House & Home (128)
Shedding eco-friendly light on culture
Panasonic launched its latest solar-powered LED balls at the Tokyo Hotaru Festival. The EVERLED light bulbs were meant to represent fireflies as well as pay homage to the Japanese tradition of floating candles on the water.
The spectacular event lit up the waterway with a sparkling radiance while promoting the brand’s ecofriendly product.
Why it matters
Culture is a powerful tool. Tapping into culture not only adds authenticity to ones brand, it can help celebrate it in unexpected yet relevant ways. How could you highlight your brand or product by tapping into local culture?
Wattson is a new device that accurately monitors the energy you use in your home. As soon as you switch an appliance on or off, the change in your energy usage is displayed.
Sears recently launched www.managemyhome.com, a new portal with every resource you need to be the master of your domain. Tools and services on the site include online product manuals, project blogs, free advice from experts, step-by-step project instructions, material calculators and home service scheduling. So far, over 5 million product manuals have been downloaded from the site.