Fashion & Design (176)
As seen on a celebrity
A boutique copies and sells all the clothes the Letizia Princess has. They’re identical replicas of the most famous clothes the princess has used for her public acts. The prices are from 700 to 1.000€, a very “accessible” price.
Why it matters
Hugely successful brand ASOS, with the name As Seen On Screen, chosen in order to try to show the brand's intention to supply the public with outfits similar to the styles of celebrities. While small boutiques can’t compete with the scale of large high street brands, will they use niche tactics such as representing a single celebrity to justify their existence?
Box a Porter by Celine B is a box containing a blouse, skirt, pair of trousers and two belts with interchangeable buckles. The collection is designed for short trips or to easily take you from a daytime outfit into evening wear.
Last Call Boarding was the name of a campaign launched by Miss Sixty and Energie Lisbon store in association with EasyJet and Destak Journal (a free city newspaper). When purchasing a pair of jeans from one of these two Italian brands every customer automatically won a plane ticket to Milan.