Fashion & Design (176)
Shape your experience
Levi’s has found a new way of designing jeans with their Curve ID range. The jeans are styled according to women’s shape rather than size. A website shows women how to measure their shape at home or allows them to book a professional custom-fitting in store.
Why it matters
29% of women think fitting into their old jeans is better than sex. Finding jeans that fit is really important to women. Will we one day see other fashion brands follow suit allowing women to navigate fashion ranges according to their shape rather than their size?
Source: Vanity Fair Italia
16. September 2010
Last Call Boarding was the name of a campaign launched by Miss Sixty and Energie Lisbon store in association with EasyJet and Destak Journal (a free city newspaper). When purchasing a pair of jeans from one of these two Italian brands every customer automatically won a plane ticket to Milan.
NASA is trying a new approach to reach a bigger and more engaged audience. Among other initiatives, they have created a new website challenging everyone to grab NASA data and transform it into infographics. The Mars Curiosity Team starred in a video on YouTube showcasing some special breakdancing skills and a sexy robot. Also in collaboration with Skype, NASA is now hosting online lessons for kids around the world.