Travel & Tourism (148)
The luxury hotel Lutecia Palace in Paris launched a blog recently which bears the same name as the author: The Discreet. He is an imaginary character who shares the best secret spots on the left bank of the Seine for hotel guests to discover.
Why it matters
This is a good way to discover the real Paris, far from the main tourist attractions. The type of suggestions are catered to the tastes of the customer base that stays at the hotel.
Could you make more use of social media platforms to propose new ways to discover a city?
Based on the principle of random acts of kindness, Royal Dutch airliner KLM hoped to make the dead time waiting for your flight slightly more enjoyable. By tracking travellers who tweeted about their flight, checked into foursquare or discovering where and why they were travelling, KLM was able to quickly get relevant little gifts and surprise passengers in the terminal.
British celebrities have teamed up with Google to reveal their favourite places for a new guide to “hidden London”. Locations include Dame Kelly Holmes’ favourite market and Ken Livingstone’s preferred tapas restaurant. Users are able to zoom in and see close up street views of each area, find directions and plenty more.