Travel & Tourism (148)
The luxury hotel Lutecia Palace in Paris launched a blog recently which bears the same name as the author: The Discreet. He is an imaginary character who shares the best secret spots on the left bank of the Seine for hotel guests to discover.
Why it matters
This is a good way to discover the real Paris, far from the main tourist attractions. The type of suggestions are catered to the tastes of the customer base that stays at the hotel.
Could you make more use of social media platforms to propose new ways to discover a city?
The low cost airline company Easyjet has launched a competition in France, called "décollage immediat" (instant takeoff). In five French cities, consumers were invited to gather in a selected place with their luggage. The 5 couples who had the most extravagant summer look were chosen to board immediately for a weekend in London, Barcelona or Rome.
SmartTravel 2.0 is a virtual catalogue which runs on an interactive touchscreen. Potential customers get the chance to experience all the interactive features of their chosen travel destination. It allows them to check out the surrounding area of a hotel and other useful information about their destination such as climate, sightseeing spots, etc.