Fashion & Design (176)
As seen on a celebrity
A boutique copies and sells all the clothes the Letizia Princess has. They’re identical replicas of the most famous clothes the princess has used for her public acts. The prices are from 700 to 1.000€, a very “accessible” price.
Why it matters
Hugely successful brand ASOS, with the name As Seen On Screen, chosen in order to try to show the brand's intention to supply the public with outfits similar to the styles of celebrities. While small boutiques can’t compete with the scale of large high street brands, will they use niche tactics such as representing a single celebrity to justify their existence?
Foot Locker has launched Sneakerpedia, a website that they hope will grow to become the world’s largest consumer-generated content archive for sneakers. Sneakerpedia will provide a place for sneaker-obsessed to upload and tag photographs of their rarest sneakers, which are then categorised by brand, lining, materials, stitching and celebrity-endorser.
Brand names are becoming more common in the hotel industry with the Armani Hotel in Burj Khalifa that opened earlier this year, and now, the Gucci hotel which is expected to open at the end of the year.