Shower, shave & save?
NIVEA for MEN have announced the launch of Active 3 in Turkey. Already available in the US, the innovative three-in-one product combines body wash, shampoo and shaving gel in one bottle and claims to offer optimal simplicity and convenience without sacrificing grooming results.
Why it matters
This product appears to be playing on convenience and multi-functionality in the hope of attracting the busy modern man whose budget is beginning to feel the pinch. Will the success of more and more products become tied to the recession as consumers look to scale down their personal care spending, but nonetheless get the most out of their budgets through multifunctionality?
Source: Client brief
19. August 2009
The Ostrich pillow is a revolutionary product designed by Kawamura-Ganjavian to help people to take a nap anywhere they are. The idea was to create the perfect place to rest; its soothing soft interior shelters and isolates your head and hands (mind and body) for a short break, without needing to leave your seat. Several research experiments have discovered that even a short 20 minute nap during the day increases productivity at work by more than 30%. However, the Ostrich pillow doesn’t limit its use to the office, they have tested it in airports, trains and also libraries.
A different hairdresser that uses technology in his beauty service. You arrive and the experience begins. Instead of giving you the typical magazine, you go to a PC room where you select your hairstyle. A webcam then takes a picture of you and combines it with your selection so that you can see the possible results.