Social Cause (141)
Shop here to be a real hero
HEROShopping is a non-profit initiative in which anyone can take part simply by shopping online. The concept is based on affiliate marketing; shoppers go to www.heroshopping.com and click through to a number of partner shops to start buying. In return for the shopping lead, the partner stores pay a ‘thank-you bonus’ (commission) to HEROShopping who transfer the funds to the United Nations World Food program and skate-aid.
Why it matters
In 2010, an estimated 15,4 billion euros was spent online. How can your brand combine shopping with a good conscience for both shoppers and retailers?
Online game creator, Zynga, has partnered with Save the Children to provide various (in-game) methods for users to donate to the quake and tsunami victims in Japan. Farmville users can purchase a Daikon Radish, Frontierville users can purchase a Kobe Cow, and Café World users can buy Japanese decorations, all of which give 100% of the proceeds to Save the Children and their efforts.
The third edition of the ‘1.618 Sustainable Luxury’ fair took place in Paris at the end of March.
Supported by the Ministry of Culture, the fair aims to educate, inform, and support the change for a more sustainable form of luxury.