Shower, shave & save?
NIVEA for MEN have announced the launch of Active 3 in Turkey. Already available in the US, the innovative three-in-one product combines body wash, shampoo and shaving gel in one bottle and claims to offer optimal simplicity and convenience without sacrificing grooming results.
Why it matters
This product appears to be playing on convenience and multi-functionality in the hope of attracting the busy modern man whose budget is beginning to feel the pinch. Will the success of more and more products become tied to the recession as consumers look to scale down their personal care spending, but nonetheless get the most out of their budgets through multifunctionality?
Source: Client brief
19. August 2009
Alfemminile.com, a website dedicated entirely to the female world with 5 million monthly users, has created a mini website for the launch of Yves Saint Laurent’s new cosmetic line. The purpose of the new website is to test the new product “forever youth liberator” with direct involvement from the existing active user base. The women can try the product and freely comment and express their own opinion.
Mysoap.ru is an on-line store that sells the necessary ingredients for home-made soap. You can choose scents, colour, oils and what your soap will eventually look like. The store also provides workshops on soap cooking, video lessons and a “My first self-cooked soap” set.