Social Cause (141)
Shop here to be a real hero
HEROShopping is a non-profit initiative in which anyone can take part simply by shopping online. The concept is based on affiliate marketing; shoppers go to www.heroshopping.com and click through to a number of partner shops to start buying. In return for the shopping lead, the partner stores pay a ‘thank-you bonus’ (commission) to HEROShopping who transfer the funds to the United Nations World Food program and skate-aid.
Why it matters
In 2010, an estimated 15,4 billion euros was spent online. How can your brand combine shopping with a good conscience for both shoppers and retailers?
Staying Alive is a 3D game developed by the electronics company Philips. The game consists on saving a teammate/colleague’s life who has just collapsed due to sudden cardiac arrest. When the players finish the game, they can publish their score on their Facebook profile and challenge their friends. Philips produces defibrillators which are present in the game.
Method, an environmentally friendly cleaning products company, has developed the world’s first bottle made from plastic recovered from our oceans. Method is hoping to raise awareness of the importance of using recycled plastics and protecting our oceans.