House & Home (128)
Shedding eco-friendly light on culture
Panasonic launched its latest solar-powered LED balls at the Tokyo Hotaru Festival. The EVERLED light bulbs were meant to represent fireflies as well as pay homage to the Japanese tradition of floating candles on the water.
The spectacular event lit up the waterway with a sparkling radiance while promoting the brand’s ecofriendly product.
Why it matters
Culture is a powerful tool. Tapping into culture not only adds authenticity to ones brand, it can help celebrate it in unexpected yet relevant ways. How could you highlight your brand or product by tapping into local culture?
Seloger.com is a French real estate site. It recently launched a Facebook application that tries to replicate an online community based on the area people live in. The “Murs de Quartiers” app helps people in the same neighbourhood get in touch, share good restaurants’ addresses and connect with different things that concern their immediate environment. The company invited people to start campaigning on Facebook to become mayor of their online neighbourhood and manage the community page.
To prove their new concept that “every day is different” IKEA is going to make 365 commercials in a year. Every day of the year a different product is highlighted on TV and online driving huge publicity.