Shower, shave & save?
NIVEA for MEN have announced the launch of Active 3 in Turkey. Already available in the US, the innovative three-in-one product combines body wash, shampoo and shaving gel in one bottle and claims to offer optimal simplicity and convenience without sacrificing grooming results.
Why it matters
This product appears to be playing on convenience and multi-functionality in the hope of attracting the busy modern man whose budget is beginning to feel the pinch. Will the success of more and more products become tied to the recession as consumers look to scale down their personal care spending, but nonetheless get the most out of their budgets through multifunctionality?
Source: Client brief
19. August 2009
Lé Edge is a unique exfoliator made from “higher than surgical grade” stainless steel. It takes off the dead skin cells from your face and your body to reveal smooth, soft skin and reduced pore size. It was inspired by the ancient tool the strigil, which came from a time when skin care was natural and didn’t use chemicals. Lé Edge is perfect for both men and women and because it only needs water, is ideal for people with sensitive skin.
Cosmopolitan magazine recently hosted “Do-it-yourself”, an event aimed at helping readers decode the language of beauty products. The event included advice on how to understand labels and what different ingredients actually do in order to help consumers make the right choices.