Fashion & Design (176)
Shape your experience
Levi’s has found a new way of designing jeans with their Curve ID range. The jeans are styled according to women’s shape rather than size. A website shows women how to measure their shape at home or allows them to book a professional custom-fitting in store.
Why it matters
29% of women think fitting into their old jeans is better than sex. Finding jeans that fit is really important to women. Will we one day see other fashion brands follow suit allowing women to navigate fashion ranges according to their shape rather than their size?
Source: Vanity Fair Italia
16. September 2010
Concept store Fitting Forward in Hamburg, Germany sells fashion in a different way – by telling a story around it. Customers are not offered the classic seasonal fashion collection but a story-based collection with names such as 'Darwin's World' or 'Tingeltangel - A Honky-Tonk-Stroll down the whoopee'. A new collection is offered every two months.
Portuguese denim brand Salsa has launched ‘One’, a new style of jean that is truly unisex. The style features a special cut which adapts to the shape of both the male and female body and is designed to offer a loose and casual fit.