House & Home (128)
Shedding eco-friendly light on culture
Panasonic launched its latest solar-powered LED balls at the Tokyo Hotaru Festival. The EVERLED light bulbs were meant to represent fireflies as well as pay homage to the Japanese tradition of floating candles on the water.
The spectacular event lit up the waterway with a sparkling radiance while promoting the brand’s ecofriendly product.
Why it matters
Culture is a powerful tool. Tapping into culture not only adds authenticity to ones brand, it can help celebrate it in unexpected yet relevant ways. How could you highlight your brand or product by tapping into local culture?
“IKREA” is a book that explains how to make your entire house ecological by using wooden green pallets. It jokes with the‘IKEA’brand name by enhancing the letter ‘R’ which stands for: reduction, recycle, recovery, reutilization and responsibility.
In Dubai, prefabricated homes are taking the building industry by storm with an increasing number of developers choosing to use selected premade pieces in housing construction.