Media & Entertainment (173)

Shwop ‘til you drop

Shwop ‘til you drop

Every five minutes 10,000 pieces of clothing are thrown away. In an effort to decrease waste and recycle clothing, Marks & Spencer’s launched their Shwopping campaign. 
Shwopping involves taking items of clothes you don't need or want anymore to a drop box. The store is partnering with Oxfam and raising money to help people around the world overcome poverty.

Why it matters

How could your brand contribute to leading a more sustainable lifestyle by diminishing our collective carbon footprint?

One World
Media & Entertainment
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

politician idol

Interactive reality talent shows are normally used to search for new pop stars, models or designers but the Austrian political party ÖVP has partnered with a local TV and radio station to use the same principle to search for a party intern. Potential politicos can apply online and the best applicants will be elected online. A winner will be chosen in the final show.

Media & Entertainment
Wii healthcheck

The new Vitality Sensor for Wii monitors heart rate to analyse the user‘s health on a daily basis. Furthermore, there are plans to use the heart rate as an indicator of whether a fitness game should get more intense or less as you are playing.

Well Being
Media & Entertainment