Business Services (96)
Shopping directly from video tags
Videodeals allows businesses to upload videos and tag the items that appear in them. This allows them to sell products based on more complete information rather than just an image and copy. The platform is currently available in beta version, but the full launch is expected shortly.
Why it matters
Video consumption has been on a rise for quite some time now and is a medium that a lot of consumers turn to. While video tagging is not necessarily new, this tool allows more businesses to use the technique easily. What other digital techniques could be democratised and help businesses display their product where their audience is?
TGV Train in France hosted an ‘Open Innovation’ day to generate ideas for future development. The twist was that start-ups were invited to attend and promote their thinking. Five final ideas were taken forward, crediting the new small businesses involved.
Cable services provider Comcast has partnered with voice-over-IP provider Skype to give customers HD video calling capability over their TVs.