Stores & Spaces (144)
The shop of four products
The Meadow store in New York and online, sells only four categories of products: salt, chocolate, alcohol and flowers. In limiting its product range so strictly it is celebrating the “classical pleasures of life” with a highly specialised offering.
Why it matters
With so much choice in the retail space, it matters that true single-minded specialists are emerging. Having a narrower product offering allows for true expertise and depth of range in those products. It’s part of the trend where experts curate and lead consumers on an educational voyage of discovery. Will we see this concept spread in a bid by retailers to regain their perception of excellence and expertise?
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