House & Home (128)
Shedding eco-friendly light on culture
Panasonic launched its latest solar-powered LED balls at the Tokyo Hotaru Festival. The EVERLED light bulbs were meant to represent fireflies as well as pay homage to the Japanese tradition of floating candles on the water.
The spectacular event lit up the waterway with a sparkling radiance while promoting the brand’s ecofriendly product.
Why it matters
Culture is a powerful tool. Tapping into culture not only adds authenticity to ones brand, it can help celebrate it in unexpected yet relevant ways. How could you highlight your brand or product by tapping into local culture?
Agent Provocateur sales have continued to grow despite the recession by 8% year on year. And Ann Summers sales around Valentine's Day broke all records for the company, soaring by 14%. This is attributed to the increase in couples spending more time at home as a result of the recession.
The real estate industry in Israel is ablaze as real estate companies are transforming the purchase of a home from ‘serious consideration purchases’ to’ impulse purchases’.