Shower, shave & save?
NIVEA for MEN have announced the launch of Active 3 in Turkey. Already available in the US, the innovative three-in-one product combines body wash, shampoo and shaving gel in one bottle and claims to offer optimal simplicity and convenience without sacrificing grooming results.
Why it matters
This product appears to be playing on convenience and multi-functionality in the hope of attracting the busy modern man whose budget is beginning to feel the pinch. Will the success of more and more products become tied to the recession as consumers look to scale down their personal care spending, but nonetheless get the most out of their budgets through multifunctionality?
Source: Client brief
19. August 2009
Johnson’s Baby in Portugal has launched an online competition that offers winners and three friends a free photo shoot. Participants are simply required to take a photo of their legs after using baby oil and send it in.
“29 RUE ST.HONORÉ” is Lancôme’s make-up fall 2011 collection created by Aaron De Mey. It celebrates the address of Lancôme’s headquarters in Paris.