Fashion & Design (176)
As seen on a celebrity
A boutique copies and sells all the clothes the Letizia Princess has. They’re identical replicas of the most famous clothes the princess has used for her public acts. The prices are from 700 to 1.000€, a very “accessible” price.
Why it matters
Hugely successful brand ASOS, with the name As Seen On Screen, chosen in order to try to show the brand's intention to supply the public with outfits similar to the styles of celebrities. While small boutiques can’t compete with the scale of large high street brands, will they use niche tactics such as representing a single celebrity to justify their existence?
To promote its new collection, the fashion brand Morgan has created a new website called “armes de séduction” (“seduction weapons”). The website offers teenagers coaching sessions on how to be more feminine, and interactive courses on how to behave, walk and talk in a sexy manner.
S*uce (pronounced Sauce), Dubai’s leading independent boutique, has announced a ‘Design a Dress’ competition. Remaining true to their principle of supporting regional talent, S*uce will offer the winner a contract to design a 6- piece collection that will be sold in the shop.