House & Home (128)
Shedding eco-friendly light on culture
Panasonic launched its latest solar-powered LED balls at the Tokyo Hotaru Festival. The EVERLED light bulbs were meant to represent fireflies as well as pay homage to the Japanese tradition of floating candles on the water.
The spectacular event lit up the waterway with a sparkling radiance while promoting the brand’s ecofriendly product.
Why it matters
Culture is a powerful tool. Tapping into culture not only adds authenticity to ones brand, it can help celebrate it in unexpected yet relevant ways. How could you highlight your brand or product by tapping into local culture?
UAE-based removal firms have reported a significant jump in bookings amid growing evidence of an expatriate exodus as job losses soar. The UAE's population is expected to contract 5.5 percent this year due to expatriate lay-offs, with Dubai's forecast to shrink 17 percent.
One of the biggest home appliance retailers “Eldorado” launched the campaign “Changing is Gainfull”. Consumers could receive a discount on new energy saving products like washing machines if they returned their old one. Eldorado has made a commitment to dispose of them safely.