House & Home (128)
Shedding eco-friendly light on culture
Panasonic launched its latest solar-powered LED balls at the Tokyo Hotaru Festival. The EVERLED light bulbs were meant to represent fireflies as well as pay homage to the Japanese tradition of floating candles on the water.
The spectacular event lit up the waterway with a sparkling radiance while promoting the brand’s ecofriendly product.
Why it matters
Culture is a powerful tool. Tapping into culture not only adds authenticity to ones brand, it can help celebrate it in unexpected yet relevant ways. How could you highlight your brand or product by tapping into local culture?
A host of new design mags and blogs are cropping up, but the spaces photographed aren’t the meticulous, perfectly arranged and envy-inducing homes typically featured. The Selby, Apartamento, and design writer Liz Arnold's blog, lizarnold.blogspot.com instead capture how people actually live; the substance and passion of their lives. The idea is that reality – even in all of its messiness – can still be a source of inspiration.
Ikea Portugal has built a temporary hotel in one of Lisbon’s parks. With 26 rooms exhibiting Ikea’s new textiles, the hotel was open for one night only on August 18th. Members holding the Ikea Family card could try to make a reservation for one of the 26 open sky rooms and win a number of other prizes in the process. Participants were also invited to join various workshops on sewing and textiles.