DraftFcb

Beauty (95)

Shower, shave & save?

Shower, shave & save?

NIVEA for MEN have announced the launch of Active 3 in Turkey. Already available in the US, the innovative three-in-one product combines body wash, shampoo and shaving gel in one bottle and claims to offer optimal simplicity and convenience without sacrificing grooming results.

Why it matters

This product appears to be playing on convenience and multi-functionality in the hope of attracting the busy modern man whose budget is beginning to feel the pinch. Will the success of more and more products become tied to the recession as consumers look to scale down their personal care spending, but nonetheless get the most out of their budgets through multifunctionality?

Beauty
Instant Gratification
Turkey
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Icy Cosmetics

Vichy has partnered up with designer fridge brand Smeg to promote its Aqualia Antiox range. The “Big Ice” in Milan is a huge ice-cube at St. Lorenz Columns. Inside the ice cube is a Smeg fridge people can win, to then keep their Vichy beauty products at the right temperature.

Beauty
Experience
Italy
 
Beer makes you more kissable

Heineken beer gloss is a new limited edition beer flavoured lip gloss, which was sold in the period leading up to Valentine’s day.

Beauty
Experience
Italy