DraftFcb

Fashion & Design (176)

As seen on a celebrity

As seen on a celebrity

A boutique copies and sells all the clothes the Letizia Princess has. They’re identical replicas of the most famous clothes the princess has used for her public acts. The prices are from 700 to 1.000€, a very “accessible” price.

Why it matters

Hugely successful brand ASOS, with the name As Seen On Screen, chosen in order to try to show the brand's intention to supply the public with outfits similar to the styles of celebrities. While small boutiques can’t compete with the scale of large high street brands, will they use niche tactics such as representing a single celebrity to justify their existence?

Instant Gratification
Fashion & Design
Spain
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Fashion turns to rookie recruits

Italian fashion brand Puella has used Flickr to find up-and-coming photographers and aspiring models to create looks for its website and catalogue from its latest collection. 
 

Create
Fashion & Design
Italy
 
Comms against cultural homogeneity

Print work of the ‘Be Stupid’ Diesel campaign has been translated into three separate Italian dialects.

Significance
Fashion & Design
Italy