Media & Entertainment (173)
Shwop ‘til you drop
Every five minutes 10,000 pieces of clothing are thrown away. In an effort to decrease waste and recycle clothing, Marks & Spencer’s launched their Shwopping campaign.
Shwopping involves taking items of clothes you don't need or want anymore to a drop box. The store is partnering with Oxfam and raising money to help people around the world overcome poverty.
Why it matters
How could your brand contribute to leading a more sustainable lifestyle by diminishing our collective carbon footprint?
Traditionally in Russian cinemas, films started fifteen minutes after the time printed on the tickets, providing a fifteen minute window of advertising. This is now changing to show the actual film start time due to new legislation.
French lifestyle and gaming technology publication Amusement is bridging the divide between traditional print and online magazines. Each magazine comes complete with an RFID tag which provides readers with a link to additional exclusive content online.