Business Services (96)
Shopping directly from video tags
Videodeals allows businesses to upload videos and tag the items that appear in them. This allows them to sell products based on more complete information rather than just an image and copy. The platform is currently available in beta version, but the full launch is expected shortly.
Why it matters
Video consumption has been on a rise for quite some time now and is a medium that a lot of consumers turn to. While video tagging is not necessarily new, this tool allows more businesses to use the technique easily. What other digital techniques could be democratised and help businesses display their product where their audience is?
Sony’s exclusive rewards program for the Playstation will allow members to advance through a three-tiered rewards system: Select, Pro and Legendary. Members can accumulate points to “level up” by purchasing Playstation products, playing new games, downloading movies and completing surveys. The program is set to launch in the US during Q1 2011.
Developed by ScentSciences, ScentScape uses scent cartridges to augment audiovisual entertainment experiences like gaming or home-movies. Consumers can plug the device into a USB port, program their own scent landscapes and then share their ‘codes’ with friends.