House & Home (128)
Shedding eco-friendly light on culture
Panasonic launched its latest solar-powered LED balls at the Tokyo Hotaru Festival. The EVERLED light bulbs were meant to represent fireflies as well as pay homage to the Japanese tradition of floating candles on the water.
The spectacular event lit up the waterway with a sparkling radiance while promoting the brand’s ecofriendly product.
Why it matters
Culture is a powerful tool. Tapping into culture not only adds authenticity to ones brand, it can help celebrate it in unexpected yet relevant ways. How could you highlight your brand or product by tapping into local culture?
In a country where the scarcity of electricity in rural areas impacts adoption of modern appliances, a rural innovator has designed appliances that give modern benefits without the use of electricity, and at an attractive price (US$ 50). Mitticool is a refrigerator that uses terracotta clay to cool naturally. The products offer a unique solution to homes across rural India and have already piqued the interest of tech biggies such as Bosch & Siemens.
The LIFX bulb is a LED bulb that can be controlled through a smartphone app. You can change the colour and brightness and set them to turn on and off automatically at specific times. In addition to these conventional functionalities, you can set the bulbs to flash when you receive an e-mail or change colour to the rhythm of a song.