Fashion & Design (176)
Shape your experience
Levi’s has found a new way of designing jeans with their Curve ID range. The jeans are styled according to women’s shape rather than size. A website shows women how to measure their shape at home or allows them to book a professional custom-fitting in store.
Why it matters
29% of women think fitting into their old jeans is better than sex. Finding jeans that fit is really important to women. Will we one day see other fashion brands follow suit allowing women to navigate fashion ranges according to their shape rather than their size?
Source: Vanity Fair Italia
16. September 2010
The ArtTree is an online art and photography store that specialises in affordable pieces. Artwork comes from a mixture of upcoming talent and more established artists, and prices are capped at a maximum of €750. In addition to sourcing affordable art for consumers, the ArtTree also provides a marketplace for artists to sell their work at a fair price.
The IOU Project allows its customers to view the life history of their clothing by scanning a QR code. The customer is then able to share their story and experience with the brand.