Financial Services (105)
Show me my money
Rising from the ashes of the traditional banking industry in America, Kasasa (BancVue) is a website that offers customers savings and current accounts with a personal twist. In addition to the cashback and automatic savings plans commonly seen in the major banks, Kasasa has paired with less traditional partners such as charitable foundations and iTunes to give their customers a choice in what they do with their money. For example, the Giving account automatically donates high interest and a per-debit-transaction to your choice of one of 5 charities. The iTunes account comes with a number of free iTunes downloads per month.
Why it matters
There are a couple of powerful forces at work here. First, banks are in dire need of transparent and more altruistic practices, and people want more control over their money. Second, philanthropy has long been relegated to the upper echelons of society, and you could really only make a difference if you could give a lot. Today, thanks to the scalability of the internet, giving belongs to anyone. Now, people can easily make small donations that add up to a big impact. How can brands turn a small gift - whether on your behalf or the customers’ - into a big love?
Source: Finovate 2009
19. November 2009
Barclays bank has set an interesting website for its clients – the Barclays Circle. It’s presented as a social media platform where customers can interact instantaneously with their bank, but also with other customers. Users can get the opinions of banking experts and other customers on financial products and services, as well as give their own opinions.
Launched in January, Promobilletes sells public transportation tickets in Barcelona at discounted rates of 10 to 50 per cent thanks to sponsorship from advertisers.
As well as benefiting travellers, the brands sponsoring the tickets gain exposure on the Promobilletes website and can send personalized notes out with the tickets to travellers making purchases.
Promobilletes brings commuters respite from increasing ticket prices while giving advertisers an opportunity to generate considerable exposure.