Fashion & Design (176)
As seen on a celebrity
A boutique copies and sells all the clothes the Letizia Princess has. They’re identical replicas of the most famous clothes the princess has used for her public acts. The prices are from 700 to 1.000€, a very “accessible” price.
Why it matters
Hugely successful brand ASOS, with the name As Seen On Screen, chosen in order to try to show the brand's intention to supply the public with outfits similar to the styles of celebrities. While small boutiques can’t compete with the scale of large high street brands, will they use niche tactics such as representing a single celebrity to justify their existence?
The ‘do it yourself’ trend has taken off and now goes beyond the traditional realms of home décor & improvements. One unique consumer group leading the DIY charge are brides-to-be. New sites like www.diybride.com & www.mydiyweddingday.com offer brides tutorial for creating invites, favours, décor & jewellery themselves. The blog’s author has even published a book titled The Crafty Countdown.
The fashion brand Pimkie has launched a website called the Pimkie Color Forecast. They have set-up webcams in some of the most fashionable areas of Paris, Milan and Antwerp, and analyse the footage to provide infographics detailing current colour trends.