Fashion & Design (176)
As seen on a celebrity
A boutique copies and sells all the clothes the Letizia Princess has. They’re identical replicas of the most famous clothes the princess has used for her public acts. The prices are from 700 to 1.000€, a very “accessible” price.
Why it matters
Hugely successful brand ASOS, with the name As Seen On Screen, chosen in order to try to show the brand's intention to supply the public with outfits similar to the styles of celebrities. While small boutiques can’t compete with the scale of large high street brands, will they use niche tactics such as representing a single celebrity to justify their existence?
Longchamp has launched a Facebook application where fans can create their own version of the iconic bag “Le Pliage”. Simply choose your model, handle, colour and personalize it. Once designed, it can easily be ordered all through Facebook. Also, a picture is immediately posted onto your Facebook wall.
Sweat Shop is a "cafe couture", a new creative concept situated near hotspot canal St Martin in Paris. Imagine 10 work stations equipped with 10 SINGER sewing machines and one central communal table. 5 courses are being offered every week to help people perfect their knitting and sewing skills.