Fashion & Design (176)
Shape your experience
Levi’s has found a new way of designing jeans with their Curve ID range. The jeans are styled according to women’s shape rather than size. A website shows women how to measure their shape at home or allows them to book a professional custom-fitting in store.
Why it matters
29% of women think fitting into their old jeans is better than sex. Finding jeans that fit is really important to women. Will we one day see other fashion brands follow suit allowing women to navigate fashion ranges according to their shape rather than their size?
Source: Vanity Fair Italia
16. September 2010
World famous Turkish designer Arzu Kaprol has launched a new series of clothes in which she used smart fabrics that don’t need any ironing or cleaning. These fabrics get rid of the bacteria themselves, and they stay clean for a long period of time. Ideal for business people who don’t have much time to worry about their clothes.
Russian fashion fans were treated to a show by French designer Jean Paul Gaultier when he came to Moscow and presented his designs at a train station. The Kazansky station was chosen due to its ornate decor to complement the intricate details of Jean Paul Gaultier’s collection.