Fashion & Design (176)
Shape your experience
Levi’s has found a new way of designing jeans with their Curve ID range. The jeans are styled according to women’s shape rather than size. A website shows women how to measure their shape at home or allows them to book a professional custom-fitting in store.
Why it matters
29% of women think fitting into their old jeans is better than sex. Finding jeans that fit is really important to women. Will we one day see other fashion brands follow suit allowing women to navigate fashion ranges according to their shape rather than their size?
Source: Vanity Fair Italia
16. September 2010
“Spa4Bag” is a wellness center for bags which offers care services to give a new life to that much loved – but battered – handbag . There’s even a first-aid service!
Catwalk Genius is a site designed to enable supporters of young fashion talent to back names they think are tipped for the top. You can buy shares in the collection of your favourite up-and-coming designer on site; once all the shares have been sold, they’ll use the money to produce a new collection. For each item sold, profits will be split between designer, site and investor.