House & Home (128)
Shedding eco-friendly light on culture
Panasonic launched its latest solar-powered LED balls at the Tokyo Hotaru Festival. The EVERLED light bulbs were meant to represent fireflies as well as pay homage to the Japanese tradition of floating candles on the water.
The spectacular event lit up the waterway with a sparkling radiance while promoting the brand’s ecofriendly product.
Why it matters
Culture is a powerful tool. Tapping into culture not only adds authenticity to ones brand, it can help celebrate it in unexpected yet relevant ways. How could you highlight your brand or product by tapping into local culture?
Fold Home projects are a new style of living that is growing in popularity amongst younger urbans between the ages of 25-35. They are studio style flats designed for people living alone. As well as your own flat, you can hire other facilities in the building including spare rooms, entertainment lounges, Playstation rooms and gyms as and when you need them.
The qb playhouse is a customisable playhouse: children can pick the colours and patterns or upload their own design to create a unique wooden house or tree house for the garden.