Fashion & Design (176)
Shape your experience
Levi’s has found a new way of designing jeans with their Curve ID range. The jeans are styled according to women’s shape rather than size. A website shows women how to measure their shape at home or allows them to book a professional custom-fitting in store.
Why it matters
29% of women think fitting into their old jeans is better than sex. Finding jeans that fit is really important to women. Will we one day see other fashion brands follow suit allowing women to navigate fashion ranges according to their shape rather than their size?
Source: Vanity Fair Italia
16. September 2010
“1969” is Gap’s iconic jeans line. The brand is proposing that you don’t need to wash your 1969 jeans with water anymore. To clean them, simply put your denim in the freezer, saving it from the corrosive action of washing powder and ironing.
L’Oréal in Turkey has created a beauty contest on Facebook, Miss Like 2011.