Media & Entertainment (173)
Shwop ‘til you drop
Every five minutes 10,000 pieces of clothing are thrown away. In an effort to decrease waste and recycle clothing, Marks & Spencer’s launched their Shwopping campaign.
Shwopping involves taking items of clothes you don't need or want anymore to a drop box. The store is partnering with Oxfam and raising money to help people around the world overcome poverty.
Why it matters
How could your brand contribute to leading a more sustainable lifestyle by diminishing our collective carbon footprint?
Interactive reality talent shows are normally used to search for new pop stars, models or designers but the Austrian political party ÖVP has partnered with a local TV and radio station to use the same principle to search for a party intern. Potential politicos can apply online and the best applicants will be elected online. A winner will be chosen in the final show.
The new Vitality Sensor for Wii monitors heart rate to analyse the user‘s health on a daily basis. Furthermore, there are plans to use the heart rate as an indicator of whether a fitness game should get more intense or less as you are playing.