Social Cause (141)
Shop here to be a real hero
HEROShopping is a non-profit initiative in which anyone can take part simply by shopping online. The concept is based on affiliate marketing; shoppers go to www.heroshopping.com and click through to a number of partner shops to start buying. In return for the shopping lead, the partner stores pay a ‘thank-you bonus’ (commission) to HEROShopping who transfer the funds to the United Nations World Food program and skate-aid.
Why it matters
In 2010, an estimated 15,4 billion euros was spent online. How can your brand combine shopping with a good conscience for both shoppers and retailers?
In France, the Téléthon is an annual program that aims to collect funds for handicapped people who suffer from myopathy. This year, the NGO launched a website featuring a “wall of donations”: in exchange of their money, brands and people can appose their logos or pictures on a virtual wall.
Crowdvoice is a user-powered online platform that aggregates voices of protest from around the world. Anyone can post content by pasting an URL and the platform compiles each cause into a “Voice”.