DraftFcb

Media & Entertainment (173)

Shwop ‘til you drop

Shwop ‘til you drop

Every five minutes 10,000 pieces of clothing are thrown away. In an effort to decrease waste and recycle clothing, Marks & Spencer’s launched their Shwopping campaign. 
Shwopping involves taking items of clothes you don't need or want anymore to a drop box. The store is partnering with Oxfam and raising money to help people around the world overcome poverty.

Why it matters

How could your brand contribute to leading a more sustainable lifestyle by diminishing our collective carbon footprint?

Israel
Connectivity
One World
Media & Entertainment
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Telling a good story

“Because I like you” is an unbranded spot that has reached almost 1.6 million views in a week. The video has been created by three young guys from Milan, who are now trying to offer it for sale.

Create
Italy
Media & Entertainment
 
Exergaming & Edutainment

Dubai-based fitness company ‘In Motion’ are combining fitness and interactive gaming in order to address the health and wellbeing of today’s youth. The company make use of the latest ‘exergaming’ equipment, combined with an integrated educational curriculum that teaches practical strategies to improve physical activity and eating habits.
 

Well Being
Media & Entertainment
United Arab Emirates