Social Cause (141)
Shop here to be a real hero
HEROShopping is a non-profit initiative in which anyone can take part simply by shopping online. The concept is based on affiliate marketing; shoppers go to www.heroshopping.com and click through to a number of partner shops to start buying. In return for the shopping lead, the partner stores pay a ‘thank-you bonus’ (commission) to HEROShopping who transfer the funds to the United Nations World Food program and skate-aid.
Why it matters
In 2010, an estimated 15,4 billion euros was spent online. How can your brand combine shopping with a good conscience for both shoppers and retailers?
Hipp has launched a fund raising project that showcases art works produced by babies and their families. The art works are sold in order to raise money for a school for mentally handicapped children.
International pen manufacturer Montblanc’s ‘Signature for Good’ campaign for global literacy was brought to life with the recent unveiling of a portraiture collection featuring celebrities photographed as famous literary heroines. The autographed portraits will be auctioned and all the proceeds will go to UNICEF’s education and literacy programs. By choosing to support a cause that is so closely linked to its product, this initiative feels authentic and genuine.