Social Cause (141)
Shop here to be a real hero
HEROShopping is a non-profit initiative in which anyone can take part simply by shopping online. The concept is based on affiliate marketing; shoppers go to www.heroshopping.com and click through to a number of partner shops to start buying. In return for the shopping lead, the partner stores pay a ‘thank-you bonus’ (commission) to HEROShopping who transfer the funds to the United Nations World Food program and skate-aid.
Why it matters
In 2010, an estimated 15,4 billion euros was spent online. How can your brand combine shopping with a good conscience for both shoppers and retailers?
"Antivihrus" is a campaign created by Tiempo BBDO Spain to help in the fight against HIV. In collaboration with Norton, the computer software brand, Unicef released a website where for €1.20 you can download an antivirus software that protects your computer and the money raised goes to fighting HIV. The website also provides a map to follow the number of downloads around the world and how your engagement is helping.
LACOSTE, the fashion brand known for its iconic crocodile logo, is participating in the ‘Save Your Logo’ campaign which encourages brands to help protect and preserve the very animals that represent them.