House & Home (128)
Shedding eco-friendly light on culture
Panasonic launched its latest solar-powered LED balls at the Tokyo Hotaru Festival. The EVERLED light bulbs were meant to represent fireflies as well as pay homage to the Japanese tradition of floating candles on the water.
The spectacular event lit up the waterway with a sparkling radiance while promoting the brand’s ecofriendly product.
Why it matters
Culture is a powerful tool. Tapping into culture not only adds authenticity to ones brand, it can help celebrate it in unexpected yet relevant ways. How could you highlight your brand or product by tapping into local culture?
To celebrate its 10th birthday in France, Ebay has created a lottery where the two winners will get to live in a dream flat in Paris for a year. Entering with one suitcase only, they will have to furnish it all, as well as get new clothes for their wardrobe for free from eBay. At the end of the year, they will be able to keep all the items bought.
Visual communication designer, Nurcan Durmaz has made a clock for graphic designers called the Graphic Designer's Clock, which prompts you to exercise every 20 minutes. The exercises are designed specifically for graphic designers who spend most of their time on a computer.