viewers can follow the heroine, Clem, beyond their TV via the web and their mobile phone. A blog designed like a social network allows the users to immerse in Clem’s teenage life and help her to make crucial choices by voting. The scenario of the next episode evolve according to these collective decisions. Finally, viewers can chat on the blog during the broadcasting.