Business Services (96)
Shopping directly from video tags
Videodeals allows businesses to upload videos and tag the items that appear in them. This allows them to sell products based on more complete information rather than just an image and copy. The platform is currently available in beta version, but the full launch is expected shortly.
Why it matters
Video consumption has been on a rise for quite some time now and is a medium that a lot of consumers turn to. While video tagging is not necessarily new, this tool allows more businesses to use the technique easily. What other digital techniques could be democratised and help businesses display their product where their audience is?
“The hub” in Milan is a “home” where the hubbers work together in the same space: a club of entrepreneurs with the same objective - to realise ecological and ethical projects.
GfK has launched a service to measure consumers’ emotional reactions to advertising and marketing campaigns, called the EMO Sensor. The firm worked with Saarland University to identify 22 different emotions that have a “significant impact on the behaviour of consumers”, including surprise, interest and boredom.