Financial Services (105)
Show me my money
Rising from the ashes of the traditional banking industry in America, Kasasa (BancVue) is a website that offers customers savings and current accounts with a personal twist. In addition to the cashback and automatic savings plans commonly seen in the major banks, Kasasa has paired with less traditional partners such as charitable foundations and iTunes to give their customers a choice in what they do with their money. For example, the Giving account automatically donates high interest and a per-debit-transaction to your choice of one of 5 charities. The iTunes account comes with a number of free iTunes downloads per month.
Why it matters
There are a couple of powerful forces at work here. First, banks are in dire need of transparent and more altruistic practices, and people want more control over their money. Second, philanthropy has long been relegated to the upper echelons of society, and you could really only make a difference if you could give a lot. Today, thanks to the scalability of the internet, giving belongs to anyone. Now, people can easily make small donations that add up to a big impact. How can brands turn a small gift - whether on your behalf or the customers’ - into a big love?
Source: Finovate 2009
19. November 2009
The bank Santander Totta now uses video calls to answer their customers’ questions. Different from Skype, the Santander Videocall only shares the image of the operator, not the customer.
Caixa Geral de Depósitos has released a Zero Carbon Card, a unique bank card that gives its holders special benefits for the purchase of goods and services that are more energy efficient and environmentally friendly. A solution that aims to contribute to the reduction of carbon emissions and, at the same time, to reward consumers for contributing to a healthier world. The card also gives CO2 credits, meaning that the amount of money saved in the cash back programme is used in energy saving or energy efficient projects, generating credits that compensate for its owners’ inevitable emissions.