Fashion & Design (176)
Shape your experience
Levi’s has found a new way of designing jeans with their Curve ID range. The jeans are styled according to women’s shape rather than size. A website shows women how to measure their shape at home or allows them to book a professional custom-fitting in store.
Why it matters
29% of women think fitting into their old jeans is better than sex. Finding jeans that fit is really important to women. Will we one day see other fashion brands follow suit allowing women to navigate fashion ranges according to their shape rather than their size?
Source: Vanity Fair Italia
16. September 2010
World famous Turkish designer Arzu Kaprol has launched a new series of clothes in which she used smart fabrics that don’t need any ironing or cleaning. These fabrics get rid of the bacteria themselves, and they stay clean for a long period of time. Ideal for business people who don’t have much time to worry about their clothes.
“Metrosexual” is yesterday’s news as men ditch skinny jeans for styles that show off brawn instead. A peek of chest hair is the menswear look du jour, or as some in the fashion world deemed it, “heavage.” Men’s salons like HALO in Chicago have ditched pampering themes for rugged treatments like The Man™, The Buff™ and The Beard™. According to one of our own trendspotters sporting the look, “It’s Manuary.”