House & Home (128)

Shedding eco-friendly light on culture

Shedding eco-friendly light on culture

Panasonic launched its latest solar-powered LED balls at the Tokyo Hotaru Festival. The EVERLED light bulbs were meant to represent fireflies as well as pay homage to the Japanese tradition of floating candles on the water.
The spectacular event lit up the waterway with a sparkling radiance while promoting the brand’s ecofriendly product.

Why it matters

Culture is a powerful tool. Tapping into culture not only adds authenticity to ones brand, it can help celebrate it in unexpected yet relevant ways. How could you highlight your brand or product by tapping into local culture?

House & Home
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Wired daylight

German engineers of the Ohm-Hochschule Nürnberg are developing ‘Sollektors’. They are essentially conductor systems able to transport sunlight. How does it work? Sunlight is captured from collector-bulbs placed on a building’s roof and transferred via fiber optic cables to rooms without daylight.

House & Home
Home tweet home

A home that Tweets its owner via Twitter if a light’s been left on, if someone’s at the door or if energy consumption is higher than usual has been unveiled by Dr Andy Stanford-Clark. The IBM employee has hooked up his home to the micro-blogging site by fitting wireless sensors that automatically tweet him if changes are detected. The house can also be controlled using his mobile phone, meaning he can regulate what goes on within his house anywhere around the world.

Instant Gratification
House & Home
United Kingdom