Social Cause (141)
Shop here to be a real hero
HEROShopping is a non-profit initiative in which anyone can take part simply by shopping online. The concept is based on affiliate marketing; shoppers go to www.heroshopping.com and click through to a number of partner shops to start buying. In return for the shopping lead, the partner stores pay a ‘thank-you bonus’ (commission) to HEROShopping who transfer the funds to the United Nations World Food program and skate-aid.
Why it matters
In 2010, an estimated 15,4 billion euros was spent online. How can your brand combine shopping with a good conscience for both shoppers and retailers?
Dutch non-profit organisation Made-By has developed a database system which enables consumers to track & trace their clothing purchases via a unique code in every garment. The initiative is aimed at expanding the market for environmentally and socially conscious fashion.
Jumo, founded by Chris Hughes, is a Facebook-esque social networking site dedicated to connecting individuals and organisations working to change the world.