Fashion & Design (176)
Shape your experience
Levi’s has found a new way of designing jeans with their Curve ID range. The jeans are styled according to women’s shape rather than size. A website shows women how to measure their shape at home or allows them to book a professional custom-fitting in store.
Why it matters
29% of women think fitting into their old jeans is better than sex. Finding jeans that fit is really important to women. Will we one day see other fashion brands follow suit allowing women to navigate fashion ranges according to their shape rather than their size?
Source: Vanity Fair Italia
16. September 2010
Clothing brand Mango launched an online web series inspired by the popular tv show Sex and the City. In the series (quemepongobymango.com), the Spanish brand offers free fashion advice to women. The eight episodes tells the story of four friends: Cristina (Jessica Reid), Alexa (Meagan Lee), Taylor (Fernanda Romero) and Anne (Jackie Clanton). The series also features experts in fashion such as the stylist Luke Storey and bloggers Rumi Neely (Fashiontoast.com) and Julie Sarinana (Sincerelyjules.com). It was filmed at various locations around Los Angeles.
Inspired by cosmetics research, Luca Berti has designed jeans that reduce cellulite whilst being worn.