DraftFcb

Media & Entertainment (173)

Shwop ‘til you drop

Shwop ‘til you drop

Every five minutes 10,000 pieces of clothing are thrown away. In an effort to decrease waste and recycle clothing, Marks & Spencer’s launched their Shwopping campaign. 
Shwopping involves taking items of clothes you don't need or want anymore to a drop box. The store is partnering with Oxfam and raising money to help people around the world overcome poverty.

Why it matters

How could your brand contribute to leading a more sustainable lifestyle by diminishing our collective carbon footprint?

Israel
Connectivity
One World
Media & Entertainment
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Subway love letters

The French artist Sophie Calle has recently launched Transport Amoureux, a project for the Toulousain subway. It allows passengers to display love messages on station screens through a dedicated website. It’s a novel way to declare one’s fleeting love to the man or woman across the window.

France
Significance
Media & Entertainment
 
Anyone author

“Ilmiolibro.it” is a service that lets people publish a book of their own and put it on sale through both physical and virtual shelves of the laFeltrinelli stores.

Create
Instant Gratification
Italy
Media & Entertainment