Shower, shave & save?
NIVEA for MEN have announced the launch of Active 3 in Turkey. Already available in the US, the innovative three-in-one product combines body wash, shampoo and shaving gel in one bottle and claims to offer optimal simplicity and convenience without sacrificing grooming results.
Why it matters
This product appears to be playing on convenience and multi-functionality in the hope of attracting the busy modern man whose budget is beginning to feel the pinch. Will the success of more and more products become tied to the recession as consumers look to scale down their personal care spending, but nonetheless get the most out of their budgets through multifunctionality?
Source: Client brief
19. August 2009
A different hairdresser that uses technology in his beauty service. You arrive and the experience begins. Instead of giving you the typical magazine, you go to a PC room where you select your hairstyle. A webcam then takes a picture of you and combines it with your selection so that you can see the possible results.
A limited-edition jelly blush with a foam applicator. This blush has an unusually fresh and soft jelly texture that easily melts on cheeks for a natural and buildable result. Formulated with non-sticky polymers, the coloring agent in the formula allows varying looks from a discreet "pinched cheeks" appearance to a more intense, rosy glow.