Fashion & Design (176)
Shape your experience
Levi’s has found a new way of designing jeans with their Curve ID range. The jeans are styled according to women’s shape rather than size. A website shows women how to measure their shape at home or allows them to book a professional custom-fitting in store.
Why it matters
29% of women think fitting into their old jeans is better than sex. Finding jeans that fit is really important to women. Will we one day see other fashion brands follow suit allowing women to navigate fashion ranges according to their shape rather than their size?
Source: Vanity Fair Italia
16. September 2010
Inspired by cosmetics research, Luca Berti has designed jeans that reduce cellulite whilst being worn.
eBay and Patagonia have partnered to launch the Common Threads Initiative store - a virtual marketplace for people to buy and sell used Patagonia gear on eBay. The co-branded online store aims to make the products more sustainable by extending and closing the loop on the product’s life cycle.