DraftFcb

Fashion & Design (176)

As seen on a celebrity

As seen on a celebrity

A boutique copies and sells all the clothes the Letizia Princess has. They’re identical replicas of the most famous clothes the princess has used for her public acts. The prices are from 700 to 1.000€, a very “accessible” price.

Why it matters

Hugely successful brand ASOS, with the name As Seen On Screen, chosen in order to try to show the brand's intention to supply the public with outfits similar to the styles of celebrities. While small boutiques can’t compete with the scale of large high street brands, will they use niche tactics such as representing a single celebrity to justify their existence?

Instant Gratification
Fashion & Design
Spain
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Lunch box. Evening box.

Box a Porter by Celine B is a box containing a blouse, skirt, pair of trousers and two belts with interchangeable buckles. The collection is designed for short trips or to easily take you from a daytime outfit into evening wear.

Enhancement
Fashion & Design
Italy
 
16 ways to say 'YES'

“Due punti” is a colorful diamond ring made from hypoallergenic silicone. It comes in 16 colors with a diamond set in silver. Sold for only 56€, it’s an innovative jewel that makes diamonds accessible to all.

Instant Gratification
Fashion & Design
Italy