Social Cause (141)
Shop here to be a real hero
HEROShopping is a non-profit initiative in which anyone can take part simply by shopping online. The concept is based on affiliate marketing; shoppers go to www.heroshopping.com and click through to a number of partner shops to start buying. In return for the shopping lead, the partner stores pay a ‘thank-you bonus’ (commission) to HEROShopping who transfer the funds to the United Nations World Food program and skate-aid.
Why it matters
In 2010, an estimated 15,4 billion euros was spent online. How can your brand combine shopping with a good conscience for both shoppers and retailers?
Great Properties, the UAE-based real estate agency, has rolled out its “Green is Great” environmental awareness campaign across Dubai. The campaign launched with a direct marketing initiative; the mass distribution of reusable shopping bags and diaries printed on reusable paper.
The Sony R&D team has developed new 'bio batteries’ that generate electricity by using enzymes to break down carbohydrates. These batteries are more energy efficient and have a low impact on the environment.