Financial Services (105)
Show me my money
Rising from the ashes of the traditional banking industry in America, Kasasa (BancVue) is a website that offers customers savings and current accounts with a personal twist. In addition to the cashback and automatic savings plans commonly seen in the major banks, Kasasa has paired with less traditional partners such as charitable foundations and iTunes to give their customers a choice in what they do with their money. For example, the Giving account automatically donates high interest and a per-debit-transaction to your choice of one of 5 charities. The iTunes account comes with a number of free iTunes downloads per month.
Why it matters
There are a couple of powerful forces at work here. First, banks are in dire need of transparent and more altruistic practices, and people want more control over their money. Second, philanthropy has long been relegated to the upper echelons of society, and you could really only make a difference if you could give a lot. Today, thanks to the scalability of the internet, giving belongs to anyone. Now, people can easily make small donations that add up to a big impact. How can brands turn a small gift - whether on your behalf or the customers’ - into a big love?
Source: Finovate 2009
19. November 2009
Financial services brands Intesa San Paolo and Unicredit have launched ‘Superflash’ and ‘Genius’ respectively – yet more examples of the pay-as-you-go banking movement. Such cards aim to provide all the benefits and services associated with traditional banking and enable consumers to better track and manage spending.
Classic German camera manufacturer Leica has aligned with French fashion brand Hermès to present the ultra rare M7 luxury camera edition. The silver chromed models come with an anodized silver 35mm lens, in a limited edition of 200. Whether you prefer the orange or etoupe calfskin leather version – for only $14,250 it could be yours!