Shower, shave & save?
NIVEA for MEN have announced the launch of Active 3 in Turkey. Already available in the US, the innovative three-in-one product combines body wash, shampoo and shaving gel in one bottle and claims to offer optimal simplicity and convenience without sacrificing grooming results.
Why it matters
This product appears to be playing on convenience and multi-functionality in the hope of attracting the busy modern man whose budget is beginning to feel the pinch. Will the success of more and more products become tied to the recession as consumers look to scale down their personal care spending, but nonetheless get the most out of their budgets through multifunctionality?
Source: Client brief
19. August 2009
L’Oréal Paris has launched its first Facebook application for the Elsève Nutri-Gloss range. Users are able to change the look of their hair by ‘using’ each of the products on a photograph of themselves.
London-based boutique salon Percy & Reed is offfering blow dries that it claim will last up to five days. The secret , apparently, is the use of water-based products.