House & Home (128)
Shedding eco-friendly light on culture
Panasonic launched its latest solar-powered LED balls at the Tokyo Hotaru Festival. The EVERLED light bulbs were meant to represent fireflies as well as pay homage to the Japanese tradition of floating candles on the water.
The spectacular event lit up the waterway with a sparkling radiance while promoting the brand’s ecofriendly product.
Why it matters
Culture is a powerful tool. Tapping into culture not only adds authenticity to ones brand, it can help celebrate it in unexpected yet relevant ways. How could you highlight your brand or product by tapping into local culture?
Ikea Portugal has built a temporary hotel in one of Lisbon’s parks. With 26 rooms exhibiting Ikea’s new textiles, the hotel was open for one night only on August 18th. Members holding the Ikea Family card could try to make a reservation for one of the 26 open sky rooms and win a number of other prizes in the process. Participants were also invited to join various workshops on sewing and textiles.
For several years there has been no snow for the Christmas and New Year season in Russia. The company ChudoSneg recognised the opportunity and started to sell synthetic snow in amounts large enough to decorate the outside of people’s houses and surrounding land.