Fashion & Design (176)
As seen on a celebrity
A boutique copies and sells all the clothes the Letizia Princess has. They’re identical replicas of the most famous clothes the princess has used for her public acts. The prices are from 700 to 1.000€, a very “accessible” price.
Why it matters
Hugely successful brand ASOS, with the name As Seen On Screen, chosen in order to try to show the brand's intention to supply the public with outfits similar to the styles of celebrities. While small boutiques can’t compete with the scale of large high street brands, will they use niche tactics such as representing a single celebrity to justify their existence?
Trunk Club is a clothing service for busy, style-conscious men that don’t want to traipse around the shops. Using a webcam, a personal fashion assistant takes a look at the client’s shape and style, then selects and purchases new clothes based on the consultation.
Clothing store Zeeman has launched a campaign where they describe how to make cheap jeans look like ragged and bleached designer jeans.