House & Home (128)
Shedding eco-friendly light on culture
Panasonic launched its latest solar-powered LED balls at the Tokyo Hotaru Festival. The EVERLED light bulbs were meant to represent fireflies as well as pay homage to the Japanese tradition of floating candles on the water.
The spectacular event lit up the waterway with a sparkling radiance while promoting the brand’s ecofriendly product.
Why it matters
Culture is a powerful tool. Tapping into culture not only adds authenticity to ones brand, it can help celebrate it in unexpected yet relevant ways. How could you highlight your brand or product by tapping into local culture?
Following the success of The House Cafe, where visitors to the restaurant could entertain and be involved in the cooking process themselves to give a more homely dining experience, the House team are now applying the same approach to the hospitality market. The House Apart are a collection of self-catering appartments that incude kitchen and laundry facilities as standard and where the focus is on cooking and washing yourself.
IONIT is a wall paint made with natural minerals. The paint releases natural ions when it comes in contact with the air. The product is said to influence the nervous and cardiovascular systems in a positive way. It claims it helps strengthen nerves and increase mental potential.