DraftFcb

Fashion & Design (176)

Shape your experience

Shape your experience

Levi’s has found a new way of designing jeans with their Curve ID range. The jeans are styled according to women’s shape rather than size. A website shows women how to measure their shape at home or allows them to book a professional custom-fitting in store.

Why it matters

29% of women think fitting into their old jeans is better than sex. Finding jeans that fit is really important to women. Will we one day see other fashion brands follow suit allowing women to  navigate fashion ranges according to their shape rather than their size?

Enhancement
Significance
Fashion & Design
Italy
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

The anti-luxury look

Fashion makers CLOT (HK) and Head Porter (JP)have reworked the low priced red-white-blue bag by incorporating the design for their range of luxury bags.

Create
Germany
Instant Gratification
Fashion & Design
 
These boots were made for keeping

Dr Martens has launched a For Life collection, where each pair of shoes or boots comes with a lifetime guarantee. The brand promises to repair or replace the shoes every time they wear out for the rest of the customer’s life.

Authenticity
Fashion & Design
United Kingdom