Fashion & Design (176)
As seen on a celebrity
A boutique copies and sells all the clothes the Letizia Princess has. They’re identical replicas of the most famous clothes the princess has used for her public acts. The prices are from 700 to 1.000€, a very “accessible” price.
Why it matters
Hugely successful brand ASOS, with the name As Seen On Screen, chosen in order to try to show the brand's intention to supply the public with outfits similar to the styles of celebrities. While small boutiques can’t compete with the scale of large high street brands, will they use niche tactics such as representing a single celebrity to justify their existence?
“Le Vide-Dressing Du Bazar” is an event organized by the shop BHV in Paris in association with a magazine and a private sales website. BHV first invited people in the shop to present clothes and accessories they want to sell and encouraged them tell a story about the products. The brand then invited everybody to come and buy the clothes. Two fashion designers were present during the event to give free advice to shoppers.
Fashion makers CLOT (HK) and Head Porter (JP)have reworked the low priced red-white-blue bag by incorporating the design for their range of luxury bags.