Fashion & Design (176)
Shape your experience
Levi’s has found a new way of designing jeans with their Curve ID range. The jeans are styled according to women’s shape rather than size. A website shows women how to measure their shape at home or allows them to book a professional custom-fitting in store.
Why it matters
29% of women think fitting into their old jeans is better than sex. Finding jeans that fit is really important to women. Will we one day see other fashion brands follow suit allowing women to navigate fashion ranges according to their shape rather than their size?
Source: Vanity Fair Italia
16. September 2010
A Russian design agency shared a sketch of what the local police cars should look like. This was a personal initiative, however the web page with the proposed design received a considerable amount of traffic.
Portuguese denim brand Salsa has launched ‘One’, a new style of jean that is truly unisex. The style features a special cut which adapts to the shape of both the male and female body and is designed to offer a loose and casual fit.