Travel & Tourism (148)
The luxury hotel Lutecia Palace in Paris launched a blog recently which bears the same name as the author: The Discreet. He is an imaginary character who shares the best secret spots on the left bank of the Seine for hotel guests to discover.
Why it matters
This is a good way to discover the real Paris, far from the main tourist attractions. The type of suggestions are catered to the tastes of the customer base that stays at the hotel.
Could you make more use of social media platforms to propose new ways to discover a city?
LAN Airlines have created a virtual Dakar rally contested between French and Spanish bloggers. The goal is to be the first to cover the distance (virtually) from the capital of their country (Madrid or Paris) to Santiago, Chile. To make progress in the race, bloggers compete to gain the largest number of race followers on Twitter and Facebook. Race followers use "tweets” or Facebook messages to add virtual miles to the race progress of bloggers they support.
Atrapalo.com has launched a promotion where the consumer can book one of the 300 destinations that the portal offers, by giving his personal information but not paying anything until his return. When back, the consumer decides how much he thinks his holidays were worth. If he has enjoyed the trip, he pays a fair amount and if not, then the holidays are free.