House & Home (128)
Shedding eco-friendly light on culture
Panasonic launched its latest solar-powered LED balls at the Tokyo Hotaru Festival. The EVERLED light bulbs were meant to represent fireflies as well as pay homage to the Japanese tradition of floating candles on the water.
The spectacular event lit up the waterway with a sparkling radiance while promoting the brand’s ecofriendly product.
Why it matters
Culture is a powerful tool. Tapping into culture not only adds authenticity to ones brand, it can help celebrate it in unexpected yet relevant ways. How could you highlight your brand or product by tapping into local culture?
The DIY company Bricor has launched DIY tutorials on its website. The videos feature its employees teaching step by step household tasks like installing a wastepipe and assembling a piece of furniture.
Craft Punk is an initiative that took place during the Design Week in Milan, turning Spazio Fendi into a crafts home and allowing ten young designers to live in there and create their art live while facing the public.