Media & Entertainment (173)
Shwop ‘til you drop
Every five minutes 10,000 pieces of clothing are thrown away. In an effort to decrease waste and recycle clothing, Marks & Spencer’s launched their Shwopping campaign.
Shwopping involves taking items of clothes you don't need or want anymore to a drop box. The store is partnering with Oxfam and raising money to help people around the world overcome poverty.
Why it matters
How could your brand contribute to leading a more sustainable lifestyle by diminishing our collective carbon footprint?
Pleo is a robot-dinosaur that’s becoming popular with adults in Moscow. It’s a home and office toy with a unique personality generated through the experiences it shares with its owner.
The new Axe Excite (Lynx in the UK) campaign was brought to life digitally by locking the Axe angels from the Axe Excite TVC and filming them for two weeks in a specially designed Heaven On Earth house. Consumers were able to see more content (featured exclusively online) if they stayed on the website for longer, provided a product code or if they shared the website via social networks.