Media & Entertainment (173)
Shwop ‘til you drop
Every five minutes 10,000 pieces of clothing are thrown away. In an effort to decrease waste and recycle clothing, Marks & Spencer’s launched their Shwopping campaign.
Shwopping involves taking items of clothes you don't need or want anymore to a drop box. The store is partnering with Oxfam and raising money to help people around the world overcome poverty.
Why it matters
How could your brand contribute to leading a more sustainable lifestyle by diminishing our collective carbon footprint?
TIFA (Italian translation of “to support”) is the first virtual football championship played on Facebook. It was developed by Sky Sport Italia to promote their sports channel. Every weekend the real Italian championship matches are mimicked on TIFA with the results decided by the Facebook players. Each supporter can add a point to his team and cheer against another to subtract a point from them. For the launch of the game Sky created a special billboard in the centre of Milan that showed the on-going results of the virtual TIFA match between Inter and AC Milan.
A company in France called Ultime Realite has opened to cater to a new breed of thrill seekers - those who are willing to pay for the experience of being kidnapped! You even have the opportunity of creating an elaborate theme, including a helicopter scene.