Fashion & Design (152)
Shazam for fashion
Made is a futuristic new app which could mark the beginning of a whole new way of viewing fashion shows. Using SonicNotify, the app can recognise which show you are at and then links in to the photographer’s feed taking the photos. You can view all the details of the outfits in front of you in real-time and have the functionality to allow instant sharing, posting and emailing. You can also access the information from your living room, fooling your friends into thinking you are in the front row at London Fashion week when in fact you are on the sofa in front of your television!
Why it matters
Could this be the start of a new approach to fashion making top shows available to everyone and not just the elite of the fashion and entertainment worlds?
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