DraftFcb

Fashion & Design (176)

Shape your experience

Shape your experience

Levi’s has found a new way of designing jeans with their Curve ID range. The jeans are styled according to women’s shape rather than size. A website shows women how to measure their shape at home or allows them to book a professional custom-fitting in store.

Why it matters

29% of women think fitting into their old jeans is better than sex. Finding jeans that fit is really important to women. Will we one day see other fashion brands follow suit allowing women to  navigate fashion ranges according to their shape rather than their size?

Enhancement
Significance
Fashion & Design
Italy
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Fashion, that's worth the weight

“Happy Kilo Vs. Happy Hour” is a Sunday event at A.N.G.E.L.O. Vintage Clothing store, in Florence, where people can buy clothes and accessories based on their weight. 15 euro is the price for 1 kg of vintage clothes, aperitif included.

Enhancement
Fashion & Design
Italy
 
Moped Gangs

Their Mecca is the Williamsburg neighborhood of Brooklyn, NY.  They are the caretakers of discarded trends - Ray Bans, fanny packs, Pabst Blue Ribbon beer, big glasses, and their new ride of choice - the moped. Mopeds are being brought back in fashion across the US - with some cities even boasting their own “gangs” : Creatures of the Loin (San Francisco), Puddle Cutters (Portland, Oregon) and Hell’s Satans (Richmond, Virginia). Brooklyn’s gang, The Orphans, opened up The Orphanage - a moped repair and restoration shop that also serves as a hangout for the moped community.
 

Authenticity
Fashion & Design
United States