House & Home (128)
Shedding eco-friendly light on culture
Panasonic launched its latest solar-powered LED balls at the Tokyo Hotaru Festival. The EVERLED light bulbs were meant to represent fireflies as well as pay homage to the Japanese tradition of floating candles on the water.
The spectacular event lit up the waterway with a sparkling radiance while promoting the brand’s ecofriendly product.
Why it matters
Culture is a powerful tool. Tapping into culture not only adds authenticity to ones brand, it can help celebrate it in unexpected yet relevant ways. How could you highlight your brand or product by tapping into local culture?
Related articles
“Bottle school project” built a school in San Pablo, Philippines, made out of 1.5 and 2-litre bottles filled with adobe. The new school was donated by the local government of San Pablo and built with the help of volunteers.
Yellow Strom is keeping its customers informed by enabling meters to tweet about energy use. Each smart meter has its own twitter account which is updated with individual household energy usage. Thus, consumers can monitor and adapt their energy use to save money and help the environment.
